At a Glance
- Tasks: Drive profitable growth through paid marketing channels and manage agency relationships.
- Company: Join TBCo, a B Corp certified lifestyle brand making an impact.
- Benefits: Enjoy 30 days annual leave, flexible working, and generous employee discounts.
- Other info: Work in a dynamic environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team driving growth for a brand that values responsibility and design.
- Qualifications: Experience in performance marketing with strong analytical skills and hands-on campaign management.
The predicted salary is between 40000 - 50000 £ per year.
At TBCo, we create easy-to-style statement pieces designed to make an impact. As a B Corp certified brand, we believe in responsible retail, high-quality natural materials, and products that empower self-expression in both outfit and home.
We're looking for a data-driven and commercially minded Performance Marketing Manager to join our growing Growth Team. Reporting to our Head of Growth, you'll play a key role in scaling TBCo's paid acquisition and driving profitable, efficient growth across every market we operate in. You'll be the internal owner of our paid media strategy — managing our external paid social and paid search agency to deliver against commercial goals, while staying close enough to the platforms to build and optimise campaigns yourself when it matters.
The Role
As Performance Marketing Manager, you will be responsible for driving efficient, profitable growth through TBCo's paid marketing channels, working through and alongside our paid social and paid search agency. Your work will include:
- Managing TBCo's paid social and paid search agency relationship — setting strategy, briefing priorities and holding the agency accountable for performance across Meta, Google Search and Google Shopping in the UK, US and EU markets.
- Being hands-on and comfortable building, launching and editing campaigns and ad sets directly in-platform (Meta Ads Manager, Google Ads) — not solely reliant on the agency for execution.
- Experience across Pinterest and TikTok with the ability to run these channels in-house.
- Setting and reporting against key performance targets, including ROAS, CAC, CPA and blended marketing efficiency ratio, and holding the agency to these targets.
- Building and maintaining account-level and campaign-level reporting to track performance across agency and in-house activity, spot trends and flag opportunities or risks.
- Developing and running structured creative testing programmes in partnership with our in-house Brand and Design teams, briefing in new assets and reviewing results.
- Identifying and correcting concentration risk, creative fatigue and audience saturation across campaigns, challenging the agency where performance slips.
- Managing budget allocation and pacing across channels, markets and agency spend to maximise return on media investment.
- Exploring and utilising AI tools to support media planning, reporting, creative iteration and workflow efficiency.
- Partnering with the CRM, Ecommerce and Retail teams to align agency and in-house paid media activity with promotional calendar, product launches and stock availability.
- Staying ahead of platform updates, industry trends and emerging channels, and pushing the agency to keep TBCo's media strategy competitive.
Who You Are
You are analytical, commercially sharp and proactive, with a strong understanding of performance marketing, ecommerce and paid media platforms. You're equally comfortable managing an agency relationship strategically and rolling up your sleeves to work hands-on in-platform.
You will have:
- Proven experience in a performance marketing or paid media role, ideally within fashion, lifestyle, interiors or ecommerce — including experience managing or working closely with an external media agency.
- A strong track record of managing paid social and/or paid search budgets (whether in-house, agency-led, or a mix of both) and delivering against efficiency targets.
- Hands-on confidence in Meta Ads Manager, Google Ads and Google Shopping — able to build and adjust campaigns yourself, not just review agency output; experience with TikTok or Pinterest ads a plus.
- The confidence to hold an agency accountable — asking the right questions, spotting when something isn't working, and stepping in to fix or rebuild campaigns when needed.
- Confidence working with data and reporting tools to draw insight and inform decisions (Excel/Sheets essential; experience with platforms like Sweet Analytics, Triple Whale or similar a plus).
- Experience briefing and collaborating with design/creative teams to develop high-performing ad assets.
- Excellent attention to detail and ability to manage multiple campaigns and an agency relationship across markets in a fast-paced environment.
- An interest in emerging tools and technologies, with a willingness to experiment with AI to enhance performance and efficiency.
Why Join TBCo?
TBCo is a fast-growing, B Corp certified, design-led lifestyle brand known for creating colourful, impactful products that bring joy and confidence. Our products are stocked in leading retailers including Selfridges, Anthropologie and Nordstrom, and we're on an exciting journey of growth across the UK, US and beyond.
At TBCo we have built a strong culture around our values, which are: We are Responsible, We are Impactful, We Grow Together, and We are Design Leaders. We are looking for someone who embraces these values and is ready to join our creative and dynamic team to support our global growth and expansion.
If you're passionate about performance marketing, data-led decision making and driving growth for a brand that makes an impact, we'd love to hear from you.
Benefits
- 30 days annual leave per year.
- An impact day-off to give back to the community per year.
- Never work your birthday.
- Generous employee discount.
- Generous maternity and paternity benefits.
- Company pension contributions.
- Flexible working between 8am–6pm.
Details
Location: Edinburgh (Hybrid, 3 days per week in our studio). Hours: 37.5 hours per week. Salary: Negotiable depending on experience.
Performance Marketing Manager in Edinburgh employer: tbco
At TBCo, we pride ourselves on being a B Corp certified employer that champions responsible retail and employee well-being. Our vibrant work culture fosters creativity and collaboration, offering ample opportunities for professional growth while making a positive impact in the community. With generous benefits like 30 days of annual leave, flexible working arrangements, and a commitment to employee development, TBCo is an exceptional place for passionate individuals looking to thrive in the performance marketing space.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for tbco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like tbco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with tbco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at tbco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit tbco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of tbco:Show us that you’ve done your homework! In your application, briefly mention what you admire about tbco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at tbco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at tbco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At tbco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
