Sales Manager - Residential New Homes in London

Sales Manager - Residential New Homes in London

London Full-Time 60000 - 60000 £ / year (est.) No working from home possible
tdm recruitment

At a Glance

  • Tasks: Drive sales performance and manage on-site teams for two premium new-build schemes.
  • Company: A well-regarded property developer known for high-quality residential communities in London.
  • Benefits: Salary of £60,000 plus £100,000 OTE with a 2-year fixed term contract.
  • Other info: Location is Stratford, East London.
  • Why this job: Strategic leadership role with exposure to Director-level decisions in a dynamic market.
  • Qualifications: Proven experience as a Sales Manager in residential new-build sales with a developer.

The predicted salary is between 60000 - 60000 £ per year.

A well-regarded property developer with an established track record of delivering high-quality residential communities across London is looking for an experienced Sales Manager to take strategic ownership of residential sales across two premium new-build schemes in East London. This is a predominantly strategic and leadership-focused position - not a customer-facing sales role - with responsibility for driving sales performance, energising on-site teams, and working closely with marketing and senior stakeholders to implement a compelling sales strategy across both developments. Reporting to the Head of Residential, you will have regular exposure to Director-level leadership and play a key role in pricing and market positioning decisions.

Key Duties

  • Drive day-to-day sales performance across both schemes, monitoring activity and adapting strategy quickly in response to market conditions to hit targets and budgets.
  • Lead, motivate and manage on-site sales teams, building a culture of accountability, high performance and consistent delivery.
  • Contribute to pricing, incentive structures and overall sales strategy alongside senior leadership.
  • Manage and monitor external sales agent relationships, ensuring alignment with strategy and a rigorous results-driven focus.
  • Oversee the full customer journey, maintaining best-in-class standards across marketing suites, show homes and all customer touchpoints.
  • Collaborate with marketing teams to refine campaigns and messaging, assessing competitor activity to keep both schemes competitively positioned.
  • Produce clear weekly and monthly sales reports covering rates, conversions, reservations and completions for senior stakeholders.
  • Ensure data accuracy and consistency across both developments to support forecasting and strategic decision-making.

Essential Experience

  • Proven background in residential new-build sales as a Sales Manager in-house with a developer (agency background will not be considered).
  • Sales experience on mixed-use developments with a focus on apartments.
  • Experience leading on-site sales teams, specifically agents.
  • Exposure to working across multiple schemes or priorities simultaneously.
  • Strong commercial acumen with confidence interpreting and acting on market data.
  • Excellent communication skills with a proactive, collaborative and solutions-focused approach.
  • Valid right to work in the UK.

Sales Manager - Residential New Homes in London employer: tdm recruitment

Join a leading property developer in Stratford, East London, offering a competitive salary and OTE. The team focuses on delivering high-quality residential communities, ensuring a strong market presence and innovative sales strategies.

tdm recruitment

Contact Details:

tdm recruitment Recruitment Team

We think you need these skills to ace Sales Manager - Residential New Homes in London

Sales Performance Management
Team Leadership
Strategic Planning
Market Analysis
Pricing Strategy
Relationship Management
Customer Journey Oversight