At a Glance
- Tasks: Lead integrated marketing strategies for AI software and developer tools across EMEA.
- Company: Join a forward-thinking tech company focused on AI and open models.
- Benefits: Full-time contract with competitive pay and remote work options.
- Other info: Collaborative environment with opportunities to grow your career in tech.
- Why this job: Make an impact in the fast-paced world of AI marketing and developer engagement.
- Qualifications: 8+ years in B2B marketing, especially in AI or developer ecosystems.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking an experienced Campaign Marketing Specialist to lead integrated marketing strategy and campaign execution for a portfolio of AI software, developer tools, and open models across the EMEA region. In this role, you will define regional marketing strategies, develop integrated campaign plans, and execute initiatives that drive awareness, adoption, and engagement across developer communities, enterprise customers, and strategic technology partners.
This is a strategic, hands-on marketing role requiring someone who can build regional go-to-market plans while collaborating closely with global marketing, developer relations, partner marketing, and field teams. The ideal candidate has deep experience in enterprise technology marketing, developer ecosystems, AI software, or cloud technologies and thrives in fast-paced, highly collaborative environments.
What You'll Do
- Develop and execute integrated marketing strategies that drive awareness and adoption of AI software, developer platforms, and open model solutions across priority EMEA markets.
- Build regional marketing plans that align global campaign priorities with local market opportunities across the UK, Germany, France, and other key territories.
- Create compelling messaging and positioning that communicates the value of AI software and open model technologies to developers, enterprise buyers, and technology partners.
- Partner closely with Developer Relations, Product Marketing, Global Campaigns, Field Marketing, and regional business teams to execute integrated marketing initiatives.
- Promote developer-focused programs through digital campaigns, community engagement, and regional technology events to increase awareness and participation.
- Collaborate with cloud providers, system integrators, channel partners, and other strategic technology partners to execute co-marketing initiatives and extend campaign reach.
- Support localization of campaign messaging, digital content, social media assets, and marketing communications for regional audiences.
- Leverage developer-focused channels including GitHub, Hugging Face, Discord, newsletters, and technical communities to increase campaign visibility and engagement.
- Measure campaign performance, community engagement, partner participation, and marketing effectiveness while providing recommendations for continuous optimization.
- Manage multiple integrated marketing initiatives simultaneously while maintaining project timelines, stakeholder alignment, and execution excellence.
What You Bring
- 8+ years of experience in B2B marketing, developer marketing, software marketing, or integrated campaign management within enterprise technology.
- Experience developing and executing integrated marketing campaigns supporting AI, cloud, enterprise software, developer platforms, or open-source technologies.
- Strong understanding of developer communities, enterprise AI adoption, and modern software marketing strategies.
- Experience partnering with cloud providers, system integrators, channel partners, or strategic technology alliances on co-marketing initiatives.
- Experience promoting developer programs, technical communities, hackathons, meetups, or open-source initiatives.
- Strong strategic thinking and campaign planning skills with the ability to translate global priorities into regional marketing execution.
- Excellent project management skills with the ability to manage multiple high-priority initiatives simultaneously.
- Outstanding written and verbal communication skills.
- Ability to work independently within highly matrixed, fast-paced organizations.
- Fluent English required; French or German language skills are highly desirable.
Bonus Points If You Have
- Experience marketing AI platforms, generative AI solutions, machine learning technologies, or developer tools.
- Familiarity with open models, large language models (LLMs), or open-source AI ecosystems.
- Active participation within developer communities as a contributor, technical writer, speaker, or community organizer.
- Experience working alongside Developer Relations (DevRel) or Developer Advocacy organizations.
- Familiarity with developer engagement platforms such as GitHub, Hugging Face, Discord, arXiv, or technical newsletters.
- Experience executing partner marketing programs with AI companies, cloud providers, or open-source organizations.
TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.
Campaign Marketing Specialist – Open Models & Campaign Solutions (EMEA) employer: TCWGlobal
At TCWGlobal, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Go to Market Recruiter, you will not only have the chance to influence the recruitment strategy for our Enterprise Sales organisation but also benefit from extensive professional development opportunities in a globally recognised technology company. Our commitment to employee growth, coupled with a collaborative environment, makes TCWGlobal a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Specialist – Open Models & Campaign Solutions (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TCWGlobal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TCWGlobal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TCWGlobal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TCWGlobal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Campaign Marketing Specialist – Open Models & Campaign Solutions (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TCWGlobal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TCWGlobal:Show us that you’ve done your homework! In your application, briefly mention what you admire about TCWGlobal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TCWGlobal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TCWGlobal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TCWGlobal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
