At a Glance
- Tasks: Lead global marketing campaigns to attract students and enhance brand visibility.
- Company: Join a dynamic university team focused on innovative student recruitment strategies.
- Benefits: Competitive pay, flexible working hours, and potential for permanent position.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact on global student recruitment and brand strategy.
- Qualifications: Proven experience in multi-channel marketing and team leadership.
The predicted salary is between 52000 - 64500 £ per year.
Location: Southampton - Highfield Campus
Department: Global Recruitment, Admissions and Marketing (GRAM)
Pay: £25 - £31 per hour
Working hours: Monday - Friday, core office hours, 1/2 days a week onsite
Contract: 6 months with the view to convert to permanent
We are looking for an exceptional marketing leader to take on the role of Head of Global Campaigns, a pivotal position at the heart of student recruitment and brand strategy. This role is critical to shaping how we engage prospective students worldwide. You will lead the design, delivery and optimisation of integrated, global marketing campaigns, ensuring the brand stands out in an increasingly competitive international landscape and drives sustainable student growth.
Working at senior level within GRAM, you will bring together insight, creativity and performance to deliver campaigns that not only inspire but convert. This is more than a marketing leadership role; it is an opportunity to influence how the University competes, communicates and grows on the global stage.
The Head of Global Campaigns plays a vital leadership role in:
- Driving global student recruitment success through high-impact, audience-focused campaigns
- Translating strategy into action, aligning brand, recruitment and market positioning
- Ensuring a compelling and consistent global narrative across all channels and markets
- Maximising return on marketing investment through data-led decision making
- Uniting teams and stakeholders, fostering collaboration across academic and professional services
What You'll Be Doing
You will lead a high-performing campaigns team and take full ownership of end to end campaign delivery, including:
- Developing and executing integrated global marketing campaigns that enhance brand awareness and drive student recruitment
- Leading campaign strategy, planning and optimisation, ensuring activity is insight-driven and aligned to institutional priorities
- Managing external agencies and creative partners to deliver impactful, competitive campaigns
- Overseeing campaign performance, budgets and ROI, continuously improving effectiveness
- Providing strategic leadership across GRAM, ensuring alignment across channels, audiences and markets
- Building strong relationships with senior stakeholders and influencing at all levels
- Driving innovation, best practice and continuous improvement across campaign activity
What We're Looking For
We're seeking a dynamic, strategic marketing leader with:
- Extensive experience delivering multi-channel, global marketing campaigns
- A proven track record of leading teams and delivering measurable results in complex organisations
- Strong expertise in data-led marketing, insight and performance optimisation
- Excellent stakeholder management and influencing skills at senior level
- The ability to balance strategic thinking with operational delivery
- A passion for collaboration, innovation and continuous improvement
- Substantial professional expertise in campaign marketing.
If you have the suitable skills and experience please apply today!
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy. Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.
Global Head of Campaign Marketing in Southampton employer: Tate
At our Southampton - Highfield Campus, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Global Head of Campaign Marketing, you will have the opportunity to lead a high-performing team while benefiting from flexible working arrangements and a commitment to professional growth. We value diversity and inclusivity, ensuring that every employee feels supported and empowered to make a meaningful impact in shaping our global student recruitment strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Campaign Marketing in Southampton
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in global campaigns. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaign work. Use data and results to highlight your impact. This will give you an edge when discussing your experience in interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns. Be ready to discuss how you would enhance their marketing strategy. This shows you're genuinely interested and have done your homework!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Global Head of Campaign Marketing in Southampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Global Head of Campaign Marketing. Highlight your experience in leading global marketing campaigns and any data-led decision-making you've done. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive student recruitment success. Be sure to mention specific examples of your past achievements that relate to the job description.
Showcase Your Leadership Skills:Since this role involves leading a high-performing team, make sure to highlight your leadership experience. Share stories of how you've united teams and influenced stakeholders at senior levels. We love to see collaboration in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values.
How to prepare for a job interview at Tate
✨Know Your Campaigns
Before the interview, dive deep into the latest global marketing campaigns that have caught your eye. Be ready to discuss what made them successful and how you would apply similar strategies in this role. This shows your passion for campaign marketing and your understanding of the competitive landscape.
✨Data is Your Best Friend
Brush up on your data-led decision-making skills. Be prepared to share examples of how you've used data to optimise campaigns in the past. Highlighting your ability to analyse performance metrics will demonstrate your strategic thinking and operational delivery capabilities.
✨Showcase Your Leadership Style
As a potential leader, it’s crucial to convey your leadership style during the interview. Think of specific instances where you’ve successfully led a team or collaborated with stakeholders. This will help illustrate your ability to unite teams and drive innovation within the organisation.
✨Prepare Questions That Matter
Have insightful questions ready for your interviewers. Ask about their current challenges in student recruitment or how they measure the success of their campaigns. This not only shows your interest in the role but also your strategic mindset and eagerness to contribute to their goals.
