At a Glance
- Tasks: Create and implement marketing campaigns for key retail partners in the tech industry.
- Company: Join TCL, a global leader in consumer electronics and one of Forbes' Best Employers.
- Benefits: Hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with training provided for industry-specific knowledge.
- Why this job: Be part of a dynamic team that inspires greatness and drives innovation.
- Qualifications: Experience in trade marketing, data analysis, and proficiency in Microsoft Excel required.
The predicted salary is between 30000 - 40000 £ per year.
WHY TCL? Our Company: TCL, named one of Forbes 2022 World’s Best Employers, is a global leader in consumer electronics, ranked #2 in LCD TV and #5 in washing machine and refrigeration supply worldwide. Founded in 1981, TCL has 130,000 employees in over 160 countries and operates under the philosophy of vertical integration, manufacturing products from start to finish. TCL’s mission, “Inspire Greatness,” drives us forward. Join our dynamic team and contribute to our growing presence in the tech industry.
About the Role: Join our Sales Channel Marketing Team as Channel Marketing Executive. This role is a hybrid working role with attendance required at our Maidenhead office on a weekly basis. The Channel Marketing Executive will work closely with the key account manager (KAM), reporting to the Head of Sales and Trade Marketing. You will be involved in the creation and implementation of marketing campaigns across key retail partners. You will be responsible for weekly reporting of KPIs across key retail partners utilizing tools and software provided to help improve the visibility of TCL online as well as precise collection and analysis of data. You will be comfortable working within a team, but able to work independently. The candidate should be confident in managing budgets efficiently as well as dealing with data and technology. You should be comfortable working in a fast-paced environment where the skill of adaptability is key. Problem-solving mindset with strong commercial awareness.
Key Accountabilities:
- Elaborate and execute the online operation plan for UK & Ireland aligned with the KAM, Head of Sales and Trade Marketing, and the Country Manager.
- Manage relationships with external retailer marketing teams, working collaboratively, efficiently and with attention to detail to achieve results.
- Support sales initiatives and optimisation at online retail together with UK & Ireland sales team with a focus on TV and Soundbar.
- Analyse and present data from campaigns ensuring data accuracy, consistency, and completeness.
- Make detailed monthly plans and review progress for each marketing topic with KAMs/Head of Sales and Trade Marketing.
- Manage TCL brand in all customers' online visibility.
- Collaborate internally and externally to improve TCL online visibility.
Job Duties:
- Execute the customer specific online retailer marketing plans, working in collaboration with colleagues on the messaging and artworks for various activities. Check that all activities are on brand and in line with guidelines.
- Utilizing third party CPC based platforms to enhance the visibility of TCL products on retailer websites with attention to ROAS.
- Ensure that all agreed activities are delivered, captured, and maximized with each activity.
- Work to increase visibility of TCL products across retailer websites, considering the consumer journey to the TCL product detail page (PDP) and how this could be improved.
- Deploy the full content package across all retailer sites to ensure consistency across retailers.
- Work with retailers to create engaging PDPs and shop-in-shop style environments.
- Implement SEO improvements in collaboration with retailers on their web and marketplace platforms.
- Working in partnership with the Head of Sales and Trade Marketing, KAMs and Channel marketing team to analyse retailers’ online proposition and implement improvements.
- Pro-actively suggest improvements for the ecommerce business using market intelligence, data and tools available.
- Produce weekly/monthly/quarterly review presentation to demonstrate progress within allocated work/retail accounts.
Experience Required:
- Ideally, previous experience in trade marketing environment/consumer electronics within a sales-focused business or agency.
- Experience in CPC Ad platforms and data analysis would be crucial.
- Advanced proficiency in Microsoft Excel and BI reporting.
- Candidate’s knowledge of E-commerce and marketing techniques will be needed.
- Experience in creative software such as Photoshop would be an advantage.
- Experience with planning with budgets and execution of activities accurately.
- Marketing qualifications an advantage.
Specialized Knowledge and Skills:
- Knowledge of the consumer electronics industry is an advantage but not essential. Training and support specific to industry will be provided.
- Be fully adept with Microsoft Office programs and website functionality and maintenance ability.
Channel Marketing Executive – UK & IRELAND in Slough employer: TCL Electronics Europe
TCL is an exceptional employer, recognised as one of Forbes 2022 World’s Best Employers, offering a vibrant work culture that fosters innovation and collaboration. With a strong commitment to employee growth, TCL provides extensive training and development opportunities, particularly in the fast-evolving consumer electronics sector. Located in Maidenhead, employees benefit from a hybrid working model, allowing for flexibility while being part of a dynamic team that drives the company's mission to 'Inspire Greatness'.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Executive – UK & IRELAND in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TCL Electronics Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TCL Electronics Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TCL Electronics Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TCL Electronics Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Channel Marketing Executive – UK & IRELAND in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TCL Electronics Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TCL Electronics Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about TCL Electronics Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TCL Electronics Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TCL Electronics Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TCL Electronics Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
