Marketing Executive

Marketing Executive

Cardiff Full-Time 28800 - 43200 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Join our dynamic team as a Marketing Executive, driving regional marketing strategies and campaigns.
  • Company: Taylor Wimpey is a leading UK residential developer focused on sustainability and community impact.
  • Benefits: Enjoy perks like house purchase discounts, health cover, flexible benefits, and career development opportunities.
  • Why this job: Be part of a vibrant culture that values diversity and fosters professional growth in marketing.
  • Qualifications: A degree in Marketing or CIM qualification is preferred; strong project management skills are essential.
  • Other info: We promote an inclusive workplace and support applicants needing adjustments during the application process.

The predicted salary is between 28800 - 43200 Β£ per year.

Regional offices at Taylor Wimpey have a Sales and Marketing department with a Regional Sales and Marketing Director. They co-ordinate and oversee the marketing and sales of individual sites within their region, including their site-based sales advisors and negotiators.

The Taylor Wimpey Sales and Marketing Team are looking for a self-confident, resilient and energetic Marketing Executive who will support the delivery of the marketing strategy for the regional office. The strategy should deliver a strong prospect database for current and future developments, and one which strengthens the Taylor Wimpey brand in local communities and on a national scale.

To support the effective delivery of marketing strategy for the business unit that delivers a strong prospect database for current and future developments, and strengthens the Taylor Wimpey brand in local communities and nationally.

What you will do:

  • Coordinate the production, accuracy and content of all marketing communications including integrated campaigns via roster creative, media and PR agencies;
  • Maintain the standard rolling three-month plan identifying marketing campaigns for all developments.
  • Regularly update the content of the business unit’s pages, both at Sales and Land phase on the Taylor Wimpey website, ensuring information and availability is accurate;
  • Deliver a consistent Taylor Wimpey brand experience across all channels, using templated creative guidance and best practice guidance.
  • Act as Social Media Lead for the Business Unit, coordinating with Central social media managers to answer queries as set out in the Taylor Wimpey Social Media Guidelines.
  • Ensure the effective implementation of the Taylor Wimpey Development Communication Plan throughout the lifecycle of all developments;
  • Review effectiveness and ROI of campaigns using standard monthly reports and online analytic tools. Use this knowledge for future marketing campaigns.
  • Input into monthly meetings with external agencies using the approved agenda and focus site reports.
  • Monitor the annual marketing budget for the business unit;
  • Complying with and uphold company policies and procedures.
  • Undertaking any additional tasks as may reasonably be required from time to time.
  • What you will have:

  • Previous experience in a similar role.
  • Degree in Marketing would be an advantage or a recent CIM qualification.
  • Strong project management/organisational skills.
  • Ability to use spreadsheets to analyse data and spot trends.
  • Good copywriting skills.
  • Understanding of customer segmentation.
  • Understanding of Facebook and Google marketing products.
  • A keen interest in following marketing trends.
  • Individuals seeking employments at Taylor Wimpey should know that we foster a culture of inclusion and value diversity positively which creates a better workplace and delivers stronger outcomes. We commit to treating all our job applicants and employees fairly and with respect, irrespective of background, disability or any other protected characteristic. If you require any assistance with regards to reasonable adjustments during the application process, please do not hesitate to contact us.

    What we will offer you:

    Taylor Wimpey is a FTSE 100 business and one of the largest residential developers in the UK, building new homes and communities across England, Scotland and Wales. We are passionate about building new homes and communities with a focus on sustainability.

    Our people are important to us and we want to make sure that we reward and recognise all the great work that they do. Our employees enjoy many standard benefits including access to the Taylor Wimpey House purchase discount scheme, pension (including company contributions), quality health cover, share save schemes as well as many flexible benefits such as buying additional holiday days, retails discounts, free Bupa health assessments and so much more. Our benefits work perfectly with our culture where you feel valued as a member of a successful team.

    We offer industry leading subsidised professional training and development, which support our employees to excel and fulfil their career and personal goals in a variety of opportunities and environments. This in turn drives a strong succession of high performing customer centric leaders, really putting customers at the heart of everything we do. We embrace diversity and look to develop our people in the skills and areas they are most interested in, leveraging the qualities and appreciate the unique competencies, skills and experiences that each person brings to the company.

    Marketing Executive employer: Taylor Wimpey

    Taylor Wimpey is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As a leading FTSE 100 residential developer, we provide our Marketing Executives with competitive benefits, including a house purchase discount scheme and extensive professional development opportunities, all while fostering a culture of inclusion and diversity. Join us in making a meaningful impact in local communities and enhancing our brand on a national level.
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    Contact Detail:

    Taylor Wimpey Recruiting Team

    StudySmarter Expert Advice 🀫

    We think this is how you could land Marketing Executive

    ✨Tip Number 1

    Familiarise yourself with Taylor Wimpey's brand and values. Understanding their approach to sustainability and community engagement will help you align your responses during interviews, showcasing how you can contribute to their marketing strategy.

    ✨Tip Number 2

    Stay updated on the latest marketing trends, especially in digital marketing and social media. Being able to discuss current trends and how they can be applied to Taylor Wimpey's campaigns will demonstrate your proactive attitude and industry knowledge.

    ✨Tip Number 3

    Network with professionals in the real estate and marketing sectors. Attend industry events or webinars where you can meet people who work at Taylor Wimpey or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.

    ✨Tip Number 4

    Prepare to discuss your project management skills and how you've successfully coordinated marketing campaigns in the past. Be ready to share specific examples that highlight your organisational abilities and how you measure campaign effectiveness.

    We think you need these skills to ace Marketing Executive

    Project Management
    Organisational Skills
    Data Analysis
    Customer Segmentation
    Social Media Management
    Marketing Communications
    Campaign Management
    Content Creation
    Brand Management
    Analytical Skills
    Knowledge of Facebook and Google Marketing Products
    Understanding of Marketing Trends
    Budget Monitoring
    Collaboration with External Agencies

    Some tips for your application 🫑

    Tailor Your CV: Make sure your CV highlights relevant experience in marketing, project management, and social media. Use keywords from the job description to demonstrate that you meet the qualifications and skills required for the Marketing Executive role.

    Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Taylor Wimpey's brand values. Mention specific examples of how you've successfully managed marketing campaigns or projects in the past.

    Showcase Your Skills: In your application, emphasise your proficiency in data analysis and familiarity with marketing tools like Facebook and Google products. Provide examples of how you've used these skills to achieve results in previous roles.

    Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a Marketing Executive.

    How to prepare for a job interview at Taylor Wimpey

    ✨Know Your Marketing Fundamentals

    Brush up on your marketing principles, especially those related to digital marketing and social media. Be prepared to discuss how you would apply these concepts to enhance the Taylor Wimpey brand and engage with local communities.

    ✨Showcase Your Project Management Skills

    Since the role requires strong project management abilities, come equipped with examples of past projects you've managed. Highlight how you coordinated tasks, met deadlines, and ensured successful outcomes.

    ✨Familiarise Yourself with Taylor Wimpey's Brand

    Research Taylor Wimpey's brand values, recent campaigns, and community initiatives. This will help you demonstrate your understanding of their marketing strategy and how you can contribute to it.

    ✨Prepare for Data-Driven Discussions

    As the role involves analysing campaign effectiveness, be ready to discuss your experience with data analysis tools and how you've used insights to improve marketing strategies in the past.

    Marketing Executive
    Taylor Wimpey
    Location: Cardiff
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