At a Glance
- Tasks: Lead a dynamic team to drive marketing operations and AI integration across Europe.
- Company: Join team.blue, a leading digital enablement provider with a diverse culture.
- Benefits: Competitive salary, career growth opportunities, and a commitment to sustainability.
- Other info: Embrace diversity and inclusion in a collaborative workplace.
- Why this job: Shape the future of marketing operations in an innovative, multi-brand environment.
- Qualifications: 10+ years in marketing operations with strong leadership and tech skills.
The predicted salary is between 63000 - 77000 £ per year.
team.blue is one of the largest digital enablement providers in Europe, supporting over 3.5 million customers across 22+ markets through a portfolio of 60+ brands spanning web hosting, domains, SaaS, and digital infrastructure. Our Marketing Centre of Excellence (CoE) is the group engine that scales what works across every brand - combining deep functional expertise, shared tooling, and agile ways of working to drive growth, speed, and quality at scale.
We're looking for a Marketing Operations Team Lead to lead MarTech, Regional Operations, and CX Integrations teams in the Marketing CoE. This is the key role that keeps the whole of marketing running: the technology, automation, tracking, and delivery infrastructure that every brand and every specialist depends on. You'll lead a team of 10+ across Europe, driving MarTech and Marketing website capabilities across our multi-brand, multi-market estate, set the operational standards that make execution repeatable. It's a player-coach leadership role; you'll shape the operating model and the tooling strategy, while staying close enough to the work to unblock your team and raise the bar on delivery. If you have led transformations, get energy from turning messy, non-uniform environments into scalable ones, and want to lead a modern operations function in an AI-shaped marketing landscape, this is for you.
Responsibilities
- Lead AI and tool enablement - identify where AI-assisted workflows can remove friction in campaign build, QA, and reporting; run structured pilots with the CoE pillars; and turn what works into playbooks and training that brands actually adopt.
- Lead CX Integration, the campaign-driven landing-page, web-asset, and tracking/QA capability that bridges Marketing, UX, Product, and Tech.
- Ensure build quality and deployment consistency across multiple tech stacks, working alongside (not displacing) local web and dev teams.
- Support agile delivery sustain the sprint-based delivery model, planning cadences, and operations governance, with day-to-day facilitation run by the Agile Coordinator.
- Drive to tool and AI enablement helping our teams adopt new tools, automation, and AI-assisted ways of working by surfacing operational best practice and supporting the playbooks and training behind them.
- Lead and develop the pillar manage the CX Integration and MarTech/Automation managers and specialists, balancing shared capacity and prioritisation against competing brand demands.
- Own the operating model cross-function prioritisation, standards governance, and the interface into quarterly planning and wider CoE leadership.
Primary KPIs
- Tool and process adoption - uptake of standardised tooling, automation, and ways of working across brands and markets.
- Speed-to-market - cycle time and throughput for campaign builds, landing pages, and operational requests.
- Build and data quality - tracking accuracy, integration health, and QA/deployment reliability across tech stacks.
- Operational consistency - reduction in duplication and variance through shared standards and playbooks.
- Team capability growth - development and competency progression across the pillar's specialists.
- Brand satisfaction - how effectively the pillar enables and unblocks brand and market teams.
Requirements
- 10+ years of proven experience in marketing operations, MarTech, or RevOps.
- Multi-brand, multi-market, or otherwise complex environment is required.
- Strong hands-on command of the modern marketing stack including HubSpot (or comparable), GA4, Google Tag Manager, automation platforms, and adjacent CDP/BI tooling.
- Demonstrated ability to build scalable standards, processes, and documentation while operating pragmatically across non-uniform tech stacks.
- AI-assisted workflow adoption including increasing our proportion of campaign/build/reporting workflows using AI-assisted tooling, and measurable time-to-delivery improvement where adopted.
- Fluency in agile delivery (Scrum/Kanban) and sprint-based operating models.
- Systems thinking, with the ability to translate confidently between marketing, product, and engineering.
- 3+ years of people leadership experience across distributed teams, including managing shared capacity and competing priorities.
- A practical enablement instinct; able to translate operational and AI-tooling best practice into real adoption across teams.
- Excellent stakeholder management and communication skills, and professional working fluency in English.
- Experience in B2B for SMBs or D2C.
- Familiarity with landing-page builders, CMS platforms, and campaign QA at scale.
- Track record of evaluating and rolling out AI-assisted tooling within a marketing or ops function - not just using AI, but having driven adoption across a team or organisation and being able to speak to what worked, what didn't, and why.
- Experience operating within a Centre of Excellence or shared-service model that enables rather than controls.
You’ll join a group that's building one of the most ambitious marketing operating models in the European digital space - with the scale of 60+ brands behind you, real investment in tooling and AI, and clear career paths within a growing Centre of Excellence.
Right to work
At any stage, please be prepared to provide proof of eligibility to work in the country you're applying for. Unfortunately, we are unable to support relocation packages or sponsorship visas.
ESG
At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact?
“Come as you are”
Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.
Marketing Operations Team Lead employer: team.blue Global
At team.blue, we pride ourselves on being a leading digital enablement provider in Europe, offering an inclusive and dynamic work environment that fosters growth and innovation. As a Marketing Operations Team Lead, you'll have the opportunity to shape a cutting-edge marketing model while working with a diverse team across 60+ brands, all supported by robust tools and a commitment to sustainability. Our culture values respect and collaboration, ensuring that every employee feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Team Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for team.blue Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like team.blue Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with team.blue Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at team.blue Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Team Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit team.blue Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of team.blue Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about team.blue Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at team.blue Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at team.blue Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At team.blue Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
