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For Companies At a Glance
- Tasks: Manage digital touchpoints and support marketing initiatives to enhance user experience.
- Company: TCL is a global leader in consumer electronics, ranked among Forbes' Best Employers.
- Benefits: Enjoy a hybrid work model with opportunities for growth and innovation.
- Why this job: Be part of a dynamic team driving digital excellence in a fast-growing brand.
- Qualifications: No specific qualifications listed; enthusiasm and creativity are key!
- Other info: Regular attendance at the Slough office is required.
The predicted salary is between 28800 - 48000 £ per year.
WHY TCL?
Our Company:
TCL was ranked one of Forbes' World’s Best Employers in 2022. Founded in 1981, TCL Electronics (HKSE 01070) is a global leader in consumer electronics with over 130,000 employees across 160+ countries. We are proud to be the Global No. 1 brand in Mini LED TVs, Google TVs, and Ultra-Large Screen TVs. TCL is distinguished by its vertical integration model—producing LED TVs from start to finish—and is recognized as one of the fastest-growing high-tech brands worldwide. Our brand ethos, “Inspire Greatness,” fuels our drive for innovation and excellence in everything we do.
The Opportunity:
Join our growing Digital Marketing Team as a Digital Marketing Specialist. This hybrid role requires regular attendance at our Slough office. As a Digital Marketing Specialist, you will play a vital role in managing digital consumer touchpoints and supporting broader digital marketing initiatives. You will work both hands-on within digital content platforms and collaboratively with agency partners to deliver a best-in-class digital journey for our consumers. You will also support website optimisation, retail enablement, and product visibility to enhance user experience and drive sales performance.
Key Responsibilities:
- Retailer Asset Pack Creation: Localise digital and product assets provided by China HQ and EU teams. Collaborate with internal design teams to produce structured retailer product asset packs for new launches and campaigns. Ensure brand consistency across digital platforms and retail channels.
- Syndicated Rich Content: Coordinate the creation and timely deployment of rich product content for new launches. Liaise with HQ and EU teams to ensure compliance with brand and legal guidelines.
- Consumer Product Reviews: Manage third-party consumer review platforms. Oversee catalogue maintenance and coordinate review campaigns for new product launches.
- Website Management: Maintain and update UK & Ireland websites, ensuring accurate and timely content updates. Manage the “Where to Buy” functionality, ensuring accuracy and enhancing customer experience. Collaborate with internal stakeholders and third-party vendors to implement updates and UX improvements.
- Search Engine Optimization (SEO): Lead the local SEO strategy in partnership with HQ and digital agencies. Identify and implement opportunities to improve organic search visibility. Track performance metrics and ensure alignment with global SEO frameworks.
Digital Marketing Specialist – UK & Ireland employer: TCL Electronics Europe
Contact Detail:
TCL Electronics Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist – UK & Ireland
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and content management. Being knowledgeable about current strategies will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your experience with website management and optimisation tools. Be prepared to discuss specific projects where you've improved user experience or increased traffic, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who have experience in consumer electronics. This can provide valuable insights and potentially lead to referrals within our company.
✨Tip Number 4
Prepare to discuss how you would approach localising digital assets for the UK and Ireland markets. Understanding regional differences in consumer behaviour can demonstrate your strategic thinking and adaptability.
We think you need these skills to ace Digital Marketing Specialist – UK & Ireland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in areas like SEO, website management, and content creation. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of TCL's brand ethos. Mention specific examples of how you've successfully managed digital projects or improved user experiences in previous roles.
Showcase Your Skills: Include a section in your application that outlines your technical skills related to digital marketing tools and platforms. Highlight any experience with SEO strategies, content management systems, and analytics tools.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at TCL Electronics Europe
✨Know Your Digital Marketing Basics
Make sure you brush up on your digital marketing fundamentals, especially SEO and content management. TCL is looking for someone who can manage digital touchpoints effectively, so be prepared to discuss your experience with website optimisation and digital asset creation.
✨Showcase Your Collaborative Skills
This role involves working closely with internal teams and external agencies. Be ready to share examples of how you've successfully collaborated in the past, particularly in creating marketing assets or managing projects that required teamwork.
✨Understand the Brand Ethos
Familiarise yourself with TCL's brand ethos, 'Inspire Greatness'. Think about how this philosophy can be reflected in your work as a Digital Marketing Specialist and be prepared to discuss how you can contribute to this vision.
✨Prepare Questions About the Role
Have a few insightful questions ready to ask during the interview. This shows your genuine interest in the position and helps you understand how you can best fit into the team and contribute to TCL's goals.
