HTML Email Developer (Salesforce Marketing Cloud) in London

The Role

• This exciting role will be played within the Automation team as part of the Online & Omnichannel department at a leading UK retailer.

• Executing and delivering high-profile triggered marketing email campaigns to millions of customers.

• You’ll have extensive expertise delivering dynamic emails in line with marketing objectives, using Salesforce Marketing Cloud.

• You will be responsible for the layout, visual appearance, HTML & AMP Script build and testing of emails to our customer base.

• You will be able to work at a dynamic pace, with excellent attention to detail, ensuring emails are optimized for all browsers and devices.

• You will also possess strong planning, communication, and interpersonal skills, with the ability to turn around cutting-edge email designs.

• This role will drive the adoption of a standardized email design system powered by SFMC Content Builder across automated customer journeys.

• You will be responsible for maintaining a library of reusable email templates, modules and AMPScript code snippets, dynamic and interactive components while helping CRM teams to self-serve Content Builder capability.

• You will feel at ease working with external agencies as needed, and as part of your role you will make recommendations for optimization to support continuous improvement of business performance and customer experience.

• We’re looking for a talented individual seeking out latest trends and techniques in email development to help take the next step, please include a link to your portfolio as part of your application.

Your responsibilities:

• Ensure accurate, consistent, and timely completion of email builds in Salesforce Marketing Cloud.

• Create industry-leading, mobile-responsive dynamic emails using HTML and CSS, working closely with stakeholders on automated communications.

• Build email templates and dynamic content modules from scratch, optimize existing modules, and migrate emails to the new design system using Salesforce Content Builder.

• Keep automated campaigns up to date with the latest coding best practices, implement continual improvements for email design, and share best practices with automation specialists.

• Perform quality control checks, troubleshoot rendering issues and spam scores, and train automation specialists to be self-serve.

• Ideate and design A/B testing campaign variants and regularly benchmark email design against competitors and other businesses excelling in email design.

• Identify opportunities to embed interactive and dynamic personalization elements across the email customer experience to grow customer lifetime value and drive engagement, leveraging Content Builder, Liveclicker and Movable Ink where appropriate.

• Learn new technologies and participate in third-party vendor trials to drive innovation across the Online and Omnichannel practice.

Essential skills/knowledge/experience:

• Strong understanding of HTML / CSS for responsive email.

• Strong understanding and experience in SSJS scripting + relevant scripting languages.

• Experience using Salesforce Marketing Cloud and Content Builder to deliver automated email deployments as well as reusable modules and templates.

• Extensive experience using AMP script for delivering personalized email builds.

• Knowledge of email best practices ensuring deliverability and correct rendering across email clients and browsers.

• Strong attention to detail and the ability to thoroughly QA / document your own work.

• Awareness of the latest email trends.

• Experience using email rendering tools es. Litmus.

• Great time management and communication skills – working with other members of the CRM, Salesforce Engineers, plus other teams to deliver campaigns on time.

• Familiar with agile project management platforms – Jira or Workfront.

• Salesforce Marketing Cloud Engagement Specialist Certification.

• Understanding of Salesforce Marketing Cloud, Journey Builder & Automation Studio.

• Familiarity with interactive email technologies – es. Live clicker, Movable Ink.

Desirable skills/knowledge/experience:

• Strong understanding and experience in SFMC API development.

• Salesforce Marketing Cloud Developer Certification.