Position Overview
The New Business Sales Executive will drive growth across our telecoms portfolio, with a focus on connectivity, VoIP, and Microsoft Teams telephony. Operating within the London and Inner M25 region, this role converts high-quality, pre-qualified leads into new contracted revenue. The position requires a commercially disciplined salesperson who can articulate technical solutions with clarity, build trust quickly, and close opportunities at pace.
This is a strategic acquisition role within a high-performance sales function. All leads are provided.
Key Responsibilities
Business Development & Lead Conversion
Manage and convert a continuous flow of qualified inbound and outbound leads.
Conduct structured discovery to understand customer requirements across connectivity, hosted voice, and unified communications.
Deliver professional, consultative sales engagements that progress opportunities efficiently through the pipeline.
Maintain exceptional conversion rates and uphold service excellence throughout the sales cycle.
Solution Positioning & Proposal Development
Present connectivity solutions (FTTP, leased lines), VoIP platforms, SIP, and Teams calling in a clear, commercially compelling manner.
Build accurate proposals aligned to customer needs, technical specifications, and commercial objectives.
Work closely with provisioning, engineering, and support teams to ensure seamless handover and delivery.
Stakeholder Engagement & Negotiation
Engage confidently with SME and mid-market decision-makers, including IT managers, operations leads, and business owners.
Negotiate pricing, contract terms, and service packages to maximise margin while maintaining competitive positioning.
Act as a trusted advisor, ensuring customers understand deployment timelines, service levels, and long-term value.
Governance, Reporting & Compliance
Maintain accurate CRM records, forecasts, and activity reporting.
Meet and exceed KPIs across revenue, ARPU, conversion rate, and productivity.
Ensure all sales activity adheres to internal governance standards and telecoms regulatory requirements.
Candidate Profile
Experience & Competencies
Demonstrable success in B2B telecoms or IT sales, ideally within connectivity or hosted voice.
Strong understanding of FTTP, leased lines, VoIP, SIP, and Teams telephony.
Proven ability to convert leads at pace and manage structured pipelines.
Excellent communication, presentation, and negotiation skills.
Commercially astute, with the ability to articulate technical solutions in business-focused language.
Highly organised, disciplined, and comfortable working within a KPI-driven environment.
Desirable Attributes
Experience selling Microsoft Teams calling or UCaaS solutions.
Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho.
Understanding of provisioning workflows and telecoms service delivery.
Package & Benefits
Competitive base salary £50,000
Uncapped commission structure with OTE £100,000
Company laptop and mobile.
Pension scheme.
2025 days annual leave plus bank holidays.
Clear progression pathways.
Sales Executive in London employer: TDA TELECOM LIMITED
Silent Sentinel is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for Senior Mechanical Engineers to thrive. Located in the picturesque town of Ware, Hertfordshire, employees benefit from a supportive environment that encourages professional growth and development, alongside opportunities for contract-to-permanent roles. With occasional travel to Sandy, Bedfordshire, team members enjoy a dynamic work experience while contributing to meaningful projects in the engineering sector.
