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For Companies At a Glance
- Tasks: Manage digital touchpoints and support marketing initiatives to enhance user experience.
- Company: TCL is a global leader in consumer electronics, ranked among Forbes' Best Employers.
- Benefits: Enjoy a hybrid work model with opportunities for growth and innovation.
- Why this job: Be part of a dynamic team driving digital excellence in a fast-growing brand.
- Qualifications: No specific qualifications mentioned; enthusiasm and creativity are key!
- Other info: Regular attendance at the Slough office is required.
The predicted salary is between 30000 - 50000 £ per year.
WHY TCL?
Our Company:
TCL was ranked one of Forbes' World’s Best Employers in 2022. Founded in 1981, TCL Electronics (HKSE 01070) is a global leader in consumer electronics with over 130,000 employees across 160+ countries. We are proud to be the Global No. 1 brand in Mini LED TVs, Google TVs, and Ultra-Large Screen TVs. TCL is distinguished by its vertical integration model—producing LED TVs from start to finish—and is recognized as one of the fastest-growing high-tech brands worldwide. Our brand ethos, “Inspire Greatness,” fuels our drive for innovation and excellence in everything we do.
The Opportunity:
Join our growing Digital Marketing Team as a Digital Marketing Specialist. This hybrid role requires regular attendance at our Slough office. As a Digital Marketing Specialist, you will play a vital role in managing digital consumer touchpoints and supporting broader digital marketing initiatives. You will work both hands-on within digital content platforms and collaboratively with agency partners to deliver a best-in-class digital journey for our consumers. You will also support website optimisation, retail enablement, and product visibility to enhance user experience and drive sales performance.
Key Responsibilities:
- Retailer Asset Pack Creation: Localise digital and product assets provided by China HQ and EU teams. Collaborate with internal design teams to produce structured retailer product asset packs for new launches and campaigns. Ensure brand consistency across digital platforms and retail channels.
- Syndicated Rich Content: Coordinate the creation and timely deployment of rich product content for new launches. Liaise with HQ and EU teams to ensure compliance with brand and legal guidelines.
- Consumer Product Reviews: Manage third-party consumer review platforms. Oversee catalogue maintenance and coordinate review campaigns for new product launches.
- Website Management: Maintain and update UK & Ireland websites, ensuring accurate and timely content updates. Manage the “Where to Buy” functionality, ensuring accuracy and enhancing customer experience. Collaborate with internal stakeholders and third-party vendors to implement updates and UX improvements.
- Search Engine Optimization (SEO): Lead the local SEO strategy in partnership with HQ and digital agencies. Identify and implement opportunities to improve organic search visibility. Track performance metrics and ensure alignment with global SEO frameworks.
Digital Marketing Specialist – UK & Ireland employer: TCL Electronics Europe
Contact Detail:
TCL Electronics Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist – UK & Ireland
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and content management. Being knowledgeable about current strategies will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your experience with website management and optimisation tools. Be prepared to discuss specific projects where you've improved user experience or increased traffic, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience in consumer electronics. This can provide valuable insights and potentially lead to referrals within our company.
✨Tip Number 4
Prepare to discuss how you would approach localising digital content for the UK and Ireland markets. Understanding regional differences in consumer behaviour will demonstrate your suitability for the role.
We think you need these skills to ace Digital Marketing Specialist – UK & Ireland
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Digital Marketing Specialist position. Understand the key responsibilities and required skills, such as SEO, website management, and collaboration with design teams.
Tailor Your CV: Customise your CV to highlight relevant experience in digital marketing, particularly in areas like SEO, content management, and collaboration with agencies. Use specific examples that demonstrate your achievements in these areas.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for digital marketing and aligns with TCL's brand ethos of 'Inspire Greatness'. Mention how your skills can contribute to enhancing user experience and driving sales performance.
Showcase Your Digital Skills: In your application, emphasise your proficiency with digital tools and platforms. If you have experience with website management or consumer review platforms, be sure to include this information to stand out.
How to prepare for a job interview at TCL Electronics Europe
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends and tools in digital marketing, especially those relevant to the UK and Ireland markets. Be prepared to discuss your experience with SEO, website management, and content creation, as these are key aspects of the role.
✨Demonstrate Collaboration Skills
Since the role involves working with internal teams and external agencies, highlight your ability to collaborate effectively. Share examples of past projects where teamwork led to successful outcomes, particularly in a digital marketing context.
✨Prepare for Brand Consistency Questions
TCL values brand consistency across all platforms. Be ready to discuss how you have ensured brand integrity in previous roles, and think about strategies you would implement to maintain this at TCL.
✨Familiarise Yourself with TCL's Products
Understanding TCL's product range, especially their Mini LED TVs and Google TVs, will give you an edge. Research their features and recent launches so you can speak knowledgeably about how digital marketing can enhance product visibility and consumer engagement.
