At a Glance
- Tasks: Drive digital lead generation and optimise our website for maximum revenue.
- Company: Join a forward-thinking firm focused on growth and innovation.
- Benefits: Enjoy hybrid working, training opportunities, and a supportive culture.
- Other info: Be part of a dynamic team that values creativity and strategic thinking.
- Why this job: Make a real impact in digital marketing while shaping your career.
- Qualifications: 5+ years in digital marketing with expertise in SEO, PPC, and analytics.
The predicted salary is between 40000 - 50000 € per year.
Execute the digital lead generation strategy aligned with firm-wide growth objectives. Take ownership of the website as a revenue-generating asset. Identify and prioritise opportunities to increase traffic, conversions, and lead quality. Ensure a strong return on investment via digital channels. Lead ongoing website development and optimisation initiatives. Improve user journeys and conversion pathways across all service lines. Oversee UX improvements, landing page creation, and performance enhancements. Work with developers and designers to deliver technical and functional improvements. Ensure compliance, performance, and security standards are maintained.
SEO & Organic Growth
A clear focus on implementing a robust SEO strategy. Lead technical, on-page, and content optimisation initiatives. Identify growth opportunities through keyword and competitor analysis. Track rankings, traffic growth, and organic lead performance.
Paid Search & Performance Marketing
Manage and optimise PPC campaigns (Google Ads and related platforms). Drive cost-efficient, high-quality lead acquisition. Continuously test, refine, and improve campaign performance. Oversee agency partners where applicable. Analyse user behaviour and implement improvements to increase conversion rates. Conduct A/B testing across landing pages and calls-to-action. Optimise enquiry forms and lead capture mechanisms.
Data, Analytics & Reporting
Own digital performance tracking (GA4, Search Console, CRM integration). Provide regular, insight-led reporting on KPIs to senior leadership. Use data to inform strategic decisions and future investment.
Skills & Experience
- 5+ years’ experience in digital marketing with a strong focus on lead generation.
- Proven track record of increasing website enquiries and conversion rates.
- Strong experience in SEO, PPC, CRO, and digital analytics.
- Experience managing external agencies or digital suppliers.
- Commercial awareness with the ability to link marketing activity to revenue outcomes.
- Experience within a professional services environment (desirable).
- Strong project management and stakeholder management skills.
Personal Attributes
- Strategic thinker with a performance mindset.
- Commercially astute and results-driven.
- Confident working with senior stakeholders.
- Analytical, data-led decision maker.
- Proactive, accountable, and solutions-focused.
Success Measures
- Growth in qualified inbound enquiries.
- Improved website conversion rates.
- Increase in organic visibility and traffic.
- Reduced cost per lead from paid campaigns.
- Clear, measurable ROI from digital activity.
Lead with Autonomy: Develop and implement the annual department strategy and budget.
Innovate Systems: Continually refine our processes and leverage the latest legal technology to deliver market-leading client service.
Mentor Talent: Shape the careers of the next generation through proactive training and succession planning.
Influence Change: Join a dynamic management team where you are empowered to drive mindset changes at all levels of the business.
In return we offer: Hybrid working once training completed. Internal and External Training and Development.
Digital Marketing Executive in Peterborough employer: Taylor Rose TTKW Limited
As a Digital Marketing Executive at our firm, you will thrive in a dynamic and inclusive work culture that prioritises employee growth and development. We offer hybrid working options post-training, alongside comprehensive internal and external training programmes to enhance your skills. Join us to make a meaningful impact on our digital strategy while enjoying the benefits of a supportive environment that values innovation and diversity.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing achievements. Include case studies of successful campaigns you've managed, especially those that boosted lead generation or improved conversion rates. This will make you stand out to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company’s digital presence. Know their SEO strategy, PPC campaigns, and overall digital marketing approach. Bring insights and suggestions to the table during your interview – it shows you're proactive and genuinely interested in helping them grow!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to engage directly with us. Plus, it gives you a chance to showcase your understanding of our brand and how you can contribute to our digital marketing goals.
We think you need these skills to ace Digital Marketing Executive in Peterborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Executive. Highlight your experience in lead generation, SEO, and PPC, and don’t forget to showcase any relevant achievements that align with our growth objectives.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your skills can help us improve our website and drive conversions. Keep it engaging and personal!
Showcase Your Analytical Skills:Since we love data-driven decisions, make sure to mention your experience with analytics tools like GA4 and how you've used data to inform your strategies. We want to see how you’ve tracked performance and improved ROI in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Taylor Rose TTKW Limited
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around lead generation, SEO, and PPC. Be ready to discuss specific strategies you've implemented in the past and how they contributed to growth. This shows you're not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Since data-driven decision-making is key for this role, prepare to talk about how you've used analytics tools like GA4 or Search Console in your previous jobs. Bring examples of how your insights led to improved performance or ROI, and be ready to discuss any A/B testing you've conducted.
✨Demonstrate Your Project Management Prowess
This position requires strong project management skills, so think of examples where you've successfully managed multiple stakeholders or projects. Highlight your ability to prioritise tasks and deliver results under pressure, as well as any tools you use to keep everything on track.
✨Be Ready to Discuss Collaboration
Collaboration with developers and designers is crucial for this role. Prepare to share experiences where you've worked cross-functionally to achieve a common goal. Emphasise your communication skills and how you ensure everyone is aligned on objectives and timelines.
