At a Glance
- Tasks: Lead media effectiveness, optimise investments, and drive innovative marketing strategies.
- Company: Taylor Wimpey, a leading homebuilder committed to making a positive impact.
- Benefits: Great discounts, healthcare, pension scheme, and tailored benefits for your needs.
- Other info: Inclusive culture with opportunities for growth and development.
- Why this job: Join a dynamic team and shape the future of media in a meaningful way.
- Qualifications: Experience in media analytics, agency management, and a passion for innovation.
The predicted salary is between 40500 - 49500 £ per year.
At Taylor Wimpey, we don't just build houses; we build futures. Not just for the people who live in our homes, but for our own people too. When we bring our collective skills together, we make amazing things happen - for ourselves, for each other and for our customers. There are incredible opportunities on your doorstep, and we want you to discover them all. With 22 regional offices across the UK and operations in Spain, we bring our vision to life locally. Here, you'll be given the tools to develop your skills and the freedom to explore new avenues. Share your ideas, experience a no-blame culture, and shape your work around your life.
Every single one of us plays a vital role in bringing to life incredible places and spaces, where anyone can thrive. We believe in making a positive difference to our planet, as well as to people. Home to work that matters, and you can be a part of it.
Job Summary
The Media Manager is responsible for maximising the value of Taylor Wimpey's media investment through robust measurement, optimisation, and governance. The role will ensure investment decisions are driven by robust data analysis and has a key focus on delivering on key business outcomes. Working closely with our media agency and internal stakeholders, the role drives continuous improvement in media performance, identifies innovative channel opportunities, and champions the use of AI-enabled solutions to enhance planning, activation, measurement, and marketing effectiveness.
Primary Responsibilities
- Own and lead the media effectiveness programme, ensuring all media investment is measurable, accountable, efficient and aligned to business objectives.
- Manage media agency performance, establishing robust measurement frameworks, service standards, audit management, and continuous improvement plans. Review annual performance and agree bonus/malus structure vs agreed KPIs.
- Maintain a strong relationship with the property portals (Rightmove, Zoopla etc) ensuring best use of listings and product packages, oversee annual contract negotiations and make recommendations.
- Build relationships with media partners alongside our media agency – work with key partners such as Google and Meta to deliver strong annual plans, and make best use of partner data services.
- Manage and evolve our Marketing Mix Modelling (MMM) capability, translating insights into actionable decisions.
- Use the insight from MMM to facilitate improved media budget planning and channel strategy. Act as an escalation point to review BU performance and budget challenges.
- Drive media investment optimisation by identifying opportunities to improve efficiency, effectiveness, and return on marketing spend across all channels.
- Build strong relationships with Business Unit leadership teams, ensuring media investment strategies are clearly understood, supported and aligned to local commercial priorities and sales objectives.
- Work with our Digital Team to deliver an effective SEM strategy covering both paid and organic search.
- Evaluate and champion emerging media channels, technologies, and partnerships to maintain competitive advantage and future-proof media strategy.
- Develop and deliver ongoing training regarding media new channel innovation, strategy, targeting, channel mix and performance and effectiveness to BU's and the Centre of Expertise.
- Identify, test, and scale AI-enabled media opportunities that enhance planning, activation, measurement, automation, and decision-making.
- Deliver clear performance insights and recommendations to senior stakeholders, supporting evidence-based marketing and commercial decisions.
- Work closely with our creative teams to ensure we have a consistent approach to marketing, and that there is a clear set of guidelines for creative assets.
Experience, Qualifications, Technical Requirements
- Media Measurement & Analytics: Strong understanding of media effectiveness frameworks, Marketing Mix Modelling (MMM), attribution, incrementality testing, and translating complex data into actionable business recommendations.
- Agency & Stakeholder Management: Proven experience managing media agencies and influencing senior stakeholders, with strong governance, performance management, and communication skills.
- Innovation & Strategic Thinking: Demonstrates curiosity for emerging media trends, AI-enabled marketing opportunities, and new technologies, with the ability to identify, test, and scale innovations that drive competitive advantage.
What we offer at Taylor Wimpey
At Taylor Wimpey, we are committed to enabling you to make a home with us. Our work is not just about building homes; it's about doing work that matters, making a positive impact on the lives of our customers and the communities we serve.
We enjoy many benefits as standard, including excellent retail discounts, company funded life insurance and private healthcare, and access to a quality pension scheme with company contributions. We also offer our discounted house purchase scheme, car leasing scheme and share plans, as well as the opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover.
Our total reward offer works perfectly with our culture, we are a welcoming community where everyone can feel at home. We create a home to your future by providing opportunities for growth and development. We offer industry leading professional training and development, which supports you to unlock your potential and fulfil your career and personal goals in a variety of opportunities and environments.
We look to develop our people in the skills and areas they are most interested in, leveraging your qualities and appreciating your unique competencies, skills and expertise that, when we come together, make this a great place to work.
If you want to do work that matters and build a career that lasts, make a home at Taylor Wimpey.
Inclusivity Statement
As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.
Internal Applicants: Please inform your line manager if you wish to apply for this role.
Media Manager - Location anywhere in UK in High Wycombe employer: Taylor Wimpey
At Taylor Wimpey, we pride ourselves on being more than just a construction company; we are a community that values growth, inclusivity, and meaningful work. With a strong commitment to employee development, we offer industry-leading training, flexible benefits, and a supportive culture that encourages innovation and collaboration. Join us in creating homes and futures that matter, all while enjoying excellent perks and a positive work environment in your local area.
StudySmarter Expert Advice🤫
We think this is how you could land Media Manager - Location anywhere in UK in High Wycombe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Taylor Wimpey and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Taylor Wimpey are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Taylor Wimpey on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Taylor Wimpey. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Media Manager - Location anywhere in UK in High Wycombe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Taylor Wimpey. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Taylor Wimpey:Show us that you’ve done your homework! In your application, briefly mention what you admire about Taylor Wimpey’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Taylor Wimpey
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Taylor Wimpey will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Taylor Wimpey, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
