At a Glance
- Tasks: Transform data into compelling narratives and support marketing strategies.
- Company: Join Informa, a leading global academic publishing and business intelligence company.
- Benefits: Enjoy flexible working, competitive salary, 25 days leave, and wellness support.
- Other info: Minimum 3 days in-office collaboration expected; diverse and inclusive workplace.
- Why this job: Be part of a team that fosters human progress through knowledge and innovation.
- Qualifications: Experience in marketing analysis, SQL proficiency, and strong communication skills required.
The predicted salary is between 28800 - 48000 £ per year.
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.
Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.
Job Description
Taylor & Francis Group is offering an exciting opportunity for an experienced analyst to join our Marketing Analytics Team. We are looking for a customer-focused individual who can transform data into compelling narratives. As a key contributor, you will play a crucial role in shaping data-driven strategies, supporting stakeholders, and enhancing overall marketing performance.
Key Responsibilities
- Source, clean, and transform data from various sources
- Produce customer segmentation models for marketing purposes
- Analyse customer behaviour to provide actionable insights
- Develop and maintain marketing dashboards to track key performance indicators
- Assist marketing teams to design and implement data-driven marketing campaigns
- Monitor and evaluate the effectiveness of marketing campaigns and strategies using a variety of tools and techniques including A/B testing
- Assist with forecasting, trend analysis and scenario modelling
- Present findings and recommendations to stakeholders in a clear and concise manner
- Assist in the development of marketing plans and strategies based on data analysis
Qualifications
Essential Skills & Experience
- Proven experience as a Customer or Marketing Analyst
- Skilled in profiling and segmenting customer data
- Proficient in querying data using SQL
- Experienced in implementing and analysing A/B tests
- Proficient in creating interactive dashboards, ideally using Power BI or a similar tool
- Strong communication and collaboration skills
Desired Skills & Experience
- Experience using Python, R or Alteryx for data transformation & manipulation purposes
- Strong analytical and problem-solving skills, with experience in statistical modelling techniques
- Exceptional attention to detail, with the ability to identify and address data discrepancies
- Strong time management skills
- Committed to continuous learning and self-development
Additional Information
Location: We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.
The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our offices to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time, with those 3 days a week spent in our office in Milton Park, Oxfordshire.
Please note, our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.
Closing Date
Applications will close on Friday 9th October 2026.
What we offer in return
- An excellent work/life balance with a fantastic, flexible working culture
- 25 days annual leave per year plus a day off for your birthday
- 3 additional discretionary days off during the holiday season at the end of the year
- 4 paid volunteering days each year
- Company funded single cover private medical insurance
- Employee assistance programme – offering 24/7 well-being support
- Share Match – Plan that matches every share purchased with two free shares.
- Pension scheme
- Life assurance, plus optical and medical care
Being Yourself at Taylor & Francis
If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.
Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.
We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers
Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.
https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.
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Marketing Analyst in Abingdon employer: Taylor & Francis Group
At Taylor & Francis Group, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the publishing industry. Our hybrid work culture fosters flexibility while ensuring strong team connections, and we offer robust professional development opportunities to help you thrive in your career. Located in the UK, our commitment to open access publishing not only drives meaningful change but also empowers our employees to make a significant impact in the global academic community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in Abingdon
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics. Understanding current tools and techniques, especially in A/B testing and customer segmentation, will help you stand out as a knowledgeable candidate.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at Taylor & Francis or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss your previous experiences with data analysis and how you've used insights to drive marketing strategies. Be ready to share specific examples that demonstrate your analytical skills and problem-solving abilities.
✨Tip Number 4
Showcase your proficiency in SQL and any experience with tools like Power BI during interviews. Being able to discuss your technical skills confidently will reassure the hiring team of your capability to handle the role effectively.
We think you need these skills to ace Marketing Analyst in Abingdon
Some tips for your application 🫡
Understand the Role:Before you start writing, make sure you fully understand the responsibilities and requirements of the Marketing Analyst position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV:Your CV should clearly showcase your relevant experience as a Customer or Marketing Analyst. Use bullet points to outline your achievements, particularly in data analysis, customer segmentation, and campaign effectiveness.
Write a Strong Cover Letter:In your cover letter, express your passion for data-driven marketing and how you can contribute to Taylor & Francis Group's mission. Mention specific tools you are proficient in, like SQL or Power BI, and provide examples of how you've used them to drive results.
Highlight Soft Skills:Don't forget to mention your strong communication and collaboration skills. These are essential for presenting findings to stakeholders and working effectively within teams. Provide examples of how you've successfully communicated complex data insights in the past.
How to prepare for a job interview at Taylor & Francis Group
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, such as SQL and Power BI. Be prepared to discuss your experience with these tools and how you've used them to analyse data and create dashboards.
✨Showcase Your Analytical Skills
Prepare examples of how you've transformed data into actionable insights in previous roles. Highlight any experience you have with A/B testing and customer segmentation, as these are key responsibilities for the Marketing Analyst position.
✨Communicate Clearly
Practice presenting your findings in a clear and concise manner. The ability to communicate complex data insights to stakeholders is crucial, so consider rehearsing how you would explain your analysis and recommendations.
✨Emphasise Collaboration
Since the role involves working closely with marketing teams, be ready to discuss your experience in collaborative environments. Share examples of how you've worked with others to design and implement data-driven marketing campaigns.
