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For Companies At a Glance
- Tasks: Lead and optimise media campaigns across various platforms to drive client success.
- Company: Join tbk, a dynamic agency redefining marketing with innovative strategies and a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid work model, skill development budgets, and a pet-friendly office.
- Why this job: Make a direct impact on client growth while working in a supportive, fun environment that values creativity.
- Qualifications: 4+ years in paid media, strong analytical skills, and proficiency in key advertising platforms required.
- Other info: Opportunity for career growth and mentorship in a forward-thinking agency.
The predicted salary is between 60000 - 80000 £ per year.
The Basics
- Company HQ: London, ON
- Salary: $75,000 – $95,000 annually (depending on experience)
- Work Location: Hybrid – remote + 2-days/week in office (London, ON)
- Start Date: As soon as possible
- Type of Work/Status: Full-time, permanent
- Reports to: Vice President, Digital Strategy
A Personal Message from Melissa McInerney, CEO
Hi, I’m Melissa McInerney. Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches, I set out to break the rules: we deliver performance-first campaigns that prove themselves before we spend a dollar, and we empower our team as trusted experts with room to grow. Today, our clients are some of the most exciting brands in their industries, and this Paid Media Strategist role is key to keeping them at the very top.
About the Role
As tbk’s Paid Media Strategist, you’ll be the strategist and operator behind our clients’ acquisition engines. On any given day, you’ll:
- Lead end-to-end media campaigns across Google Ads, Meta, LinkedIn, YouTube, Performance Max, and emerging channels
- Optimize bids, creative assets, and targeting to hit CPA, ROAS, and volume goals
- Architect repeatable campaign frameworks and automate reporting processes
- Partner with copywriters, designers, and developers to ensure landing pages and ad creative align for maximum impact
- Serve as the primary media contact for clients—sharing insights, building trust, and translating data into clear recommendations
- Evolve our internal media playbook, tooling integrations (GTM, server-side tracking), and dashboard standards
- Research and pilot new platforms, ad formats, and AI-powered optimization tactics
- Lay the groundwork to grow and mentor a future paid-media team
Why You’ll Love It
- Direct Impact: Media is core to tbk’s value. Your work will directly drive client KPIs and bottom-line revenue.
- End-to-End Ownership: From strategy to reporting, you’ll own the full lifecycle—no siloed handoffs.
- Collaborative Culture: Work side-by-side with strategists, creatives, developers, and analysts who push each other to level up.
- Room to Grow: This role is built to evolve.
- Learning Environment: We invest in your growth through skill-up budgets, conferences, and peer mentorship.
What Makes You Exceptional
- Platform Pro: You’ve spent 4+ years managing media budgets across Google, Meta, LinkedIn, TikTok, Programmatic and other core channels—and can point to the ROAS, CPA, and growth metrics you’ve driven.
- Systems Thinker: You don’t just optimize—you build processes and frameworks that scale and can be handed off to others.
- Data-Driven Storyteller: You turn raw campaign data into smart narratives and clear next steps for clients and teammates.
- Client-First Mindset: You build trust through transparent reporting, strategic recommendations, and proactive communication.
- Future-Oriented: You stay on top of AI, automation, attribution, and emerging acquisition channels—and aren’t afraid to experiment.
What We’ll Give You
- Competitive Compensation & Benefits: Above-market base salary + performance bonus program
- Growth & Leadership: Defined career path, quarterly 1:1s, and cross-training in CRO, analytics, and creative testing
- Flexibility: Hybrid work model with remote days balanced by in-office collaboration
- Culture & Perks: Pet-friendly office, team socials, and an environment that values transparency, healthy competition, and having fun along the way
What We Need From You
- Hands-On Expertise: 4+ years running paid media campaigns in an agency
- Technical Fluency: GA4, Google Tag Manager, server-side tracking, attribution modelling
- Reporting Savvy: Experience building dashboards and reports in Looker Studio, Databox, or similar BI tools
- Platform Mastery: Advanced skills in Google Ads, Meta Ads, LinkedIn Ads, YouTube, Performance Max, etc.
