At a Glance
- Tasks: Manage TCL's social media strategy and create engaging content for Facebook, Instagram, and TikTok.
- Company: Join TCL, a global leader in consumer electronics and one of Forbes' Best Employers.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with creative teams and influencers to drive brand awareness.
- Why this job: Be part of a dynamic team and shape TCL's online presence in the tech industry.
- Qualifications: Experience in social media management and a passion for creating engaging content.
The predicted salary is between 30000 - 42000 € per year.
WHY TCL?
Our Company:
TCL, named one of Forbes 2022 World’s Best Employers, is a global leader in consumer electronics, ranked #2 in LCD TV and #5 in washing machine and refrigeration supply worldwide. Founded in 1981, TCL has 130,000 employees in over 160 countries and operates under the philosophy of vertical integration, manufacturing products from start to finish. TCL’s mission, “Inspire Greatness,” drives us forward. Join our dynamic team and contribute to our growing presence in the tech industry.
About the Role:
As a Social Media Executive, you will manage TCL’s social media strategy for Facebook, Instagram, and TikTok, reporting directly to the Marketing Manager. Working closely with the design team, EUBG team, and local agencies, you will develop and execute engaging content to drive brand awareness and audience growth. This hybrid role requires attendance at our Slough office on a weekly basis.
Key Responsibilities
- Social Media Strategy: Lead the execution of TCL’s social media strategy across Facebook, Instagram, and TikTok, ensuring alignment with overall brand objectives and marketing priorities.
- Content Localisation: Adapt and tailor EUBG social content for the UK market with support from the design team, ensuring relevance and resonance with local audiences.
- Content Creation & Management: Plan, create, and publish engaging content through a structured monthly content calendar. Develop diverse content assets including self-shot, edited, and AI-enhanced visuals to maintain consistency and creativity across social platforms.
- TikTok Expertise: Grow and manage TCL’s presence on TikTok, including TikTok Shop operations, livestreams, shoppable content, and innovative TikTok-specific campaigns.
- Community Engagement & Social Listening: Monitor and manage day-to-day interactions across social media channels, including comments, DMs, enquiries, and mentions. Foster and build community relationships by initiating conversations, moderating discussions, and gathering audience insights to inform strategy.
- Influencer Marketing: Manage influencer partnerships for collaborations and user-generated content. Provide actionable insights and recommendations for content and engagement optimisation.
- Agency Management: Oversee and collaborate with the local social media agency to ensure seamless execution of the social strategy and brand consistency across all content and campaigns.
- Cross-Functional Collaboration: Maintain close collaboration and regular alignment with the EUBG team and other internal teams (PR, marketing, design) to ensure integrated campaign execution.
- Wider Brand Marketing Campaigns Support: Support broader brand marketing initiatives including seasonal campaigns, product launches, event activations, and paid media campaigns. Ensure consistency in messaging and execution across all channels, enhancing TCL’s brand visibility and engagement.
Social Media Executive-UK&Ireland in Bristol employer: TCL Electronics Europe
TCL is an exceptional employer, recognised as one of Forbes 2022 World’s Best Employers, offering a vibrant work culture that fosters creativity and collaboration. With a commitment to employee growth, TCL provides opportunities for professional development within the dynamic tech industry, all while enjoying the benefits of a hybrid work model in the heart of Slough. Join us to be part of a global leader in consumer electronics, where your contributions will inspire greatness and drive brand innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive-UK&Ireland in Bristol
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns or content creations. This will give you an edge and demonstrate your creativity and expertise to potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like TCL, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow the latest social media trends and be ready to discuss how you can apply them to enhance TCL’s presence. Showing that you’re in the know can really impress during interviews.
We think you need these skills to ace Social Media Executive-UK&Ireland in Bristol
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Social Media Executive. Highlight your experience with platforms like Facebook, Instagram, and TikTok, and showcase any relevant campaigns you've worked on. We want to see how you can inspire greatness in our social media strategy!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about social media and how your skills align with TCL's mission. Don't forget to mention your understanding of local market nuances for the UK audience – we love that kind of insight!
Showcase Your Creativity:As a Social Media Executive, creativity is key! Include examples of content you've created or managed, especially if they drove engagement. Whether it's a TikTok video or an Instagram post, let us see your flair for engaging content that resonates with audiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there. Plus, it shows you're keen on joining our dynamic team at TCL!
How to prepare for a job interview at TCL Electronics Europe
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of Facebook, Instagram, and TikTok. TCL is looking for someone who can hit the ground running, so be ready to discuss how you would leverage these platforms to enhance their social media strategy.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Bring examples of engaging posts, campaigns, or any innovative ideas you've implemented. This will demonstrate your ability to create diverse content assets that resonate with local audiences.
✨Understand the Brand
Research TCL’s mission and values thoroughly. Be prepared to explain how you can align your social media strategies with their goal of 'Inspire Greatness'. Showing that you understand their brand will set you apart from other candidates.
✨Engagement is Key
Think about how you would foster community engagement on TCL’s social media channels. Prepare some ideas on how to initiate conversations and manage interactions effectively. This shows you’re proactive and ready to build relationships with their audience.
