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For Companies At a Glance
- Tasks: Be the go-to person for TCL's products in stores, ensuring they shine and sell.
- Company: Join TCL, a leading brand in TVs and audio, known for innovation and quality.
- Benefits: Enjoy flexible hours, travel opportunities, and a chance to work with cutting-edge tech.
- Why this job: Make a real impact on retail performance while representing a top-tier brand.
- Qualifications: A degree in Business or Marketing and some retail experience is preferred.
- Other info: Frequent travel and non-standard hours are part of the role.
The predicted salary is between 36000 - 60000 £ per year.
Position Overview
The Regional Go-To-Market (GTM) Specialist is responsible for optimizing in-store execution and brand representation for TCL’s TV, Soundbar, and potentially Major Domestic Appliances (MDA) product categories. Acting as a key liaison between TCL and Currys, this role involves product training, POSM (Point of Sales Materials) maintenance, sales support, and regular store visits to ensure alignment with brand standards. The GTM Specialist plays a crucial part in driving offline retail performance and enhancing TCL's presence across the region.
Key Responsibilities
- Monitor and ensure optimal display performance of TCL TVs and related products across partner retail stores, mainly in the Great London area.
- Act as a TCL brand ambassador in all communications with Currys’ teams, ensuring a strong and consistent brand and product image for customers.
- Deliver engaging and informative product training sessions for in-store staff to enhance product knowledge and selling capabilities.
- Ensure demo videos, electronic point-of-purchase (EPOP) displays, and fixtures are fully operational and well-maintained.
- Oversee the placement, upkeep, and strategic alignment of POSM materials in accordance with TCL brand standards to maximize visibility and impact.
- Support and, when necessary, organize in-store marketing activations to promote TCL products and drive customer engagement.
- Provide regular, detailed reports on display conditions, POSM execution, store visits, and sales initiatives.
- Collaborate with Currys’ merchandising teams to gather insights and support improved in-store execution.
- Assist the GTM Manager with administrative tasks and merchandise preparation to support overall go-to-market initiatives.
Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field.
- Experience in merchandise or retail operations, ideally in consumer electronics or home appliances.
- Solid understanding of TV and audio products, with the ability to explain technical features clearly.
- Excellent interpersonal, communication, and presentation skills.
- Analytical capabilities to assess store performance and recommend improvement actions.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and other relevant tools.
- Flexibility to travel frequently and work non-standard hours when required.
- Always feel comfortable for business travel.
Audio Specialist employer: TCL
Contact Detail:
TCL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audio Specialist
✨Tip Number 1
Familiarise yourself with TCL's product range, especially their TVs and soundbars. Understanding the technical features and benefits will help you communicate effectively during interviews and demonstrate your passion for the brand.
✨Tip Number 2
Network with professionals in the retail and consumer electronics sectors. Attend industry events or join relevant online forums to connect with people who can provide insights about the role and potentially refer you to opportunities at StudySmarter.
✨Tip Number 3
Prepare to discuss your experience with in-store marketing and product training. Think of specific examples where you've successfully engaged customers or improved sales performance, as this will showcase your suitability for the GTM Specialist role.
✨Tip Number 4
Stay updated on the latest trends in consumer electronics and retail strategies. Being knowledgeable about market dynamics will not only impress during interviews but also show that you're proactive and committed to driving TCL's success.
We think you need these skills to ace Audio Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail operations and consumer electronics. Emphasise any previous roles where you acted as a brand ambassador or provided product training.
Craft a Compelling Cover Letter: In your cover letter, express your passion for audio and TV products. Mention specific experiences that demonstrate your ability to enhance brand representation and drive sales in a retail environment.
Showcase Your Communication Skills: Since the role requires excellent interpersonal and presentation skills, consider including examples of how you've successfully communicated technical features to non-technical audiences in past roles.
Highlight Analytical Abilities: Include instances where you've assessed performance metrics or store conditions and implemented improvements. This will show your analytical capabilities and readiness to provide detailed reports as required by the role.
How to prepare for a job interview at TCL
✨Know Your Products Inside Out
As an Audio Specialist, it's crucial to have a solid understanding of TCL's TV and audio products. Be prepared to discuss technical features and how they benefit the customer. This will show your expertise and passion for the brand.
✨Demonstrate Your Communication Skills
Since you'll be acting as a brand ambassador, effective communication is key. Practice explaining complex concepts in simple terms, and be ready to showcase your presentation skills during the interview.
✨Showcase Your Retail Experience
Highlight any previous experience in retail operations or merchandise management, especially in consumer electronics. Be ready to share specific examples of how you've optimised product displays or improved sales performance in past roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you would handle real-life situations in-store. Think about past experiences where you've had to adapt quickly or resolve issues, and be ready to discuss these scenarios.
