Marketing CRM Lead in High Wycombe

Make a Home at Taylor WimpeyAt Taylor Wimpey, we don't just build houses; we build futures. Home to work that matters, and you can be a part of it. Job SummarySets the strategic direction for marketing, insight, content, campaigns, customer communications, PR and social media. Develops and delivers industry leading content and campaign activity using a breadth of digital and social advertising channels that produces the required volume of high-quality enquiries and leads that convert to sale cost effectively. The Head of Marketing retains leadership accountability for national campaigns, content, CRM and prospect nurture, email marketing, PR, social media and Business Unit marketing support, working closely with the Brand Director to secure brand compliance across all customer touchpoints. The role ensures Business Units have access to appropriate campaigns, content, guidance, tools, training and agency support to respond to national and local market conditions. Manage and track the performance of Head Office advertising campaigns, manages the Group marketing budget and provides guidance to Business Units. Ensure that all advertising and marketing content is developed and delivered in accordance with the brand guidelines and governance framework owned by the Brand Director. Success requires a close working partnership with the Brand Director and visible matrix leadership across Head Office, regional and Business Unit teams: building alignment without direct authority, using insight, data and clear reporting to guide decisions, and communicating with impact to influence delivery across functions. Primary ResponsibilitiesMarketing Strategy, Insight and PerformanceLead the overall marketing strategy and provide clear strategic direction for Group and Business Unit marketing activity. Identify customer needs, competitive threats and market opportunities through customer insight, market research, industry intelligence and competitor analysis. Translate customer and market insight into clear priorities for national campaigns, content, customer communications and Business Unit marketing activity. Set the strategic direction for lead generation, ensuring that Taylor Wimpey, its developments and its homes are promoted through high-quality and engaging marketing. Review the effectiveness of marketing activity and use performance evidence to inform priorities, investment decisions and test-and-learn activity. Work with the wider Sales & Marketing team to connect creative, media, digital, CRM and customer-journey activity. Provide strategic marketing advice and practical support to Business Units responding to local market conditions, selling challenges and customer needs. Demonstrate matrix leadership across Sales, Digital, Customer Service, Communications, Design, Technical, Land and Planning, regional and Business Unit teams, creating shared priorities and securing delivery through influence rather than direct authority. Use robust data, performance reporting and clear recommendations to shape decisions, challenge constructively and guide stakeholders towards agreed marketing and commercial outcomes. Create effective cross-functional governance, communication and reporting rhythms that clarify accountabilities, surface risks and dependencies, and maintain momentum against agreed actions. Campaign and Lead GenerationOversee the national marketing campaign calendar, including seasonal, market-driven, national brand and tactical campaign activity. Oversee the development of campaign toolkits, template content and copy that Business Units can use to address local selling issues, schemes, incentives and relevant legal requirements. Ensure campaigns are supported by clear guidance, training, presentations and examples of best practice for Business Units. Oversee the delivery of effective creative and PR campaigns for Head Office and Business Units. Ensure campaigns are designed to produce high-quality enquiries and leads cost-effectively and to support conversion to sale. Promote appropriate use and adoption of centrally developed campaign materials across Business Units. Brand Compliance and PartnershipWork in close partnership with the Brand Director, who is responsible for the Taylor Wimpey brand, brand guidelines and brand guardianship. Ensure all advertising, campaigns, content and customer communications delivered by the marketing function comply with the brand guidelines, standards and governance framework established by the Brand Director. Embed brand compliance within campaign and content briefs, production processes, agency ways of working and approval routes. Ensure Business Units, internal stakeholders and external agencies understand and apply current brand guidelines when delivering advertising and content. Provide the Brand Director with practical feedback on the application of brand guidelines across national and local marketing activity. Experience, Qualifications, Technical RequirementsPrevious experience in a similar marketing role. Industry experience essential as this is an interim role. Degree in Marketing would be an advantage or a recent CIM qualification. Strong project management/organisational skills. Presentation skills including good knowledge of MS PowerPointGood copywriting skills for content creation. Understanding of Microsoft Dynamics or similar CRM software would be beneficial. Previous experience in planning and managing media, particularly paid social, paid search and programmatic. A keen interest in following marketing trends. Our work is not just about building homes; it's about doing work that matters, making a positive impact on the lives of our customers and the communities we serve. We enjoy many benefits as standard, including excellent retail discounts, company funded life insurance and private healthcare, and access to a quality pension scheme with company contributions. We also offer our discounted house purchase scheme, car leasing scheme and share plans, as well as the opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover. Our total reward offer works perfectly with our culture, we are a welcoming community where everyone can feel at home. We create a home to your future by providing opportunities for growth and development. We offer industry leading professional training and development, which supports you to unlock your potential and fulfil your career and personal goals in a variety of opportunities and environments. We look to develop our people in the skills and areas they are most interested in, leveraging your qualities and appreciating your unique competencies, skills and expertise that, when we come together, make this a great place to work. Inclusivity StatementAs a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.