At a Glance
- Tasks: Lead and optimise high-impact B2B paid media campaigns using cutting-edge tools.
- Company: Dynamic agency focused on innovation and client growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Join a forward-thinking team and stay ahead of industry trends.
- Why this job: Shape strategies and leverage AI to drive real results in a collaborative environment.
- Qualifications: 3+ years in B2B paid media with strong analytical and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We're seeking a commercially minded Paid Media Consultant to lead and optimise high-impact B2B campaigns. You'll move beyond execution, shaping strategy, leveraging AI, managing key client relationships, and collaborating cross-functionally to deliver measurable results. With hands-on experience across platforms such as Google Ads, Meta, LinkedIn, Reddit, and Spotify, you'll bring a strong understanding of how paid media integrates with MarTech and CRM ecosystems. As a senior team member, you'll play a key role in driving client growth, enhancing efficiency, and embedding innovation, particularly AI.
Responsibilities
- Develop and lead integrated, cross-channel paid media strategies aligned to B2B objectives and full-funnel growth.
- Manage and optimise campaigns across Google Ads, Meta, LinkedIn, Reddit, and Spotify.
- Analyse performance data across platforms and CRM systems, translating insights into clear actions.
- Collaborate with Data and MarTech teams to ensure seamless tracking, attribution, and lead capture.
- Quality assure campaign setups, audience targeting, and reporting outputs.
- Present performance insights and strategic recommendations to clients and stakeholders.
- Work closely with Account Management, SEO, Creative, and Marketing Science teams.
- Stay ahead of emerging platforms, trends, and tools, bringing fresh ideas to campaigns.
- Leverage and test AI tools to improve performance and operational efficiency.
- Support continuous improvement of internal processes and best practices.
Qualifications
- 3+ years' experience in paid media within a B2B agency.
- Proven experience across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, plus Reddit or Spotify.
- Hands-on experience using AI in paid media workflows.
- Strong understanding of B2B funnels and CRM integration (e.g. HubSpot, Salesforce).
- Advanced analytical skills (GA4, Looker Studio, Excel).
- Confident communicator with experience presenting to senior stakeholders.
- Excellent organisation and account management skills.
Paid Media Consultant employer: Tate
As a Paid Media Consultant at our innovative firm, you'll thrive in a dynamic work culture that champions creativity and collaboration. We offer competitive benefits, including professional development opportunities and a focus on employee well-being, all within a vibrant location that fosters networking and growth. Join us to not only advance your career but also to make a significant impact on our clients' success through cutting-edge strategies and AI integration.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Consultant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Consultant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
