The Role
Role is for a Marketo Technical Lead who will work with the Customer Stakeholders and Directors to design campaigns, work closely with the offshore and Customer technical teams, drive growth and adoption, engage in Stakeholder management, Customer exec engagements
Your responsibilities:
• Lead the design, implementation, and optimization of Adobe Marketo Engage & Leadoo solutions.
• Define and govern lead management, lead scoring, segmentation, and nurture strategies.
• Architect and implement integrations between Marketo, CRM platforms, CDPs, and other MarTech solutions.
• Drive campaign execution excellence, personalization, and customer engagement initiatives.
• Collaborate with business, marketing, and technology stakeholders across EU and North America.
• Provide technical leadership, mentoring, and best-practice guidance to delivery teams.
• Ensure platform scalability, performance, governance, and data quality.
• Support solution estimation, roadmap planning, and continuous improvement initiatives.
• Act as the primary customer-facing technical consultant for Marketo-related discussions.
Your Profile
Essential skills/knowledge/experience:
Adobe Marketo Expertise
• Adobe Marketo Engage Administration
• Campaign & Program Management
• Engagement Programs & Nurture Streams
• Lead Lifecycle Management
• Lead Scoring & Segmentation
• Email Marketing Automation
• Dynamic Content & Personalization
• Marketo Reporting & Analytics
• Database Management & Data Governance
Technical Skills
• Marketo REST APIs
• CRM Integrations (Salesforce, Microsoft Dynamics, etc.)
• Customer Data Platform (CDP) integrations
• Data Mapping & Synchronization
• Web Tracking & Attribution
• HTML/CSS for Email & Landing Pages
• SQL understanding and data analysis skills
Leadership & Consulting Skills
• MarTech Solution Architecture
• Stakeholder Management
• Client Consulting & Advisory
• Cross-functional Team Leadership
• Requirement Discovery Workshops
• Agile Delivery Methodologies
Desirable skills/knowledge/experience:
• Experience of Marketo integration with D365 Platforms (Large and Complex)
Marketo Technical Expert in London employer: Tcs Uk
As a Provisioning Engineer at our company, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages growth in the rapidly evolving telecom sector. Located in a vibrant area, our team enjoys a balance of work and life, making it an excellent place for those seeking meaningful and rewarding employment.
