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For Companies At a Glance
- Tasks: Drive new business development in sensors and safety products across a defined territory.
- Company: Join a stable, growth-focused engineering business with a strong market presence.
- Benefits: Competitive salary, autonomy in your role, and strong internal support.
- Why this job: Be part of an exciting growth phase and make a real impact in the industry.
- Qualifications: 12 months+ experience in field-based technical sales, preferably in sensors or automation.
- Other info: Enjoy a dynamic work environment with clear KPIs and realistic earning potential.
The predicted salary is between 42000 - 58000 £ per year.
Location: South of England – Field-based (regional territory)
Reporting to: Business Area Manager
Salary: c. £50,000 basic (depending on experience)
About the Opportunity
TCS Consulting is recruiting an Area Sales Engineer for a well-established engineering business operating across the UK & Ireland, with a current regional turnover of approximately £50 million. The business is entering a significant growth phase, supported by a strategic acquisition that expands its capability within cable, connector, and safety solutions, alongside its existing sensing portfolio. This acquisition strengthens routes to market, broadens the product offering, and supports continued investment in field-based sales talent. This role has been created to drive new business development across sensors and safety products, working primarily with OEMs, machine builders, and system integrators.
Role Overview
The Area Sales Engineer will take full ownership of a defined territory, acting as a self-managed business unit responsible for customer engagement, pipeline development, pricing, and profitability. The role is field-focused and suits someone who enjoys being on the road, building relationships, and working to clear activity and performance targets.
Key Responsibilities
- Manage and grow a defined sales territory with a strong emphasis on new business development
- Complete customer visits per month, focused on OEMs, machine builders, and integrators
- Develop and maintain a healthy sales pipeline through disciplined territory planning and CRM usage
- Promote a broad portfolio including sensors, machine safety solutions, barcode systems, positional feedback devices, and bespoke wiring solutions
- Identify opportunities to cross-sell and increase share of customer accounts
- Negotiate pricing and manage profitability at territory level
- Work closely with internal sales, product managers, and applications specialists to progress opportunities
- Maintain accurate CRM records including activity, pipeline, and project status
- Balance time between customer visits, home-based closing activity, and pipeline management
Performance measured on:
- Profitability and margin
- Pipeline quality and conversion
Product & Market Focus
- Core focus on sensors and machine safety products
- Enhanced safety portfolio following recent acquisition, including safety edges, mats, and bumpers
- Bespoke wiring and value-add workshop solutions contribute to overall offering
Primary customer base:
- OEMs
- Machine builders
- System integrators
- Limited end-user focus at area sales level
Candidate Profile
- 12 months+ experience in a field-based technical sales role
- Background in sensors, automation, safety, or industrial components preferred
- Experience selling into OEMs or machine builders
- Strong sales discipline with the ability to plan territory activity and manage a pipeline
- Comfortable working autonomously with full ownership of results
- High energy, resilient, and motivated by activity-led sales environments
Location
Ideally based centrally within the territory for efficient travel. Typical locations may include areas such as Milton Keynes, Cambridge, Oxford, or similar.
Why This Role
- Join a financially stable, growth-focused engineering business
- Clear expectations, structured KPIs, and realistic earning potential
- Broad, expanding product portfolio supported by recent acquisition
- Autonomy and trust to run your territory as your own business
- Strong internal support from product managers and applications specialists
Area Sales Manager in Cambridge employer: TCS Consulting
Contact Detail:
TCS Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager in Cambridge
✨Tip Number 1
Get to know the company inside out! Research their products, recent acquisitions, and market position. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Attend industry events or connect with current employees on LinkedIn. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common sales scenarios. Think about how you'd approach new business development or handle objections. Being ready to showcase your skills will set you apart from the competition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Area Sales Manager in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Area Sales Manager. Highlight your experience in field-based sales, especially with OEMs and machine builders. We want to see how your background aligns with our focus on sensors and safety products!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive new business development. Be sure to mention your sales discipline and ability to manage a pipeline effectively.
Showcase Your Achievements: When detailing your experience, don’t just list responsibilities—show us what you've achieved! Include specific examples of how you've grown sales or improved profitability in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TCS Consulting
✨Know Your Territory
Before the interview, research the South of England territory you'll be managing. Familiarise yourself with key OEMs, machine builders, and system integrators in the area. This will show your potential employer that you're proactive and understand the market landscape.
✨Showcase Your Sales Discipline
Prepare to discuss your previous experiences in managing a sales pipeline. Bring examples of how you've successfully planned your territory activities and achieved targets. Highlighting your strong sales discipline will resonate well with the interviewers.
✨Understand the Product Portfolio
Get to grips with the company's product offerings, especially in sensors and safety solutions. Be ready to discuss how you would promote these products and identify cross-selling opportunities. This knowledge will demonstrate your commitment and readiness for the role.
✨Demonstrate Autonomy and Resilience
Since this role requires working autonomously, prepare to share examples of how you've taken ownership of your results in past positions. Discuss challenges you've faced and how you've overcome them, showcasing your high energy and resilience in activity-led sales environments.
