At a Glance
- Tasks: Lead global marketing campaigns and collaborate with international teams for impactful execution.
- Company: Rapidly growing global SaaS organisation with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and potential for contract extension.
- Other info: Join a diverse team and enhance your career in a global marketing role.
- Why this job: Make a direct impact on international marketing success while working in a dynamic environment.
- Qualifications: 4-6 years in B2B SaaS marketing and strong project management skills.
The predicted salary is between 50000 - 68000 € per year.
Are you a globally minded marketing professional who thrives at the intersection of strategy, execution, and cross-functional collaboration? A rapidly growing global SaaS organization is seeking an International Campaign Activation Manager to lead the rollout and execution of high-impact marketing campaigns across EMEA and APJ. This is an exciting opportunity to play a highly visible role within a global integrated campaigns team, helping scale marketing programs across international markets while partnering closely with regional field marketing leaders.
This position is ideal for someone who enjoys bringing structure to complex global initiatives, driving alignment across regions, and transforming campaign strategy into actionable execution plans that teams can successfully deploy at scale.
Location: London, UK (Hybrid) Must be able to work onsite in the London office 2 days per week.
Assignment Length: 6-Month Contract Potential for extension
What You’ll Be Doing:
- Global Campaign Activation & Regional Alignment: Serve as the primary liaison between global campaign teams and international field marketing stakeholders across EMEA and APJ. Translate global campaign strategies into clear, executable regional activation plans. Ensure campaigns are consistently executed across international markets while minimizing ambiguity and rework. Partner with regional marketing teams to align campaign priorities, execution timing, and local market needs.
- Webinar Program Leadership: Lead the international rollout and execution of global webinar programs across EMEA and APJ. Coordinate webinar scheduling and participation with regional teams. Manage end-to-end webinar execution while ensuring alignment with broader campaign objectives. Support regional webinar initiatives in partnership with field marketing teams.
- Cross-Channel Campaign Program Execution: Convert global campaign assets into scalable, repeatable regional programs. Develop standardized campaign frameworks including webinar series, nurture flows, and engagement programs. Simplify campaign execution to improve adoption across international teams. Support localization efforts for global email and nurture campaigns.
- International Campaign Feedback & Optimization: Gather and consolidate feedback from regional teams regarding campaign performance and messaging. Identify recurring themes, execution gaps, and opportunities for improvement. Partner with global campaign managers to refine campaign strategy and execution. Share regional campaign insights and reporting with stakeholders.
- Collaboration with Paid Media Teams: Provide regional insights to support paid media planning and optimization. Ensure alignment between paid media initiatives and regional campaign execution. Advocate for international market considerations during campaign planning.
What We’re Looking For:
- 4–6 years of experience in B2B SaaS marketing
- Experience supporting or executing campaigns across multiple international regions
- Strong project management and organizational skills
- Ability to translate strategy into clear, actionable execution plans
- Experience collaborating with field marketing or regional stakeholders
- Excellent communication and cross-functional collaboration skills
- Analytical mindset with the ability to interpret campaign performance and provide actionable recommendations
- Familiarity with marketing automation tools, CRM systems, and webinar platforms
What Success Looks Like:
- International teams can confidently execute global campaigns with clarity and consistency
- Webinar programs are effectively adopted across priority markets
- Strong alignment exists between global campaign strategy and regional execution
- Regional feedback loops are streamlined and actionable
- Campaign adoption and engagement continue to improve across EMEA and APJ
This is a fantastic opportunity to join a collaborative global marketing organization and make a direct impact on international campaign success across multiple regions. TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
Marketing Manager employer: TCWGlobal
Join a rapidly growing global SaaS organisation that values collaboration and innovation, offering a dynamic work culture in the heart of London. As a Marketing Manager, you'll benefit from a hybrid working model, competitive salary, and opportunities for professional growth while playing a pivotal role in executing impactful international marketing campaigns. With a commitment to diversity and inclusion, this company fosters an environment where your contributions are recognised and valued, making it an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its campaigns. Show us you know what they’re about and how you can contribute to their success!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of International Campaign Activation Manager. We want to hear how you can make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of International Campaign Activation Manager. Highlight your experience in B2B SaaS marketing and any international campaign work you've done. We want to see how you can bring structure to complex initiatives!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've successfully executed campaigns across multiple regions, and don’t forget to show your passion for global marketing.
Showcase Your Project Management Skills:Since this role requires strong project management abilities, make sure to highlight any relevant experiences. We love seeing how you've translated strategies into actionable plans and how you've kept teams aligned and on track.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to see what you bring to the table!
How to prepare for a job interview at TCWGlobal
✨Know Your Campaigns
Before the interview, dive deep into the company's recent marketing campaigns. Understand their strategies and execution methods, especially in EMEA and APJ. This will help you demonstrate your knowledge and show how you can contribute to their international campaign activation.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed complex projects in the past. Highlight your organisational skills and how you've successfully translated strategies into actionable plans. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Emphasise Collaboration
Since this role involves working closely with regional teams, prepare to talk about your experience in cross-functional collaboration. Share stories that illustrate your ability to align diverse stakeholders and drive successful outcomes in a team environment.
✨Prepare for Analytical Questions
Expect questions that assess your analytical mindset. Be prepared to discuss how you've interpreted campaign performance data in the past and how you've used that information to make actionable recommendations. Bring examples of metrics you've tracked and improvements you've implemented.
