The Role
In this role, you design and maintain end to end Adobe Analytics implementations by building scalable tracking architectures using Adobe Launch or AEP Web SDK and developing robust JSON/XDM data layers to ensure consistent, high quality data collection. You configure key analytics components—such as eVars, props, events, and processing rules—within the Adobe Analytics admin console and perform thorough validation across DEV, QA, and PROD using tools like Adobe Experience Platform Debugger, Charles Proxy, and ObservePoint. You create advanced dashboards in Analysis Workspace and conduct deep analyses of user behavior, conversion performance, and marketing attribution. Additionally, you integrate Adobe Analytics with broader Adobe Experience Cloud tools, including Adobe Target (A4T) and Audience Manager, while ensuring all implementations adhere to global privacy and compliance standards such as GDPR and CCPA.
Your responsibilities:
• Implementation & Architecture: Design and maintain Adobe Analytics tracking solutions using Adobe Launch (Tags) or AEP Web SDK. Develop and manage Data Layers (JSON/XDM) to ensure consistent data collection.
• Technical Configuration: Configure eVars, props, success events, and processing rules within the Adobe Analytics admin console.
• Validation & QA: Perform rigorous testing using tools like Adobe Experience Platform Debugger, Charles Proxy, and Observe Point to ensure data accuracy across DEV, QA, and PROD environments.
• Reporting & Analysis: Build advanced dashboards and visualizations in Analysis Workspace. Perform deep-dive analysis on user behavior, conversion funnels, and marketing attribution.
• Integration: Connect Adobe Analytics with other Adobe Experience Cloud tools, specifically Adobe Target (A4T) for A/B testing and Adobe Audience Manager.
• Compliance: Ensure all implementations adhere to global privacy regulations such as GDPR and CCPA.
Your Profile
Essential skills/knowledge/experience:
• 4–6 years of hands-on experience in web analytics implementation and reporting.
• Strong proficiency in JavaScript, HTML, and CSS for custom tagging. Basic SQL for data extraction and Python for advanced analysis are preferred.
• Experience with Power BI, Tableau, or Google Data Studio for external reporting.
• Hands-on experience with AWS, Azure, or GCP environments for Reporting tool hosting.
Desirable skills/knowledge/experience:
• Exceptional analytical, troubleshooting, and communication skills
• Understanding data visualization and reporting.
• Knowledge of scripting and SQL.
• Familiarity with monitoring tools.
• Exposure to Agile delivery environments.
Adobe Analytics in London employer: Tcs Uk
As a Provisioning Engineer at our company, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages growth in the rapidly evolving telecom sector. Located in a vibrant area, our team enjoys a balance of work and life, making it an excellent place for those seeking meaningful and rewarding employment.
