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- Tasks: Drive sales growth and build relationships in the Midlands territory.
- Company: Join a leading global manufacturer in the electronics sector.
- Benefits: Competitive salary, monthly commission, company car, and bonuses.
- Why this job: Make an impact in a dynamic sales role with career progression.
- Qualifications: 1+ year experience in electronics sales and strong relationship-building skills.
- Other info: Enjoy flexible working with home office days and exciting customer interactions.
The predicted salary is between 48000 - 50000 £ per year.
TCS Consulting is supporting a leading global manufacturer of electronic and electromechanical products in their search for an Area Sales Manager to cover the Midlands territory. This is a high-activity, customer-facing sales role focused on developing new business, managing existing accounts, and driving growth across an established region. The role is ideal for a motivated salesperson with at least one year of experience in the electronics sector—either with a component manufacturer or distributor—who is confident managing a sales pipeline and building long-term relationships with engineering and purchasing teams.
The Area Sales Manager will be responsible for generating new business while managing and developing existing customer relationships across the Midlands. The role involves regular customer visits (around three days per week), with home-based working on Mondays and Fridays for planning, administration, and pipeline management. You will be expected to maintain a high level of activity, typically booking 6–8 customer appointments per week, providing technical insight into product offerings, and supporting customers throughout their full project lifecycle.
Key Responsibilities- Manage and grow an established Midlands territory with a balance of new business and account management.
- Conduct 6–8 customer appointments per week with design engineers, purchasing teams, and technical decision-makers.
- Visit customers Tuesday–Thursday, with remote working Monday and Friday.
- Identify new business opportunities within OEMs, EMS providers, and design houses.
- Build long-term customer relationships through regular visits and proactive communication.
- Present product solutions and value propositions to engineering and procurement teams.
- Develop new accounts through prospecting, networking, and lead generation.
- Support customer projects from concept through production, including design-in activity.
- Manage an active sales pipeline, providing accurate forecasting and regular updates.
- Track and progress open projects to maximise conversion and revenue.
- Work closely with internal technical specialists to support customer requirements.
- Maintain CRM systems with accurate visit reports, opportunities, and activity logs.
- Achieve revenue targets and KPI expectations.
- Drive monthly commission through strong activity and opportunity conversion.
- Negotiate pricing within agreed frameworks.
- Support customers across design, specification, and purchasing processes.
- Minimum 1 year of experience within the electronics sector (manufacturer or distributor).
- Proven ability in business development, account management, or technical sales.
- Understanding of electronic components and their use in customer applications.
- Experience booking and managing customer meetings in a field-sales environment.
- Full UK driving licence.
- Experience managing a regional territory.
- Experience selling into OEMs, design engineers, EMS companies, or similar markets.
- Knowledge of passive components, electromechanical parts, connectors, or PCB technology.
- Prior CRM experience and confidence managing pipeline/forecast data.
- Highly motivated and self-directed.
- Excellent communication and interpersonal skills.
- Strong organisation and planning capabilities.
- Professional and consultative sales approach.
- Ability to build relationships with both engineering and procurement teams.
- Results-driven with a high-activity mindset.
- £48,000–£50,000 base salary
- Monthly commission
- Annual company bonus
- Company car
- Additional incentives and rewards
- Home working (Mon & Fri) + field visits (Tue–Thu)
- Career progression with a global employer
Area Sales Manager employer: TCS Consulting
Contact Detail:
TCS Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Get to know the company inside out before your interview. Research their products, values, and recent news. This will help us tailor our conversation and show that we're genuinely interested in the role.
✨Tip Number 2
Practice your pitch! We need to be ready to explain how our experience aligns with the job requirements. Focus on specific examples from our past roles that demonstrate our sales skills and ability to build relationships.
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn. They can provide insider tips about the company culture and what it takes to succeed as an Area Sales Manager.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can set us apart from other candidates. It shows our enthusiasm for the position and keeps us fresh in their minds.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in the electronics sector and any relevant achievements that showcase your ability to manage a sales pipeline and build relationships.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've developed new business and managed accounts in the past, and don’t forget to express your enthusiasm for the opportunity!
Showcase Your Sales Skills: In your application, emphasise your sales skills and experience. We want to see how you’ve successfully booked customer appointments and driven revenue in previous roles, so be sure to include those details.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TCS Consulting
✨Know Your Territory
Before the interview, make sure you research the Midlands territory thoroughly. Understand the key players in the electronics sector, including OEMs and EMS providers. This knowledge will help you demonstrate your commitment to the role and show that you're ready to hit the ground running.
✨Showcase Your Sales Skills
Prepare specific examples of how you've successfully managed a sales pipeline and developed customer relationships in the past. Be ready to discuss your approach to booking appointments and how you maintain high activity levels. This will highlight your experience and ability to drive growth.
✨Understand the Products
Familiarise yourself with the electronic and electromechanical products relevant to the role. Be prepared to discuss how these products can solve customer problems and add value. This technical insight will impress the interviewers and show that you can support customers throughout their project lifecycle.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's sales strategies, customer base, and expectations for the Area Sales Manager role. This not only shows your interest in the position but also gives you valuable insights into how you can succeed if you join their team.
