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- Tasks: Drive media relations and execute PR campaigns to boost TCL's brand visibility.
- Company: Join TCL, a global leader in consumer electronics and a top employer.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make an impact in the tech industry while developing your PR and marketing skills.
- Qualifications: Strong communication skills and a passion for media relations.
- Other info: Collaborate with influencers and support exciting product launches and events.
The predicted salary is between 36000 - 60000 ÂŁ per year.
TCL, named one of Forbes 2022 World’s Best Employers, is a global leader in consumer electronics, ranked #2 in LCD TV and #5 in washing machine and refrigeration supply worldwide. Founded in 1981, TCL has 130,000 employees in over 160 countries and operates under the philosophy of vertical integration, manufacturing products from start to finish. TCL’s mission, “Inspire Greatness,” drives us forward. Join our dynamic team and contribute to our growing presence in the tech industry.
As a PR & Media Executive, you will play a key role in driving media relations, securing press coverage, and executing PR campaigns that elevate TCL’s brand visibility and product awareness in the UK market. Working closely with PR agencies, media partners, and influencers, you will manage day-to-day PR activities while contributing to the planning and delivery of integrated marketing campaigns.
You will also support the creation of press materials, track media performance, and help shape product review and award strategies. Additionally, the role offers exposure to wider brand marketing activities, including events, product launches, and seasonal campaigns — making it a fantastic opportunity to develop both PR and brand marketing expertise.
Key Responsibilities- Media Relations & PR Execution
- Manage the day-to-day execution of PR campaigns in line with the EUBG and UK editorial calendar, collaborating with PR agencies to deliver impactful media outreach.
- Build and maintain strong relationships with national journalists, tech media, and industry partners.
- Lead and execute seasonal PR campaigns, product launches, exhibitions, and brand activations independently.
- Content Creation & Media Materials
- Develop written materials including press releases, media mailers, coverage reports, product test reviews, and press kits.
- Create content to support media outreach and product seeding campaigns.
- Coverage Tracking & Database Management
- Manage and maintain TCL’s media coverage tracker and media contact database.
- Prepare quarterly PR reports summarising campaign performance, media coverage, and key highlights.
- Develop and execute the annual UK product test review and award submission strategy.
- Work closely with tech journalists to secure key product reviews and award recognitions for TCL’s product range.
- Influencer & KOL Program
- Manage KOL product review programs end-to-end, including sourcing and onboarding KOLs, creating content briefs and media kits, maintaining communication throughout the collaboration, tracking review progress, providing admin support, and optimising content performance across platforms.
- Support the development of quarterly PR strategies aligned with key trading windows and brand campaigns.
- Collaborate closely with cross-functional teams to ensure PR efforts are fully integrated with wider marketing activities.
- Event Support
- Support the planning and execution of PR and marketing events, including logistics coordination, guest list management, and on-site support.
- Oversee TCL’s brand look & feel at press or customer-facing events, ensuring consistent implementation of brand guidelines and marketing materials.
- Wider Brand Marketing Campaign Support
- Provide support on broader brand marketing initiatives, including seasonal campaigns, product launches, event activations, and cross-channel campaigns.
- Ensure consistency of messaging and execution across all touchpoints, supporting the delivery of integrated marketing campaigns.
PR & Media Executive - UK & Ireland in Slough employer: TCL Electronics Europe
Contact Detail:
TCL Electronics Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Media Executive - UK & Ireland in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that PR & Media Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best press releases, media kits, and any successful campaigns you've worked on. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Stay updated on industry trends! Follow tech news and PR blogs to keep your finger on the pulse. This knowledge will come in handy during interviews and show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining TCL. Make sure to tailor your application to highlight how you can contribute to our mission of 'Inspire Greatness'.
We think you need these skills to ace PR & Media Executive - UK & Ireland in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PR & Media Executive role. Highlight relevant experience in media relations, content creation, and campaign execution. We want to see how your skills align with our mission to 'Inspire Greatness'!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for PR and how you can elevate TCL’s brand visibility. Don’t forget to mention any specific campaigns or projects that excite you about this role.
Showcase Your Creativity: As a PR & Media Executive, creativity is key! Include examples of past campaigns or content you've created that demonstrate your innovative thinking. We love seeing fresh ideas that can help us stand out in the tech industry.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at TCL Electronics Europe
✨Know Your Stuff
Before the interview, dive deep into TCL’s brand, products, and recent PR campaigns. Familiarise yourself with their mission, 'Inspire Greatness', and think about how you can contribute to that vision. This will show your genuine interest and help you stand out.
✨Showcase Your PR Skills
Prepare examples of past PR campaigns you've managed or contributed to. Be ready to discuss how you built relationships with media contacts and the impact of your work. Highlight any experience with influencer collaborations or event management, as these are key aspects of the role.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific PR challenges, like securing press coverage for a new product launch. Think through potential scenarios in advance and outline your strategic approach. This will demonstrate your problem-solving skills and creativity.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about TCL’s future PR strategies or how they measure the success of their campaigns. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you.
