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For Companies At a Glance
- Tasks: Engage online communities and present live tech demos to educate audiences.
- Company: Join TCL, a leading tech brand with a vibrant marketing team.
- Benefits: Hybrid work model, competitive salary, and comprehensive training provided.
- Why this job: Be the voice of tech innovation and connect with a passionate audience.
- Qualifications: 2-3 years in community engagement or live presenting; strong communication skills.
- Other info: Flexible hours for live streams and opportunities for creative content development.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Brand Engagement Specialist (Community & Live) – Slough, UK (Hybrid – office & remote)
We’re looking for a confident communicator and tech enthusiast to join TCL’s marketing team as a Brand Engagement Specialist, a role that blends online community engagement with live presenting. This position plays a key role in helping us educate and connect with our audience—both through digital forums and interactive live streams.
The ideal candidate will have excellent written and verbal communication skills, a natural curiosity about consumer tech, and the confidence to speak both behind the screen and in front of the camera. Product knowledge is central to this role, as you’ll be helping audiences understand TCL’s technology—whether that’s answering questions on Reddit or demonstrating features live on TikTok.
Don’t worry—we’ll provide full product training and live stream support. What matters most is your ability to clearly and enthusiastically communicate complex information in an engaging and trustworthy way.
Key Responsibilities
- Community Engagement & Opinion Monitoring
- Monitor platforms like Reddit and review sites to understand sentiment, correct misinformation, and join relevant conversations.
- Actively engage in community discussions to build trust and position TCL as a knowledgeable and approachable brand.
- Identify influential users, trends, and risks, and compile weekly sentiment insights for internal teams.
- Live Stream Presenting & Audience Education
- Act as a presenter on live commerce streams (TikTok), delivering engaging, informative product demos and interacting with viewers in real time.
- Explain complex features and technology in a clear, confident, and compelling way.
- Collaborate with marketing, agency, and customer service teams to prepare and support each stream.
- Help develop and grow our TikTok live strategy—including creator sourcing, affiliate marketing planning, and exploring new content ideas.
- Some live sessions may take place during non-standard hours (e.g. evenings or weekends), so flexibility is required.
What These Responsibilities Share
At the heart of both aspects of this role is product communication. Whether responding to a Reddit thread or presenting on a livestream, your mission is to help consumers understand our technology, answer their questions, and build brand credibility.
Ideal Candidate Profile
- Minimum 2–3 years’ experience in community engagement, social media, livestream presenting, or communications.
- Fluent in spoken and written English, with strong storytelling and people skills.
- Comfortable navigating online platforms like Reddit.
- Confident speaking on camera and presenting to a live audience.
- A natural interest in TVs, entertainment tech, and digital culture.
- Based in the UK or able to work closely with UK market teams.
- Open to flexible work hours to accommodate live stream schedules.
Seniorities & Employment
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing
- Industries: Computers and Electronics Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Retail Appliances, Electrical, and Electronic Equipment
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Brand Engagement Specialist (Community & Live) employer: TCL Electronics Europe
Contact Detail:
TCL Electronics Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Engagement Specialist (Community & Live)
✨Tip Number 1
Get your online presence sorted! Make sure your LinkedIn and other social media profiles reflect your passion for tech and community engagement. Share relevant content, engage with industry discussions, and show off your personality—this will help you stand out when we check you out!
✨Tip Number 2
Practice your live presentation skills! Whether it’s in front of friends or on a platform like TikTok, get comfortable speaking about tech topics. The more you practice, the more confident you'll be when it comes to engaging our audience during live streams.
✨Tip Number 3
Network like a pro! Join online communities related to consumer tech and engage in conversations. This not only helps you learn but also shows us that you're proactive and genuinely interested in building relationships within the industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team and ready to dive into the world of brand engagement.
We think you need these skills to ace Brand Engagement Specialist (Community & Live)
Some tips for your application 🫡
Show Your Passion for Tech: When you're writing your application, let your enthusiasm for consumer tech shine through! Share any personal experiences or projects that highlight your interest in technology, as this will resonate with us and show you’re a great fit for the role.
Tailor Your Communication Style: Make sure to adapt your writing style to match the tone of our brand. Use clear, engaging language that reflects your personality while also demonstrating your ability to communicate complex information simply—just like you would in a live stream!
Highlight Community Engagement Experience: Don’t forget to mention any previous experience you have in community engagement or social media. We want to see how you've built trust and interacted with audiences online, so share specific examples that showcase your skills!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the process. Plus, it shows you’re proactive!
How to prepare for a job interview at TCL Electronics Europe
✨Know Your Tech
Make sure you brush up on TCL's products and the latest trends in consumer tech. Being able to discuss features confidently will show your enthusiasm and expertise, which is crucial for this role.
✨Engage with the Community
Before your interview, spend some time on platforms like Reddit. Familiarise yourself with current discussions about TCL and think about how you would engage with users. This will demonstrate your proactive approach to community engagement.
✨Practice Your Presentation Skills
Since you'll be presenting live, practice speaking clearly and engagingly. Record yourself or present to friends to get comfortable in front of the camera. This will help you convey complex information in a compelling way during the interview.
✨Show Your Flexibility
Be prepared to discuss your availability for non-standard hours. Highlight any previous experience you have with flexible working hours, especially if it involved live streaming or community engagement, to show you're ready for the demands of the role.
