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- Tasks: Join our dynamic team as a Marketing Executive, driving regional marketing strategies and campaigns.
- Company: Taylor Wimpey is a leading UK residential developer focused on sustainability and community impact.
- Benefits: Enjoy perks like house purchase discounts, health cover, flexible benefits, and career development opportunities.
- Why this job: Be part of a vibrant culture that values diversity and fosters professional growth in marketing.
- Qualifications: A degree in Marketing or CIM qualification is preferred; strong project management skills are essential.
- Other info: We promote an inclusive workplace and support applicants needing adjustments during the application process.
The predicted salary is between 28800 - 43200 £ per year.
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Regional Offices and Sales & Marketing Department
Regional offices at Taylor Wimpey have a Sales and Marketing department headed by a Regional Sales and Marketing Director. They coordinate and oversee the marketing and sales of individual sites within their region, including site-based sales advisors and negotiators.
Position Overview
The Taylor Wimpey Sales and Marketing Team is seeking a self-confident, resilient, and energetic Marketing Executive to support the delivery of the regional marketing strategy. The strategy aims to build a strong prospect database for current and future developments and to enhance the Taylor Wimpey brand in local communities and on a national level.
Key Responsibilities
- Coordinate the production, accuracy, and content of all marketing communications, including integrated campaigns via creative agencies, media, and PR agencies.
- Maintain a rolling three-month plan identifying marketing campaigns for all developments.
- Regularly update the content of the business unit’s pages on the Taylor Wimpey website, ensuring information and availability are accurate.
- Deliver a consistent Taylor Wimpey brand experience across all channels, following templated creative guidance and best practices.
- Act as Social Media Lead for the Business Unit, coordinating with Central social media managers to respond to queries as per Taylor Wimpey Social Media Guidelines.
- Implement the Taylor Wimpey Development Communication Plan throughout the lifecycle of all developments.
- Review the effectiveness and ROI of campaigns using standard reports and online analytics, applying insights to future campaigns.
- Contribute to monthly meetings with external agencies, focusing on site reports and agenda items.
- Monitor the annual marketing budget for the business unit.
- Ensure compliance with company policies and procedures.
- Perform additional tasks as reasonably required.
Qualifications and Skills
- Degree in Marketing or recent CIM qualification (advantageous).
- Strong project management and organizational skills.
- Proficiency in spreadsheets for data analysis and trend spotting.
- Understanding of customer segmentation.
- Knowledge of Facebook and Google marketing products.
- Interest in current marketing trends.
Equality and Diversity
We foster a culture of inclusion and value diversity, which enhances our workplace and outcomes. We are committed to fair treatment of all applicants and employees. If you require reasonable adjustments during the application process, please contact us.
What We Offer
Taylor Wimpey is a FTSE 100 company and one of the UK\’s largest residential developers, focusing on sustainability. We offer competitive benefits including a house purchase discount scheme, pension, health cover, share schemes, flexible benefits, and more. We invest in professional development to support career growth and foster a diverse, high-performing team committed to customer-centric leadership.
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Marketing Executive employer: Taylor Wimpey
Contact Detail:
Taylor Wimpey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Familiarise yourself with Taylor Wimpey's brand and values. Understanding their approach to sustainability and community engagement will help you align your responses during interviews, showcasing how you can contribute to their marketing strategy.
✨Tip Number 2
Stay updated on the latest marketing trends, especially in digital marketing and social media. Being able to discuss current trends and how they can be applied to Taylor Wimpey's campaigns will demonstrate your proactive attitude and industry knowledge.
✨Tip Number 3
Network with professionals in the real estate and marketing sectors. Attend industry events or webinars where you can meet people who work at Taylor Wimpey or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your project management skills and how you've successfully coordinated marketing campaigns in the past. Be ready to share specific examples that highlight your organisational abilities and how you measure campaign effectiveness.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, project management, and social media. Use keywords from the job description to demonstrate that you meet the qualifications and skills required for the Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Taylor Wimpey's brand values. Mention specific examples of how you've successfully managed marketing campaigns or projects in the past.
Showcase Your Skills: In your application, emphasise your proficiency in data analysis and familiarity with marketing tools like Facebook and Google products. Provide examples of how you've used these skills to achieve results in previous roles.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a Marketing Executive.
How to prepare for a job interview at Taylor Wimpey
✨Know Your Marketing Fundamentals
Brush up on your marketing principles, especially those related to digital marketing and social media. Be prepared to discuss how you would apply these concepts to enhance the Taylor Wimpey brand and engage with local communities.
✨Showcase Your Project Management Skills
Since the role requires strong project management abilities, come equipped with examples of past projects you've managed. Highlight how you coordinated tasks, met deadlines, and ensured successful outcomes.
✨Familiarise Yourself with Taylor Wimpey's Brand
Research Taylor Wimpey's brand values, recent campaigns, and community initiatives. This will help you demonstrate your understanding of their marketing strategy and how you can contribute to it.
✨Prepare for Data-Driven Discussions
As the role involves analysing campaign effectiveness, be ready to discuss your experience with data analysis tools and how you've used insights to improve marketing strategies in the past.
