At a Glance
- Tasks: Own and execute impactful CRM campaigns to enhance customer retention and engagement.
- Company: Join a forward-thinking company dedicated to customer success in B2B ecommerce.
- Benefits: Competitive salary, supportive work environment, and opportunities for personal growth.
- Other info: Apply early for the best chance; we value diversity and inclusivity.
- Why this job: Lead innovative CRM strategies and make a real difference in customer communication.
- Qualifications: Experience in CRM marketing and a strong analytical mindset are essential.
The predicted salary is between 30000 - 36000 £ per year.
We are looking for a CRM Specialist who can take full ownership of our clients' CRM strategy and deliver campaigns that genuinely make a difference. You will focus on strengthening customer retention, increasing repeat purchases, and boosting lifetime value across their B2B ecommerce customer base. You will plan, build, and improve email campaigns, automated journeys, and lifecycle communications using Brevo and the CRM platform. The aim is simple: make sure every customer receives the right message at the right moment.
You will work closely with marketing and sales to shape audience segments, personalise communications, and maintain clean, reliable CRM data. You will also manage a clear communications calendar to keep activity organised and consistent.
A strong analytical approach is key. You will monitor performance, test ideas, refine campaigns, and use insights to drive better engagement and commercial results across onboarding, reactivation, upsell, and retention.
If you want to lead CRM activity end to end and play a key role in how you communicate with your customers, this is your opportunity.
Some of your daily tasks will include:
- Building and deploying email campaigns and automations using Brevo
- Managing customer records, segments, and workflows within the CRM (bonus if you are familiar with Prospect CRM)
- Creating and optimising lifecycle journeys such as onboarding, reactivation, upsells, and customer retention
- Maintaining and managing the CRM communications calendar
- Reviewing campaign performance, engagement metrics, and conversion data
- Working with marketing and sales teams to inform targeting, messaging, and timing
- Testing subject lines, content, frequency, and workflows as part of a test-and-learn approach
What are we looking for?
- Proven experience in a CRM or CRM marketing role
- Experience working within a B2B ecommerce environment
- Hands-on experience owning and executing CRM campaigns end to end
- Strong understanding of customer lifecycle marketing and retention strategies
- Commercially aware analytical mindset with the ability to interpret performance data and apply insights
- Confident working with customer data, segmentation, and automation logic
- Highly organised with strong attention to detail
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.
CRM Specialist in Milton Keynes employer: Tate
At Tate, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. As a CRM Specialist in Northampton, you'll enjoy competitive salary packages, opportunities for professional growth, and a supportive environment that values diversity and inclusion. Join us to make a meaningful impact on our clients' CRM strategies while working alongside passionate professionals dedicated to driving customer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you understand their goals and how you can contribute to their success. Tailor your answers to highlight your relevant experience!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your responses. The more comfortable you are talking about your skills and experiences, the better you'll perform when it counts.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and show us that you're genuinely interested in the role. Plus, it keeps you on our radar!
We think you need these skills to ace CRM Specialist in Milton Keynes
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the CRM Specialist role. Highlight your experience with CRM strategies, email campaigns, and any relevant tools like Brevo. We want to see how you can take ownership of CRM activities!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your analytical mindset can drive better engagement. We love seeing candidates who can connect their experiences to our goals.
Showcase Your Analytical Skills:Since a strong analytical approach is key for this role, be sure to include examples of how you've monitored performance and refined campaigns in the past. We’re looking for someone who can interpret data and apply insights effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates. Plus, we love seeing applications come in directly from interested candidates!
How to prepare for a job interview at Tate
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM tools mentioned in the job description, especially Brevo and Prospect CRM. Brush up on how to build and deploy email campaigns, manage customer records, and create automated journeys. Being able to discuss your hands-on experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've monitored campaign performance, tested ideas, and refined strategies based on insights. This will demonstrate your strong analytical approach and your ability to improve engagement and commercial results.
✨Demonstrate Your Organisational Skills
Since managing a communications calendar is key for this role, be ready to discuss how you stay organised. Share specific methods or tools you use to keep track of campaigns and ensure consistency. This will highlight your attention to detail and ability to manage multiple tasks effectively.
✨Understand Customer Lifecycle Marketing
Familiarise yourself with customer lifecycle marketing concepts, especially in a B2B ecommerce context. Be prepared to discuss strategies for onboarding, reactivation, upselling, and retention. Showing that you understand these processes will make you stand out as a candidate who can genuinely make a difference.
