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- Tasks: Join us as a Performance Specialist, optimising in-store execution and brand representation for TCL products.
- Company: TCL is a leading consumer electronics brand known for innovation and quality in TVs and audio products.
- Benefits: Enjoy flexible working hours, travel opportunities, and the chance to enhance your skills in a dynamic environment.
- Why this job: Be a brand ambassador, engage with customers, and make a real impact on retail performance.
- Qualifications: A degree in Business or Marketing is preferred; retail experience and tech-savvy skills are a plus.
- Other info: This role involves regular store visits in the Greater London area, perfect for those who love being on the move.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Go-To-Market (GTM) Specialist is responsible for optimizing in-store execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this role involves product training, POSM (Point of Sales Materials) maintenance, sales support, and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a crucial part in driving offline retail performance and enhancing TCL's presence across the region.
Key Responsibilities
- Monitor and ensure optimal display performance of TCL TVs and related products across partner retail stores, mainly in the Great London area.
- Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a strong and consistent brand and product image for customers.
- Deliver engaging and informative product training sessions for in-store staff to enhance product knowledge and selling capabilities.
- Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are fully operational and well-maintained.
- Oversee the placement, upkeep, and strategic alignment of POSM materials in accordance with TCL brand standards to maximize visibility and impact.
- Support and, when necessary, organize in-store marketing activations to promote TCL products and drive customer engagement.
- Provide regular, detailed reports on display conditions, POSM execution, store visits, and sales initiatives.
- Collaborate with Currys’ merchandising teams to gather insights and support improved in-store execution.
- Assist the GTM Manager with administrative tasks and merchandise preparation to support overall go-to-market initiatives.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience in merchandise or retail operations, ideally in consumer electronics or home appliances.
- Solid understanding of TV and audio products, with the ability to explain technical features clearly.
- Excellent interpersonal, communication, and presentation skills.
- Analytical capabilities to assess store performance and recommend improvement actions.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools.
- Flexibility to travel frequently and work non-standard hours when required.
- Always feel comfortable for business travel.
Performance specialist employer: TCL
Contact Detail:
TCL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance specialist
✨Tip Number 1
Familiarise yourself with TCL's product range, especially their TVs and soundbars. Understanding the technical features and benefits will help you communicate effectively as a brand ambassador during interviews.
✨Tip Number 2
Research Currys and their retail strategies. Knowing how they operate and their approach to customer engagement will allow you to tailor your responses and demonstrate your alignment with their goals.
✨Tip Number 3
Prepare to discuss your experience in merchandise or retail operations. Be ready to share specific examples of how you've optimised in-store execution or enhanced brand representation in previous roles.
✨Tip Number 4
Showcase your presentation skills by preparing a mock training session on a TCL product. This will not only highlight your communication abilities but also demonstrate your understanding of effective product training.
We think you need these skills to ace Performance specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail operations and consumer electronics. Emphasise any previous roles where you acted as a brand ambassador or provided product training.
Craft a Compelling Cover Letter: In your cover letter, express your passion for TCL's products and your understanding of the role. Mention specific examples of how you've optimised in-store execution or enhanced brand representation in past positions.
Showcase Your Skills: Highlight your analytical capabilities and proficiency in Microsoft Office. Provide examples of how you've used these skills to assess performance and recommend improvements in previous roles.
Prepare for Interviews: If invited for an interview, be ready to discuss your experience with product training and merchandising. Prepare to explain how you would approach maintaining POSM materials and driving customer engagement in-store.
How to prepare for a job interview at TCL
✨Know Your Products Inside Out
As a Performance Specialist, you'll need to have a solid understanding of TCL's TV and audio products. Make sure you can explain their technical features clearly and confidently. Brush up on the latest models and their unique selling points before the interview.
✨Demonstrate Your Training Skills
Since delivering product training sessions is a key responsibility, be prepared to showcase your ability to engage and inform. Think of examples from your past experiences where you've successfully trained others, and be ready to discuss your approach to making complex information accessible.
✨Showcase Your Analytical Abilities
The role requires assessing store performance and recommending improvements. Be ready to discuss how you've used data in previous roles to drive decisions or enhance performance. Bring examples of reports or analyses you've conducted that led to positive outcomes.
✨Emphasise Your Interpersonal Skills
As a brand ambassador, strong communication and interpersonal skills are crucial. Prepare to share instances where you've effectively collaborated with teams or built relationships in a retail environment. Highlight your ability to represent a brand consistently and positively.
