At a Glance
- Tasks: Manage TCL's social media strategy and create engaging content for Facebook, Instagram, and TikTok.
- Company: Join TCL, a global leader in consumer electronics and one of Forbes' Best Employers.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and engage with a vibrant online community.
- Why this job: Be part of a dynamic team and influence brand presence in the tech industry.
- Qualifications: Experience in social media management and a passion for creative content creation.
The predicted salary is between 28800 - 48000 £ per year.
WHY TCL?
Our Company:
TCL, named one of Forbes 2022 World’s Best Employers, is a global leader in consumer electronics, ranked #2 in LCD TV and #5 in washing machine and refrigeration supply worldwide. Founded in 1981, TCL has 130,000 employees in over 160 countries and operates under the philosophy of vertical integration, manufacturing products from start to finish. TCL’s mission, “Inspire Greatness,” drives us forward. Join our dynamic team and contribute to our growing presence in the tech industry.
About the Role:
As a Social Media Executive, you will manage TCL’s social media strategy for Facebook, Instagram, and TikTok, reporting directly to the Marketing Manager. Working closely with the design team, EUBG team, and local agencies, you will develop and execute engaging content to drive brand awareness and audience growth. This hybrid role requires attendance at our Slough office on a weekly basis.
Key Responsibilities
- Social Media Strategy: Lead the execution of TCL’s social media strategy across Facebook, Instagram, and TikTok, ensuring alignment with overall brand objectives and marketing priorities.
- Content Localisation: Adapt and tailor EUBG social content for the UK market with support from the design team, ensuring relevance and resonance with local audiences.
- Content Creation & Management: Plan, create, and publish engaging content through a structured monthly content calendar. Develop diverse content assets including self-shot, edited, and AI-enhanced visuals to maintain consistency and creativity across social platforms.
- TikTok Expertise: Grow and manage TCL’s presence on TikTok, including TikTok Shop operations, livestreams, shoppable content, and innovative TikTok-specific campaigns.
- Community Engagement & Social Listening: Monitor and manage day-to-day interactions across social media channels, including comments, DMs, enquiries, and mentions. Foster and build community relationships by initiating conversations, moderating discussions, and gathering audience insights to inform strategy.
- Influencer Marketing: Manage influencer partnerships for collaborations and user-generated content. Provide actionable insights and recommendations for content and engagement optimisation.
- Agency Management: Oversee and collaborate with the local social media agency to ensure seamless execution of the social strategy and brand consistency across all content and campaigns.
- Cross-Functional Collaboration: Maintain close collaboration and regular alignment with the EUBG team and other internal teams (PR, marketing, design) to ensure integrated campaign execution.
- Wider Brand Marketing Campaigns Support: Support broader brand marketing initiatives including seasonal campaigns, product launches, event activations, and paid media campaigns. Ensure consistency in messaging and execution across all channels, enhancing TCL’s brand visibility and engagement.
Social Media Executive-UK&Ireland in Reading employer: TCL Electronics Europe
TCL is an exceptional employer, recognised as one of Forbes 2022 World’s Best Employers, offering a vibrant work culture that fosters creativity and collaboration. With a commitment to employee growth and development, TCL provides opportunities for professional advancement within the dynamic tech industry, all while enjoying the benefits of a hybrid work model in the heart of Slough. Join us to be part of a global leader in consumer electronics, where your contributions will inspire greatness and drive brand innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive-UK&Ireland in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TCL Electronics Europe and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TCL Electronics Europe are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TCL Electronics Europe on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TCL Electronics Europe. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive-UK&Ireland in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TCL Electronics Europe. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TCL Electronics Europe:Show us that you’ve done your homework! In your application, briefly mention what you admire about TCL Electronics Europe’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TCL Electronics Europe
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TCL Electronics Europe will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TCL Electronics Europe, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
