At a Glance
- Tasks: Lead PPC and Display campaigns to boost ROI and align with business goals.
- Company: Join Taylor & Francis, a global leader in academic publishing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on innovation and results.
- Why this job: Make a real impact on global marketing strategies and drive conversions.
- Qualifications: Experience in PPC and Display marketing with strong analytical skills.
The predicted salary is between 57000 - 60000 £ per year.
Taylor & Francis is seeking a Paid Search and Display Marketing Executive to join the Performance Marketing Team.
The role supports PPC activity to drive ROI and aligns campaigns with business goals.
Reporting into the Paid Search Marketing Manager, you will plan, deliver and report on brand-aligned PPC and Display activity.
The role has a global remit and involves working with internal stakeholders to maximise conversions.
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Performance PPC & Display Marketing Lead employer: Taylor and Francis
Informa is an exceptional employer, offering a dynamic work culture that prioritises flexibility and collaboration. With a strong commitment to employee growth, you will have the opportunity to develop strategic partnerships across France and Italy while enjoying a generous benefits package, including 25 days of annual leave and private medical insurance. Our Milton Park office, soon relocating to the vibrant Oxford city centre, provides an inspiring environment for fostering innovation and connection.
StudySmarter Expert Advice🤫
We think this is how you could land Performance PPC & Display Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Taylor and Francis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Taylor and Francis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Taylor and Francis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Taylor and Francis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance PPC & Display Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Taylor and Francis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Taylor and Francis:Show us that you’ve done your homework! In your application, briefly mention what you admire about Taylor and Francis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Taylor and Francis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Taylor and Francis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Taylor and Francis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
