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For Companies At a Glance
- Tasks: Lead our eCom growth strategy and manage digital marketing campaigns.
- Company: Join The Taylor Morris Group, a dynamic company focused on DTC and B2B sales growth.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and development.
- Why this job: Be part of an innovative team driving impactful marketing strategies and enhancing customer experiences.
- Qualifications: 2+ years in Shopify and digital marketing, strong analytical skills, and proficiency in Adobe Suite required.
- Other info: Ideal for driven individuals eager to make a difference in a fast-paced environment.
The predicted salary is between 28800 - 42000 £ per year.
The Taylor Morris Group are looking for a dynamic individual to help drive our digital marketing strategy forward and manage our Ecommerce platforms to support the growth of our DTC and B2B sales channels in line with our marketing strategies.
Job Description
- Lead eCom growth strategy, working to our trading plans and the marketing calendar that will achieve the overall company objectives.
- Oversee and support on B2B marketing strategies
- Content development and management across all platforms
- Set up and overseeing digital marketing campaigns, budgets and results
- Overseeing development projects from brief to completion including working with our developers.
- Review trading performance and look for further opportunities to drive sales.
- Review sales on a daily basis identifying any weaknesses and propose actions to increase sales especially for slow sellers.
- Manage our eCom store including uploading image and video content, setting up new products in Shopify, and managing homepage content – waitlists, categories, what’s hot etc
- Updating information pages on the website.
- Monitor and report on all website KPI’s daily, weekly and monthly.
- Manage all website tracking and tracking platforms such as Google Analytics
- Monitor competitor performance – constantly researching new developments to take advantage of to improve visitor conversion rates and the customer journey.
- Working closely with the marketing team and in line with the marketing calendar on restock and relaunches.
- Ensure that the site is visually appealing at all times.
- Act as a product expert for new and future product launches, working closely with the product team.
- Be knowledgeable in all competitors, providing regular insight and recommendations.
- Conducting weekly site walks.
- Ensure that we are hitting key targets such as conversion rate.
- Ensure all SEO tasks such as meta information and alt tags are completed correctly.
Key Skills
- 2+ years using Shopify
- 2+ years experience in digital marketing
- Strong excel skills
- Experience in AI
- Experience using GA
- Customer centric and with a deep understanding of consumer behaviour
- Driven and thrives on success. Hungry for results and information.
- Strong attention to detail
- Analytical skills with understanding of measuring stock, margins, sales and returns in a report format
- Proficient with ADOBE Suite
Digital Marketing & Ecommerce Manager employer: Taylor Morris Eyewear
Contact Detail:
Taylor Morris Eyewear Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Ecommerce Manager
✨Tip Number 1
Familiarize yourself with Shopify and its features. Since the role requires at least 2 years of experience using Shopify, showcasing your proficiency in managing eCommerce platforms will set you apart from other candidates.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and eCommerce. Being knowledgeable about current strategies and tools can help you demonstrate your passion for the industry during interviews.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive sales in previous roles. Highlighting specific examples of how you've improved conversion rates or identified weaknesses in sales will show your value to the team.
✨Tip Number 4
Research The Taylor Morris Group and their competitors thoroughly. Understanding their brand, products, and market position will allow you to tailor your approach and demonstrate your commitment to contributing to their success.
We think you need these skills to ace Digital Marketing & Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and eCommerce management. Emphasize your proficiency with Shopify and any specific campaigns you've led that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and eCommerce. Mention specific achievements that demonstrate your ability to drive sales and improve conversion rates, as well as your familiarity with tools like Google Analytics.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies or improve performance. Highlight your experience with reporting on KPIs and making data-driven decisions to enhance customer journeys.
Demonstrate Industry Knowledge: Research the Taylor Morris Group and their competitors. Mention any insights you have about their current marketing strategies or eCommerce performance in your application to show your proactive approach and understanding of the market.
How to prepare for a job interview at Taylor Morris Eyewear
✨Showcase Your Digital Marketing Knowledge
Be prepared to discuss your experience with digital marketing strategies, especially in eCommerce. Highlight specific campaigns you've managed and the results achieved, demonstrating your understanding of how to drive sales and improve conversion rates.
✨Familiarize Yourself with Shopify
Since the role requires managing an eCom store on Shopify, make sure you can speak confidently about your experience with the platform. Discuss any specific features you've utilized, such as product uploads, managing content, and optimizing the user experience.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data to inform your marketing decisions. Be ready to share examples of how you've monitored KPIs, analyzed trading performance, and proposed actionable insights to improve sales.
✨Stay Updated on Competitor Trends
Research the company's competitors and be ready to discuss recent trends in the industry. Show that you understand the market landscape and can provide insights on how to leverage competitor performance to enhance the company's strategy.
