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For Companies At a Glance
- Tasks: Lead our eCom growth strategy and manage digital marketing campaigns.
- Company: Join Taylor Morris, a dynamic eyewear brand focused on innovative marketing and sales strategies.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and development.
- Why this job: Be part of a passionate team driving impactful marketing strategies in the fashion industry.
- Qualifications: 2+ years in Shopify and digital marketing; strong analytical and Excel skills required.
- Other info: Ideal for those who thrive on results and have a keen eye for detail.
The predicted salary is between 36000 - 60000 £ per year.
The Taylor Morris Group are looking for a dynamic individual to help drive our digital marketing strategy forward and manage our Ecommerce platforms to support the growth of our DTC and B2B sales channels in line with our marketing strategies.
Job Description
- Lead eCom growth strategy, working to our trading plans and the marketing calendar that will achieve the overall company objectives.
- Oversee and support on B2B marketing strategies
- Content development and management across all platforms
- Set up and overseeing digital marketing campaigns, budgets and results
- Overseeing development projects from brief to completion including working with our developers.
- Review trading performance and look for further opportunities to drive sales.
- Review sales on a daily basis identifying any weaknesses and propose actions to increase sales especially for slow sellers.
- Manage our eCom store including uploading image and video content, setting up new products in Shopify, and managing homepage content – waitlists, categories, what’s hot etc
- Updating information pages on the website.
- Monitor and report on all website KPI’s daily, weekly and monthly.
- Manage all website tracking and tracking platforms such as Google Analytics
- Monitor competitor performance – constantly researching new developments to take advantage of to improve visitor conversion rates and the customer journey.
- Working closely with the marketing team and in line with the marketing calendar on restock and relaunches.
- Ensure that the site is visually appealing at all times.
- Act as a product expert for new and future product launches, working closely with the product team.
- Be knowledgeable in all competitors, providing regular insight and recommendations.
- Conducting weekly site walks.
- Ensure that we are hitting key targets such as conversion rate.
- Ensure all SEO tasks such as meta information and alt tags are completed correctly.
Key Skills
- 2+ years using Shopify
- 2+ years experience in digital marketing
- Strong excel skills
- Experience in AI
- Experience using GA
- Customer centric and with a deep understanding of consumer behaviour
- Driven and thrives on success. Hungry for results and information.
- Strong attention to detail
- Analytical skills with understanding of measuring stock, margins, sales and returns in a report format
- Proficient with ADOBE Suite
Taylor Morris Eyewear | Digital Marketing & Ecommerce Manager employer: Taylor Morris Eyewear
Contact Detail:
Taylor Morris Eyewear Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Taylor Morris Eyewear | Digital Marketing & Ecommerce Manager
✨Tip Number 1
Familiarize yourself with Shopify and its features, as you'll be managing the eCom store. Consider creating a demo store to practice uploading products, managing content, and setting up categories.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and eCommerce. Follow industry blogs, attend webinars, and engage with online communities to gather insights that can help you drive growth strategies.
✨Tip Number 3
Develop your analytical skills by practicing with Google Analytics. Understanding how to monitor KPIs and interpret data will be crucial for reviewing trading performance and identifying sales opportunities.
✨Tip Number 4
Research Taylor Morris Eyewear's competitors thoroughly. Knowing their strengths and weaknesses will allow you to provide valuable insights and recommendations that can enhance the company's market position.
We think you need these skills to ace Taylor Morris Eyewear | Digital Marketing & Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Shopify and digital marketing. Include specific examples of campaigns you've managed and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and eCommerce. Mention how your background aligns with the company's goals and how you can contribute to their growth strategy.
Showcase Analytical Skills: Emphasize your analytical skills in your application. Provide examples of how you've used data to drive decisions, improve sales, or enhance customer experiences in previous roles.
Highlight Team Collaboration: Since the role involves working closely with the marketing team, mention any relevant experiences where you've successfully collaborated with others to achieve common goals.
How to prepare for a job interview at Taylor Morris Eyewear
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, especially with eCommerce platforms like Shopify. Highlight specific campaigns you've managed and the results achieved, as this will demonstrate your ability to drive growth.
✨Demonstrate Analytical Skills
Since the role requires monitoring KPIs and analyzing sales performance, come equipped with examples of how you've used data to inform decisions. Discuss any tools or methods you’ve used to track performance and optimize strategies.
✨Understand the Brand and Competitors
Research Taylor Morris Eyewear and its competitors thoroughly. Be ready to share insights on their digital marketing strategies and how you would approach improving visitor conversion rates and customer journeys.
✨Prepare for Technical Questions
Expect questions about your proficiency with tools like Google Analytics and the Adobe Suite. Be ready to explain how you've utilized these tools in past roles to enhance marketing efforts and manage eCommerce operations.
