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- Tasks: Lead content strategy and production to drive thought leadership and revenue.
- Company: Join Smartly, a leader in AI-powered advertising technology transforming brand experiences.
- Benefits: Work in a diverse team with opportunities for growth and collaboration across global offices.
- Why this job: Be part of a dynamic team shaping impactful content for top brands in a fast-paced environment.
- Qualifications: 5-8 years in content marketing, strong writing skills, and B2B experience preferred.
- Other info: Opportunity to leverage AI tools and collaborate with industry experts.
The predicted salary is between 43200 - 72000 £ per year.
Smartly has an exciting opportunity for a Senior Content Marketing Manager to join our global marketing team to help us design and execute a vision for superior content that delivers on thought leadership, and drives action to influence revenue.
The Senior Content Marketing Manager will be responsible for crafting Smartly’s content strategy, activation, and production. You will also help enable Marketing’s impact on the business by monitoring content metrics and with the interest of maintaining best practices. You’ll be designing and executing on the content strategy to get in front of our target audience – enterprise B2C marketers and their agencies. This role will be based in one of our Smartly offices and report to the VP of Growth Marketing.
As the Senior Content Marketing Manager at Smartly, you will …
- Develop and execute the content strategy that supports business goals and meet business objectives
- Design a multi-level content strategy covering 101, 201, and 301 level content, that is also designed to align with different personas and buying stages
- Own Smartly’s editorial guidelines and content calendar – align content with key marketing dates, and ensure the delivery of content meets those dates
- Be a key member of the Growth Marketing team, supporting ABM campaigns and lead nurturing programs to bring leads from interested to engage
- Collaborate with Sales, Customer teams, Partnerships, Product Marketing, Growth Marketing and Customer Marketing to produce content
- Partner with key subject matter experts across the company, develop compelling content that drives results
- Design and own how Smartlies, and external thought leaders, can contribute to our blog and gated content
- Take full ownership of content – write, edit, and deliver compelling copy
- Lead all aspects of and manage content projects, reviewing and approving content built within the company and by freelance contributors
- Write and optimize short form writing – such as for email or landing pages – that drive an action
- Leverage AI tools to produce high quality content, at scale
- Enable Sales and CS teams with content to leverage with their own contacts
- Analyze and optimize content by owning all content KPIs, making adjustment based on data and providing performance reports on a monthly and quarterly basis
We’re definitely looking for you, if you have …
- 5 – 8 years proven content marketing experience developing compelling content both as an editor and a hands-on writer with a preference for prior B2B marketing experience
- At least 1 year of reporting on content performance
- Adtech, martech or digital marketing experience is a plus
- Experience with SEO and A/B testing
- Excellent written and verbal communication skills
- The ability to receive and give constructive feedback
- The desire to learn and grow, and thrive in a fast-paced environment
- A solid understanding of the importance of brand voice and an eye for high-quality content
- Cross-functional approach and experience in working with diverse teams and roles
- Ability to work both collaboratively and independently to meet deadlines
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
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Senior Content Marketing Manager London employer: Tbwa Chiat/Day Inc
Contact Detail:
Tbwa Chiat/Day Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Marketing Manager London
✨Tip Number 1
Familiarize yourself with Smartly's content style and voice. Dive into their existing content to understand what resonates with their audience, especially B2C marketers and agencies. This will help you tailor your approach and demonstrate your alignment with their brand.
✨Tip Number 2
Showcase your experience with data-driven content strategies. Be prepared to discuss how you've previously analyzed content performance metrics and adjusted strategies accordingly. Highlighting your analytical skills will be crucial in this role.
✨Tip Number 3
Emphasize your collaborative skills. Since the role involves working closely with various teams like Sales and Customer Marketing, share examples of successful cross-functional projects you've led or contributed to in the past.
✨Tip Number 4
Stay updated on the latest trends in adtech and martech. Being knowledgeable about industry developments will not only enhance your content but also position you as a thought leader, which is essential for this role at Smartly.
We think you need these skills to ace Senior Content Marketing Manager London
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Senior Content Marketing Manager position at Smartly. Tailor your application to highlight relevant experiences that align with their content strategy and marketing goals.
Showcase Your Experience: In your CV and cover letter, emphasize your 5-8 years of content marketing experience. Provide specific examples of how you've developed compelling content, managed editorial guidelines, and collaborated with cross-functional teams in previous roles.
Highlight Metrics and Results: Smartly values data-driven decision-making. Include metrics from your past work that demonstrate your ability to analyze content performance and optimize strategies based on KPIs. This will show your analytical skills and impact on business outcomes.
Craft a Compelling Cover Letter: Use your cover letter to convey your passion for content marketing and your understanding of Smartly's mission. Discuss how your skills in SEO, A/B testing, and collaboration can contribute to their growth marketing efforts and overall success.
How to prepare for a job interview at Tbwa Chiat/Day Inc
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content strategies. Highlight specific examples where your content has driven engagement or influenced revenue, as this aligns with the role's focus on business objectives.
✨Demonstrate Collaboration Experience
Since this role requires working closely with various teams, share examples of how you've successfully collaborated with sales, product marketing, or customer teams in the past. Emphasize your ability to work cross-functionally and how it contributed to successful content outcomes.
✨Prepare for Metrics Discussion
As monitoring content metrics is crucial, be ready to talk about your experience with analyzing content performance. Discuss specific KPIs you've tracked and how you've used data to optimize content strategies in your previous roles.
✨Emphasize Your Writing and Editing Skills
Since the role involves writing and editing compelling content, bring samples of your work that showcase your writing style and ability to create engaging copy. Be prepared to discuss your editorial process and how you ensure high-quality content.
