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- Tasks: Lead PPC campaigns and drive performance to achieve business goals.
- Company: Join a dynamic team in a supportive and inclusive environment.
- Benefits: Flexible working, 25 days leave, paid volunteering, and private medical insurance.
- Other info: Opportunity for professional growth and collaboration with diverse teams.
- Why this job: Make an impact with your marketing skills while enjoying a great work/life balance.
- Qualifications: Experience in PPC management and strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
We have an exciting opportunity for a Paid Search Marketing Manager to join our Performance Marketing Team on a 9 month maternity cover contract basis, to start in August. The main purpose of this role is to take the lead on PPC activity that drives performance and achieves business goals. Sitting within the Digital Delivery, Societies and Propositions Group and reporting into the Senior Paid Search Manager, you will support with owning the strategy and development of brand aligned, ROI maximised, effective, and efficient Display and PPC marketing activity across all regions globally.
Responsibilities
- Work with the Senior Paid Search Manager to develop PPC strategies that deliver on key business objectives.
- Oversee PPC account management at every stage of the campaign lifecycle; including planning, set up, optimisation and reporting.
- Take full ownership and accountability for delivery of key activity and projects.
- Support the Paid Search Marketing Executive to identify areas of improvement and business growth across our PPC campaigns.
- Take ownership of delivering performance insights and managing relationships with internal stakeholders.
- Lead collaboration with Regional teams, Marketing Analytics team, Workflow Managers, and others to ensure campaign strategy and spend plans are fully optimised and drive the best possible conversions and maximise ROI.
- Keep up to date with the latest developments and trends across all facets of PPC to expand subject matter expertise for paid search marketing.
Benefits
- An excellent work/life balance with a fantastic, flexible working culture.
- 25 days annual leave per year plus a day off for your birthday.
- 3 additional discretionary days off during the holiday season at the end of the year.
- 4 paid volunteering days each year.
- Company funded single cover private medical insurance.
- Employee assistance programme – offering 24/7 well-being support.
- Share Match – Plan that matches every share purchased with two free shares.
- Pension scheme.
- Life assurance, plus optical and medical care.
Equal Opportunity Employer
We are a proud Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.
Paid Search Marketing Manager employer: Taylor and Francis
Contact Detail:
Taylor and Francis Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its PPC strategies. Show us that you’re not just another candidate; demonstrate your passion for paid search marketing and how you can contribute to our goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Paid Search Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Search Marketing Manager role. Highlight your PPC experience and any successful campaigns you've managed. We want to see how you can drive performance and achieve business goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our Performance Marketing Team. Share specific examples of your past successes in PPC and how they align with our goals.
Showcase Your Analytical Skills: Since this role involves optimising campaigns and delivering performance insights, make sure to highlight your analytical skills. Mention any tools or methods you use to track and improve PPC performance – we love data-driven decision-making!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you bring to the table!
How to prepare for a job interview at Taylor and Francis
✨Know Your PPC Inside Out
Make sure you brush up on your PPC knowledge before the interview. Understand the latest trends, tools, and strategies in paid search marketing. Being able to discuss recent developments or case studies will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis, be prepared to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've optimised PPC accounts and improved ROI. This will demonstrate your ability to take ownership and deliver results.
✨Prepare for Collaboration Questions
This position requires working closely with various teams, so expect questions about teamwork and collaboration. Think of specific instances where you've successfully worked with others to achieve a common goal, especially in a marketing context. Highlight your communication skills and how you build relationships with stakeholders.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the current PPC strategies they’re using or challenges they face. This shows your interest in the role and helps you gauge if the company culture aligns with your values, especially regarding their commitment to diversity and inclusion.