At a Glance
- Tasks: Create dynamic, mobile-responsive emails using HTML and CSS for high-profile marketing campaigns.
- Company: Join a leading UK retailer with a focus on innovation and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with creative teams and stay updated on the latest email trends.
- Why this job: Be at the forefront of email marketing, driving engagement and creativity in a dynamic team.
- Qualifications: Experience in HTML/CSS, Salesforce Marketing Cloud, and strong attention to detail.
This exciting role will be played within the Automation team as part of the Online & Omnichannel department at a leading UK retailer. Executing and delivering high-profile triggered marketing email campaigns to millions of customers.
You’ll have extensive expertise delivering dynamic emails in line with marketing objectives, using Salesforce Marketing Cloud. You will be responsible for the layout, visual appearance, HTML & AMP Script build and testing of emails to our customer base. You will be able to work at a dynamic pace, with excellent attention to detail, ensuring emails are optimized for all browsers and devices. You will also possess strong planning, communication, and interpersonal skills, with the ability to turn around cutting-edge email designs.
This role will drive the adoption of a standardized email design system powered by SFMC Content Builder across automated customer journeys. You will be responsible for maintaining a library of reusable email templates, modules and AMPScript code snippets, dynamic and interactive components while helping CRM teams to self-serve Content Builder capability. You will feel at ease working with external agencies as needed, and as part of your role you will make recommendations for optimization to support continuous improvement of business performance and customer experience.
We’re looking for a talented individual seeking out latest trends and techniques in email development to help take the next step, please include a link to your portfolio as part of your application.
Your responsibilities:
- Ensure accurate, consistent, and timely completion of email builds in Salesforce Marketing Cloud.
- Create industry-leading, mobile-responsive dynamic emails using HTML and CSS, working closely with stakeholders on automated communications.
- Build email templates and dynamic content modules from scratch, optimize existing modules, and migrate emails to the new design system using Salesforce Content Builder.
- Keep automated campaigns up to date with the latest coding best practices, implement continual improvements for email design, and share best practices with automation specialists.
- Perform quality control checks, troubleshoot rendering issues and spam scores, and train automation specialists to be self-serve.
- Ideate and design A/B testing campaign variants and regularly benchmark email design against competitors and other businesses excelling in email design.
- Identify opportunities to embed interactive and dynamic personalization elements across the email customer experience to grow customer lifetime value and drive engagement, leveraging Content Builder, Liveclicker and Movable Ink where appropriate.
- Learn new technologies and participate in third-party vendor trials to drive innovation across the Online and Omnichannel practice.
Essential skills/knowledge/experience:
- Strong understanding of HTML / CSS for responsive email.
- Strong understanding and experience in SSJS scripting + relevant scripting languages.
- Experience using Salesforce Marketing Cloud and Content Builder to deliver automated email deployments as well as reusable modules and templates.
- Extensive experience using AMP script for delivering personalized email builds.
- Knowledge of email best practices ensuring deliverability and correct rendering across email clients and browsers.
- Strong attention to detail and the ability to thoroughly QA / document your own work.
- Aware of the latest email trends.
- Experience using email rendering tools e.g. Litmus.
- Great time management and communication skills – working with other members of the CRM, Salesforce Engineers, plus other teams to deliver campaigns on time.
- Familiar with agile project management platforms – Jira or Workfront.
- Salesforce Marketing Cloud Engagement Specialist Certification.
- Understanding of Salesforce Marketing Cloud, Journey Builder & Automation Studio.
- Familiarity with interactive email technologies – e.g. Live clicker, Movable Ink.
Desirable skills/knowledge/experience:
- Strong understanding and experience in SFMC API development.
- Salesforce Marketing Cloud Developer Certification.
HTML Email Developer (Salesforce Marketing Cloud) in London employer: Tcs Uk
As a Data Governance Specialist at our company, you will be part of a dynamic team dedicated to driving customer excellence through robust data governance practices. We pride ourselves on fostering a collaborative work culture that values innovation and continuous learning, offering ample opportunities for professional growth in a supportive environment. Located in a vibrant area, our workplace not only provides a stimulating atmosphere but also encourages a healthy work-life balance, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land HTML Email Developer (Salesforce Marketing Cloud) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tcs Uk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tcs Uk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tcs Uk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tcs Uk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace HTML Email Developer (Salesforce Marketing Cloud) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tcs Uk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tcs Uk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tcs Uk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tcs Uk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tcs Uk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tcs Uk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