- Analytical Rigor: Comfort with A/B testing, conversion attribution, and budget pacing models
- Collaborative Communication: Able to brief copy/design teams, explain technical tracking to stakeholders, and present strategic insights with confidence
Skills & Experience Required
- Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or equivalent work experience.
- 4+ years of experience working in Paid Media
- 2+ years in an agency environment
- Active Certifications or relevant training and experience in Google Ads, Meta Ads, Bing Ads, TikTok Ads, Pinterest Ads, GA4, Google Search Console, Google Tag Manager, Looker Studio, Google Cloud Console (Big Query), Google Apps Scripts
- Strong working knowledge of HTML, basic JavaScript, Python
- Proficiency gathering marketing insights for analysis and reporting in platforms such as Hubspot Marketing Hub, Salesforce Marketing Cloud / Pardot, Meta for Business (Facebook Business Manager), Linkedin Insights and Mailchimp
- Advanced Excel (pivot tables, VLOOKUP, macros) or Google Sheets skills for data analysis and dashboarding.
- Familiarity with content management systems (WordPress, Webflow, SquareSpace, Shopify) and best practices in analytics setup
- Proven ability to manage multiple clients simultaneously, balancing tactical deliverables and strategic roadmaps.
- Experience with dashboarding and building reports.
- Experience leveraging AI to support your analysis and reporting activities
- You are a data storyteller and a strong presenter.
How to Apply
To apply, please submit:
- Your resume with a paid-focused portfolio or case studies that demonstrate measurable results
- A one-page cover letter (PDF) that outlines your proudest digital marketing achievement, the tools you used, and the specific impact you delivered.
About tbk
tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow. Realize your potential with a rewarding career at tbk.
Our Hiring Process
As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. Equal Opportunities: tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status. tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.
Paid Media Strategist employer: tbk Creative
Contact Detail:
tbk Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads and Meta. Being able to discuss recent changes or features during your interview will show that you're proactive and knowledgeable.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive campaign success. Be ready to explain your thought process behind optimising bids and targeting strategies.
✨Tip Number 3
Network with current or former employees of tbk to gain insights into their culture and expectations. This can help you tailor your approach and demonstrate a genuine interest in the company during your interview.
✨Tip Number 4
Brush up on your presentation skills, as you'll need to communicate complex data and strategies clearly. Practising how to present your past achievements and results will help you stand out as a confident candidate.
We think you need these skills to ace Paid Media Strategist
Some tips for your application 🫡
Tailor Your Resume: Make sure your resume highlights your experience in managing paid media campaigns, especially across platforms like Google Ads, Meta, and LinkedIn. Use metrics to showcase your achievements, such as ROAS and CPA.
Craft a Compelling Cover Letter: Your cover letter should focus on your proudest digital marketing achievement. Clearly outline the tools you used and the specific impact you delivered. This is your chance to tell a story that demonstrates your expertise.
Showcase Your Portfolio: Include a paid-focused portfolio or case studies with measurable results in your application. Highlight campaigns you've led, optimisations you've made, and the outcomes achieved to demonstrate your capabilities.
Highlight Relevant Skills: In your application, emphasise your technical fluency with tools like GA4, Google Tag Manager, and your analytical skills. Mention your experience with dashboarding and reporting tools to show you're data-driven and results-oriented.
How to prepare for a job interview at tbk Creative
✨Showcase Your Platform Mastery
Be prepared to discuss your experience with Google Ads, Meta Ads, LinkedIn Ads, and other platforms. Highlight specific campaigns you've managed, focusing on the metrics you achieved like ROAS and CPA.
✨Demonstrate Your Data-Driven Approach
Prepare to explain how you turn raw data into actionable insights. Bring examples of reports or dashboards you've created that illustrate your analytical skills and storytelling ability.
✨Emphasise Collaboration Skills
Since this role involves working closely with copywriters, designers, and developers, be ready to share examples of how you've successfully collaborated in past projects. Highlight your communication style and how you build trust with team members.
✨Stay Ahead of Trends
Research the latest trends in paid media, AI, and automation. Be ready to discuss how you’ve experimented with new platforms or ad formats, and how you plan to stay ahead in this rapidly evolving field.
