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- Tasks: Lead website optimisation to boost sales and enhance user experience.
- Company: Join a dynamic e-commerce team focused on innovation and inclusivity.
- Benefits: Flexible work environment, competitive salary, and personal development opportunities.
- Other info: Collaborative culture with a focus on diversity and inclusion.
- Why this job: Make a real impact on our website's performance and customer engagement.
- Qualifications: Experience in CRO, web design, and a passion for digital marketing.
The predicted salary is between 40000 - 50000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
As a retail ecommerce business that sells domain names, web hosting, and security solutions, over 90% of our business and revenue comes from our website. The CRO manager is responsible for the front of site management and optimising the website for conversion. You will ideate and own potential improvements and run experiments that boost the onsite sales from our website.
The CRO manager will impact the following key metrics:
- Overall Conversion Rate
- Improve the Customer Signup Rate
- Increase additional product sales
- Improve user engagement rate
- Reduce bounce rates
- Reduce cart & payment abandonment rates
- Reduce churn rate caused due to website friction
We are a flexi-first business and value in-person collaboration and make an effort to get together when and where makes the most impact. This is a fixed term contract until February 2027.
Key outcomes of the role:
- Oversee the design and layout of the e-commerce website, ensuring a seamless, engaging, and conversion-first user experience.
- Partner with the UX/UI designer and conduct user research and analyse data to identify pain points and areas for improvement in the customer signup and purchase journey.
- Analyse site performance data, including traffic patterns, user behaviour, and conversion metrics, to identify opportunities for optimisation.
- Implement A/B testing across copy, design, layout, pricing etc. and other CRO strategies to improve key performance indicators, such as cart abandonment rates, average order value, and checkout completion.
- Work with the marketing team to optimise landing pages, product pages, and calls to action.
- Develop and own the testing program to improve on-site conversion.
- Work closely with customer acquisition and head of commercial to run tests that align with our commercial goals.
- Build business cases based on test results, to inform future website design and volume, revenue growth.
- Quickly interpret results, draw unique insights and clear recommendations for future experiments.
- Clearly communicate results to the rest of the business to the Director, Retail, Customer Acquisition lead and other team members.
- Monitor website analytics tools (e.g., Google Analytics, Hotjar, and other A/B testing tools) to track performance metrics and identify trends.
- Prepare and present regular reports on website performance, user behaviour, and conversion rates to senior management.
- Actively work with product and technical teams to implement changes, tests and gather data.
About you:
- Have a passion for Web Design or Digital Marketing.
- Bring demonstrable experience in CRO and already have a process for optimisation and reporting results.
- Enjoy a fast-paced environment.
- Bring the experience of optimising e-commerce websites for better user experience and conversion rates.
- Solid understanding of e-commerce, web design, or UX/UI design.
- Be curious, research, and ask questions.
- Be result and target driven and at the heart of our transformation.
- Demonstrate excellent communication skills, both oral and in writing whilst being a thought leader, provoking debate and articulating ideas as well as results to a wide range of stakeholders.
- Have exceptional organisational skills and attention to detail.
- Be a creative thinker, always thinking 'how can we'.
- Show a strong desire to succeed, make a difference, and a passion for innovation and excellence.
- Ability to anticipate and identify problems, risks and challenges and apply effective creative and original thinking to problem solving.
Experience and skills that will help you succeed:
- A proven track record of conversion optimisation and A/B testing.
- Analytical background and commercial awareness.
- Strong understanding of SEO principles and how they apply to web design.
- Subscription experience.
What's in it for you?
- We are collaborative, fair, consciously inclusive, and flexible.
- We trust, value, and support our people to make the difference.
- We believe that diversity of thought and experience provides the platform for innovation and creativity.
- We invest in the development of our people to drive our ambitions forward.
- We offer a range of benefits (including your choice of tech) and a competitive package.
- We offer a great work environment in an internationally successful enterprise in the online services industry.
At Team Internet, we believe in equal opportunities for everyone. We value diversity and make sure all applicants get a fair chance, because we know that our collective strength and diversity makes us stronger. If you need assistance completing an application for a position with us or need us to make any reasonable adjustments, please reach out to our Recruiting Team at talent@teaminternet.com.
Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover) employer: Team Internet
Contact Detail:
Team Internet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRO projects and experiments. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used analytics tools to drive conversion rates in past roles. We want to see your thought process and problem-solving abilities!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and making an impact in the world of e-commerce.
We think you need these skills to ace Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRO Manager role. Highlight your experience in conversion optimisation and any relevant projects you've worked on. We want to see how your skills align with our goals!
Show Your Passion: Let your enthusiasm for web design and digital marketing shine through in your application. Share examples of how you've improved user experiences or boosted conversion rates in the past. We love seeing candidates who are genuinely excited about what they do!
Be Data-Driven: Since this role is all about optimising conversions, include specific metrics or results from your previous work. Whether it's reducing bounce rates or increasing customer signups, we want to know how you've made a measurable impact.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Team Internet
✨Know Your Metrics
Before the interview, brush up on key metrics related to conversion rate optimisation. Be ready to discuss how you’ve improved conversion rates in past roles and what specific strategies you used. This shows you understand the importance of data-driven decisions.
✨Showcase Your A/B Testing Experience
Prepare examples of A/B tests you've conducted, including the hypothesis, execution, and results. Discuss how these tests impacted user engagement or sales. This will demonstrate your hands-on experience and analytical skills.
✨Understand User Experience
Familiarise yourself with UX/UI principles and be prepared to talk about how they relate to conversion rates. Share insights on how you’ve collaborated with designers to enhance user journeys, as this role requires a strong partnership with UX/UI teams.
✨Communicate Clearly
Practice articulating your ideas and results clearly, as effective communication is key in this role. Think about how you would present your findings to different stakeholders, ensuring you can convey complex information in an understandable way.