Marketing Manager - Hook, RG27 9XA in Hampshire

At Taylor Wimpey, we don’t just build houses; we build futures. Not just for the people who live in our homes, but for our own people too. When we bring our collective skills together, we make amazing things happen - for ourselves, for each other and for our customers. There are incredible opportunities on your doorstep, and we want you to discover them all.

With 22 regional offices across the UK and operations in Spain, we bring our vision to life locally. Here, you’ll be given the tools to develop your skills and the freedom to explore new avenues. Share your ideas, experience a no-blame culture, and shape your work around your life.

Every single one of us plays a vital role in bringing to life incredible places and spaces, where anyone can thrive. We believe in making a positive difference to our planet, as well as to people.

Home to work that matters, and you can be a part of it.

Job Summary

To manage the effective delivery of all aspects of digital marketing for your Business Unit’s developments to UK and overseas markets, provide marketing support to the Sales Marketing Director and regional sales team, and manage the marketing agencies’ activity at a regional level.

As a key member of the marketing team you will support the business unit on all marketing, communications and brand related matters, ensuring that high-quality services are delivered effectively, efficiently and consistently, whether it is direct or indirect communications.

Work alongside the Sales Marketing Director to develop strategies to deliver business results while developing the Taylor Wimpey brand positioning within the marketplace. As brand ambassador, take ownership of brand delivery and communication, both internal and external.

Primary Responsibilities

• Create and implement digital marketing strategies for each development, in line with business targets.
• Work closely with the Sales Marketing Director and Sales Managers to implement overall sales and marketing strategies across all developments.
• Manage the relationship with our digital marketing agency, measuring and reporting results.
• Work closely with external design agency to develop marketing literature and campaigns for UK and overseas launches.
• Manage and improve lead generation campaigns, measuring results.
• Take ownership and manage the TW website pages, ensuring content is always up to date.
• Manage the online property portals at a BU level.
• Manage Dynamics CRM system, monitoring and reporting on key data.
• Manage email marketing creation and strategy.
• Attend weekly project and sales meetings in line with business timetables.
• Help manage design process of all marketing collateral including social media adverts, CGI’s and digital brochures.
• Help design and create outward facing digital correspondence from customer relations team and business newsletters.
• Input into the planning and organising of sales events and exhibitions both in UK and overseas.
• Raise purchaser orders and help manage the invoicing process for marketing related activities.
• Attend site visits across the region to ensure a quality customer journey.
• Support the day-to-day activities and proactively help manage performance of the marketing team.

Experience, Qualifications, Technical Requirements

• Relevant experience in similar marketing role within the residential property market.
• Experience of developing, maintaining and delivering on marketing strategies to meet company objectives.
• Strategic and analytical thinker.
• Proven interpersonal/motivational skills.
• Energetic with positive attitude.
• Good verbal and written communication skills.
• Creative ability.
• The ability to delegate and motivate others.
• Marketing qualification (CIM).

What we offer at Taylor Wimpey

At Taylor Wimpey, we are committed to enabling you to make a home with us. Our work is not just about building homes; it’s about doing work that matters, making a positive impact on the lives of our customers and the communities we serve.

We enjoy many benefits as standard, including excellent retail discounts, company funded life insurance and private healthcare, and access to a quality pension scheme with company contributions. We also offer our discounted house purchase scheme, car leasing scheme and share plans, as well as the opportunity to tailor your benefit package to suit your needs with options such as buying extra annual leave or adding dependants to your benefit cover. Our total reward offer works perfectly with our culture, we are a welcoming community where everyone can feel at home.

We create a home to your future by providing opportunities for growth and development. We offer industry leading professional training and development, which supports you to unlock your potential and fulfil your career and personal goals in a variety of opportunities and environments. We look to develop our people in the skills and areas they are most interested in, leveraging your qualities and appreciating your unique competencies, skills and expertise that, when we come together, make this a great place to work.

If you want to do work that matters and build a career that lasts, make a home at Taylor Wimpey.

Inclusivity Statement

As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team.

Internal Applicants:

Please inform your line manager if you wish to apply for this role.