At a Glance
- Tasks: Lead global marketing campaigns to attract students and enhance brand visibility.
- Company: Dynamic university with a focus on innovation and student engagement.
- Benefits: Competitive pay, flexible working hours, and potential for permanent position.
- Other info: Join a collaborative team and drive meaningful change in education.
- Why this job: Shape the future of student recruitment and make a global impact.
- Qualifications: Proven marketing leadership experience and a passion for creativity.
The predicted salary is between 31 - 31 £ per hour.
Global Head of Campaign Marketing
Location: Southampton - Highfield Campus
Department: Global Recruitment, Admissions and Marketing (GRAM)
Pay: £25 - £31 per hour
Working hours: Monday - Friday, core office hours, 1/2 days a week onsite
Contract: 6 months with the view to convert to permanent
We are looking for an exceptional marketing leader to take on the role of Head of Global Campaigns, a pivotal position at the heart of student recruitment and brand strategy. This role is critical to shaping how we engage prospective students worldwide. You will lead the design, delivery and optimisation of integrated, global marketing campaigns, ensuring the brand stands out in an increasingly competitive international landscape and drives sustainable student growth.
Working at senior level within GRAM, you will bring together insight, creativity and performance to deliver campaigns that not only inspire but convert. This is more than a marketing leadership role; it is an opportunity to influence how the University competes, communicates and grows on the global stage.
The Head of Global Campaigns plays a vital leadership role in:
- Driving global student recruitment success through high-impact, audience-focused campaigns
- Translating strategy into action, aligning brand, recruitment and market positioning
- Ensuring a compelling and consistent global narrative across all channels and markets
- Maximising return on marketing investment
Head of Brand Marketing & Innovation in Southampton employer: Tate
As a leading institution located at the vibrant Highfield Campus in Southampton, we pride ourselves on fostering a dynamic work culture that champions creativity and collaboration. Our commitment to employee growth is evident through tailored development opportunities and a supportive environment that encourages innovation in marketing strategies. Join us to make a meaningful impact in global student recruitment while enjoying flexible working arrangements and the chance to shape our brand's future.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing & Innovation in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing & Innovation in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
