Marketing Executive in Peterborough

Support the planning, delivery and evaluation of integrated marketing campaigns. Assist with campaign planning to promote the firm's services, sectors and expertise. Monitor campaign performance and provide recommendations for continuous improvement. Coordinate marketing activity to ensure consistent messaging across all channels.

Content Marketing

• Work with internal stakeholders to identify opportunities for case studies, success stories and thought leadership.
• Assist with proofreading and editing marketing materials to ensure consistency and accuracy.

Digital Marketing

• Manage and update website content using the firm's content management system.
• Assist with the management of the firm's social media channels, creating engaging content and monitoring engagement.
• Monitor website and digital marketing performance using analytics tools.

Brand & Communication

• Ensure all marketing materials comply with brand guidelines.
• Help identify opportunities to increase the firm's visibility across relevant media and industry publications.

Business Development Support

• Produce marketing collateral including brochures, presentations and client-facing materials.
• Support business development initiatives through targeted marketing activity.

Events Support

• Provide marketing support for internal and external events, including promotional campaigns, communications, collateral and post-event reporting.

Administration

• Assist with supplier coordination and marketing administration.
• Support reporting on marketing KPIs and campaign performance.

Person Specification

• Previous experience in a marketing role, preferably within a professional services or B2B environment.
• Excellent written and verbal communication skills.
• Strong copywriting and proofreading abilities.
• Experience using email marketing platforms.
• Knowledge of website content management systems.
• Excellent organisational and project management skills.
• Ability to manage multiple deadlines simultaneously.
• High attention to detail.
• Strong interpersonal skills with the ability to build relationships across the business.
• Proficient in Microsoft Office applications.
• Marketing qualification (CIM or equivalent) or working towards one.
• Experience using CRM systems.
• Knowledge of SEO and digital marketing best practice.
• Experience using Canva or Adobe Creative Suite.
• Experience using Google Analytics or similar reporting platforms.
• Experience supporting PR campaigns and media activity.
• Creativity and commercial awareness.
• Strong organisational ability.
• Proactive and self-motivated.
• Collaborative team player.
• Adaptable and willing to learn.
• Analytical with good problem-solving skills.
• High attention to detail.
• Professional and confident when working with stakeholders.

Values:

• Aspiration - is brand ambassador, advising and encouraging staff to become the brand.
• Commercial - deliver a premium brand and positioning whilst achieving budget efficiencies.
• Integrity - provides pragmatic advice no matter how complex the challenge.
• Innovation - empowered to innovate in a changing environment.
• Commitment - is a trusted partner.

This organisation strives to operate a policy of equal opportunity and to not discriminate against any person because of sex, race, colour or national origin.