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- Tasks: Lead website optimisation to boost sales and enhance user experience.
- Company: Join a dynamic e-commerce team focused on innovation and collaboration.
- Benefits: Flexible work environment, competitive salary, and personal development opportunities.
- Why this job: Make a real impact on our website's performance and customer engagement.
- Qualifications: Experience in CRO, web design, and a passion for digital marketing.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover)
Department: Commercial
Employment Type: Fixed Term Contract
Location: UK or Poland
Description
As a retail ecommerce business that sells domain names, web hosting, and security solutions, over 90% of our business and revenue comes from our website. The CRO manager is responsible for the front of site management and optimising the website for conversion. You will ideate and own potential improvements and run experiments that boost the onsite sales from our website.
The CRO manager will impact the following key metrics:
- Overall Conversion Rate
- Improve the Customer Signup Rate
- Increase additional product sales
- Improve user engagement rate
- Reduce bounce rates
- Reduce cart & payment abandonment rates
- Reduce churn rate caused due to website friction
We are a flexi-first business and value in-person collaboration and make an effort to get together when and where makes the most impact.
This is a fixed term contract until February 2027
Key outcomes of the role
- Oversee the design and layout of the e-commerce website, ensuring a seamless, engaging, and a conversion first user experience
- Partner with the UX/UI designer and conduct user research and analyze data to identify pain points and areas for improvement in the customer signup and purchase journey
- Analyse site performance data, including traffic patterns, user behavior, and conversion metrics, to identify opportunities for optimization
- Implement A/B testing across copy, design, layout, pricing etc. and other CRO strategies to improve key performance indicators, such as cart abandonment rates, average order value, and checkout completion
- Work with the marketing team to optimize landing pages, product pages, and calls to action
- Develop and own the testing program to improve on-site conversion. Work closely with customer acquisition, head of commercial to run tests that align with our commercial goals
- Build business cases based on test results, to inform future website design and volume, revenue growth Quickly interpret results, draw unique insights and clear recommendations for future experiments
- Clearly communicate results to the rest of the business to the Director, Retail, Customer Acquisition lead and other team members
- Monitor website analytics tools (e.g., Google Analytics, Hotjar, and other A/B testing tools) to track performance metrics and identify trends
- Prepare and present regular reports on website performance, user behaviour, and conversion rates to senior management
- Actively work with product and technical teams to implement changes, tests and gather data
About you
- Have a passion for Web Design or Digital Marketing
- Bring demonstrable experience in CRO and already have a process for optimisation and reporting results
- Enjoy a fast-paced environment
- Bring the experience of optimising e-commerce websites for better user experience and conversion rates
- Solid understanding of e-commerce, web design, or UX/UI design
- Be curious, research, and ask questions
- Be result and target driven and at the heart of our transformation
- Demonstrate excellent communication skills, both oral and in writing whilst being a thought leader, provoking debate and articulating ideas as well as results to a wide range of stakeholders
- Have exceptional organisational skills and attention to detail
- Be a creative thinker, always thinking “how can we”
- Show a strong desire to succeed, make a difference, and a passion for innovation and excellence
- Ability to anticipate and identify problems, risks and challenges and apply effective creative and original thinking to problem solving.
Experience and skills that will help you succeed
- A proven track record of conversion optimisation and A/B testing
- Analytical background and commercial awareness
- Strong understanding of SEO principles and how they apply to web design
- Subscription experience
What\’s in it for you?
- We are collaborative, fair, consciously inclusive, and flexible
- We trust, value, and support our people to make the difference
- We believe that diversity of thought and experience provides the platform for innovation and creativity
- We invest in the development of our people to drive our ambitions forward
- We offer a range of benefits (including your choice of tech) and a competitive package
- We offer a great work environment in an internationally successful enterprise in the online services industry
At Team Internet, we believe in equal opportunities for everyone. We value diversity and make sure all applicants get a fair chance, because we know that our collective strength and diversity makes us stronger.
If you need assistance completing an application for a position with us or need us to make any reasonable adjustments, please reach out to our Recruiting Team at talent@teaminternet.com
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Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover) employer: Team Internet AG
Contact Detail:
Team Internet AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and e-commerce. Be ready to discuss your thought process behind A/B testing and how you've improved conversion rates in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and making an impact.
We think you need these skills to ace Website Conversion Rate Optimisation (CRO) Manager (Maternity Cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the CRO role. Highlight your achievements in conversion optimisation and any relevant projects you've worked on. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about web design and digital marketing. Share specific examples of how you've improved conversion rates in the past, and let your personality come through.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention any tools or methodologies you’ve used for A/B testing and performance tracking. We love candidates who can interpret data and draw actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Team Internet AG
✨Know Your Metrics
Before the interview, brush up on key metrics related to conversion rate optimisation. Be ready to discuss how you’ve improved conversion rates in past roles and what specific strategies you used. This shows you understand the importance of data-driven decisions.
✨Showcase Your A/B Testing Experience
Prepare examples of A/B tests you've conducted. Discuss the hypothesis, the process, and the results. This will demonstrate your hands-on experience and analytical skills, which are crucial for the CRO Manager role.
✨Understand User Experience
Familiarise yourself with UX/UI principles and be prepared to talk about how they impact conversion rates. Share insights on how you’ve collaborated with designers or conducted user research to enhance the customer journey.
✨Communicate Clearly
Practice articulating your ideas and results clearly. You’ll need to communicate findings to various stakeholders, so being able to present complex data in an understandable way is key. Consider preparing a brief presentation on a past project to showcase your communication skills.