Marketing Manager - Winchester, SO21 1WP

Marketing Manager - Winchester, SO21 1WP

Winchester Full-Time 28800 - 43200 £ / year (est.) No working from home possible
Taylor Wimpey

At a Glance

  • Tasks: Lead digital marketing strategies and support the sales team in achieving business goals.
  • Company: Taylor Wimpey builds homes and futures, fostering a positive impact on communities.
  • Benefits: Enjoy retail discounts, private healthcare, and flexible benefits tailored to your needs.
  • Other info: Proud Disability Confident Employer, committed to inclusivity and diversity.
  • Why this job: Join a supportive culture that values your ideas and offers growth opportunities.
  • Qualifications: Experience in marketing within residential property and strong communication skills required.

The predicted salary is between 28800 - 43200 £ per year.

Job Description

Marketing Manager - Winchester, SO21 1WPMake a Home at Taylor WimpeyAt Taylor Wimpey, we don’t just build houses; we build futures. Not just for the people who live in our homes, but for our own people too. When we bring our collective skills together, we make amazing things happen - for ourselves, for each other and for our customers.

There are incredible opportunities on your doorstep, and we want you to discover them all. With 22 regional offices across the UK and operations in Spain, we bring our vision to life locally. Here, you’ll be given the tools to develop your skills and the freedom to explore new avenues. Share your ideas, experience a no-blame culture, and shape your work around your life.Every single one of us plays a vital role in bringing to life incredible places and spaces, where anyone can thrive.

We believe in making a positive difference to our planet, as well as to people. Home to work that matters, and you can be a part of it. Job SummaryTo manage the effective delivery of all aspects of digital marketing for your Business Unit's developments to UK and overseas markets, provide marketing support to the Sales & Marketing Director and regional sales team, and manage the marketing agencies’ activity at a regional level, with the Senior Marketing Manager. As a key member of the marketing team you will support the business unit on all marketing, communications and brand related matters, ensuring that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications. Work alongside the Sales & Marketing Director and Senior Marketing Manager to develop strategies to deliver business results while developing the Taylor Wimpey brand positioning within the marketplace. As brand ambassador, take ownership of brand delivery and communication, both internal and external, in conjunction with the Senior Marketing Manager. Primary ResponsibilitiesCreate and implement digital marketing strategies for each development, in line with business targets. Work closely with the Sales & Marketing Director, Senior Marketing Manager and Sales Managers to implement overall sales and marketing strategies across all developments.  Manage the relationship with our digital marketing agency, measuring and reporting results.  Work closely with external design agency to develop marketing literature and campaigns for UK and overseas launches. Manage and improve lead generation campaigns, measuring results. Take ownership and manage the TW website pages, ensuring content is always up to date. Manage the online property portals at a BU level.  Manage Dynamics CRM system, monitoring and reporting on key data. Manage email marketing creation and strategy. Attend weekly project and sales meetings in line with business timetables. Help manage design process of all marketing collateral including social media adverts, CGI’s and digital brochures. Help design and create outward facing digital correspondence from customer relations team and business newsletters. Input into the planning and organising of sales events and exhibitions both in UK & Overseas. Raise purchaser orders and help manage the invoicing process for marketing related activities.  Attend site visits across the region to ensure a quality customer journey. Support the day-to-day activities and proactively help manage performance of the marketing team alongside the Senior Marketing Manager.  Experience, Qualifications, Technical RequirementsRelevant experience in similar marketing role within the residential property market Experience of developing, maintaining and delivering on marketing strategies to meet company objectives Strategic and analytical thinker Proven interpersonal / motivational skills Energetic with positive attitude Good verbal and written communication skills Creative ability The ability to delegate and motivate others Marketing qualification (CIM) What we offer at Taylor WimpeyAt Taylor Wimpey, we are committed to enabling you to make a home with us. Our work is not just about building homes; it's about doing work that matters, making a positive impact on the lives of our customers and the communities we serve. We enjoy many benefits as standard, including excellent retail discounts, company funded life insurance and private healthcare, and access to a quality pension scheme with company contributions.

 We also offer our discounted house purchase scheme, car leasing scheme and share plans, as well as the opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover.  Our total reward offer works perfectly with our culture, we are a welcoming community where everyone can feel at home.   We create a home to your future by providing opportunities for growth and development. We offer industry leading professional training and development, which supports you to unlock your potential and fulfil your career and personal goals in a variety of opportunities and environments.

We look to develop our people in the skills and areas they are most interested in, leveraging your qualities and appreciating your unique competencies, skills and expertise that, when we come together, make this a great place to work. If you want to do work that matters and build a career that lasts, make a home at Taylor Wimpey. Inclusivity StatementAs a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role.

Join us in building a truly diverse and empowered team. Internal Applicants:Please inform your line manager if you wish to apply for this role.

Marketing Manager - Winchester, SO21 1WP employer: Taylor Wimpey

At Taylor Wimpey, we pride ourselves on being more than just a homebuilder; we are a community that fosters growth and innovation. Located in Winchester, our vibrant work culture encourages collaboration and creativity, offering exceptional benefits such as private healthcare, life insurance, and a tailored rewards package. With a strong commitment to employee development and inclusivity, we empower our team members to thrive both personally and professionally, making it an ideal place for those seeking meaningful and rewarding careers.

Taylor Wimpey

Contact Details:

Taylor Wimpey Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Manager - Winchester, SO21 1WP

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Taylor Wimpey and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Taylor Wimpey are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Taylor Wimpey on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Taylor Wimpey. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Marketing Manager - Winchester, SO21 1WP

Digital Marketing Strategy Development
Brand Management
Interpersonal Skills
Analytical Thinking
Project Management
Content Management Systems (CMS)
Email Marketing Strategy

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Taylor Wimpey. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Taylor Wimpey:Show us that you’ve done your homework! In your application, briefly mention what you admire about Taylor Wimpey’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Taylor Wimpey

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Taylor Wimpey will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Taylor Wimpey, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.