At a Glance
- Tasks: Create and implement exciting marketing campaigns for art books and exhibitions.
- Company: Join Tate, a leading name in the art world with a vibrant culture.
- Benefits: Enjoy great perks like gallery access, discounts, and training opportunities.
- Other info: Collaborative environment with opportunities to connect with diverse audiences.
- Why this job: Make a real impact in the art publishing industry while growing your career.
- Qualifications: Experience in marketing or publicity, especially in creative fields.
The predicted salary is between 40000 - 40000 £ per year.
As Marketing and Publicity Manager, you’ll be responsible for planning and implementing standout, highly creative, audience-focused marketing and publicity campaigns across our publishing portfolio - from blockbuster exhibition titles to groundbreaking trade books and debut children’s picture books. Working closely with editorial, sales, production, curatorial and Tate’s wider marketing and press teams, you’ll be working across the full marketing mix - from traditional advertising through to digital, and from trade to consumer marketing. In particular, the role will focus on helping to raise the profile and grow sales of our trade and children’s titles across the UK.
You’ll work with the Senior Marketing Manager to ensure Tate Publishing’s marketing strategy aligns with the broader vision for Tate Enterprises. Together, you’ll help develop the annual marketing roadmap, strengthen Tate Publishing’s presence internally, and actively identify new growth opportunities beyond our existing audiences and channels.
We’re looking for a creative and strategic marketer with proven experience in art publishing or a similar creative industry. You’ll have a track record of developing standout, consumer-focused campaigns that drive engagement and sales across a range of products. Confident in writing compelling copy, briefing strong creative, adapting to changing needs, and analysing results, you bring both creative flair and commercial focus. This is a varied role and would suit an efficient, ambitious, proactive, and enthusiastic individual with a passion for art and art books (a particular interest in children’s titles would be a bonus) and someone who enjoys working collaboratively as part of a busy team. This is a fantastic opportunity for an experienced Marketing or Publicity Executive or Senior Executive looking for the next step, or a Marketing/Publicity Manager ready for a new challenge.
Responsibilities:
- Deliver integrated marketing and publicity campaigns, working across both disciplines
- Manage paid media, including Amazon and social campaigns
- Write engaging copy and oversee campaign creative
- Lead press outreach and identify cultural opportunities
- Build influencer and partner relationships
- Collaborate across teams and with external agencies
- Monitor and optimise campaign performance
Ideal candidate:
- Experience in marketing and/or publicity within publishing or a creative industry
- Confident working across both marketing and publicity
- Strong writing, communication, and organisational skills
- Commercially aware and data-driven
- Passionate about art, publishing, and reaching new audiences
About the Role:
- A varied role combining marketing and publicity responsibilities
- Work across exhibition, trade, and children’s publishing
- Collaborate across Tate and external partners
- Opportunity to drive growth and reach new audiences
Tate Publishing produces a wide range of books, from exhibition catalogues to trade and children’s titles, connecting global audiences with art, artists, and ideas. Tate Commerce is part of Tate Enterprises Ltd. the trading arm of Tate. We operate retail activity across Tate’s four sites, we also encompass publishing, product development, image library and licensing.
We offer great range of benefits including:
- Access to all our galleries and exhibitions, including staff previews
- Generous discounts in our shops and restaurants
- Access to a wide range of training
- Long service awards
- Employee Assistance Program
- Tate Benefits employee discount scheme
- Cycle to Work scheme
Tate Commerce is a wholly owned subsidiary of Tate and covenants all profits to support Tate’s work and collection. Our jobs are like our galleries, open to all.
Closing date: 8 June 2026
Marketing and Publicity Manager in London employer: Tate
Tate Enterprises is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. As a Marketing and Publicity Manager, you will benefit from a supportive environment with access to extensive training opportunities, generous employee discounts, and the chance to engage with world-class art and exhibitions. This role not only allows for professional growth but also enables you to contribute to meaningful projects that connect diverse audiences with art and ideas.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Publicity Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with examples of your past campaigns. Bring a portfolio or even a presentation that highlights your best work. This is your chance to shine and demonstrate how you can bring fresh ideas to the table.
✨Tip Number 3
Research the company! Before any interview, dive deep into Tate’s mission, values, and recent projects. Tailor your answers to show how your experience aligns with their goals. This shows you’re genuinely interested and ready to contribute to their success.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. It gives you a better chance to stand out and ensures your application gets to the right people. Plus, it’s super easy to do!
We think you need these skills to ace Marketing and Publicity Manager in London
Some tips for your application 🫡
Show Your Creative Side:As a Marketing and Publicity Manager, creativity is key! Make sure your application reflects your unique style and flair. Use engaging language and showcase your past campaigns to demonstrate how you can bring fresh ideas to the table.
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Tailor it to highlight your experience in art publishing or similar creative industries. Mention specific projects that align with the role and show us why you're the perfect fit for our team.
Highlight Your Collaborative Spirit:We love teamwork at StudySmarter! In your application, emphasise your ability to work collaboratively across different teams. Share examples of how you've successfully partnered with others to achieve marketing goals.
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. We’re excited to see what you bring to the table, so don’t hold back!
How to prepare for a job interview at Tate
✨Know Your Audience
Before the interview, research the company’s target audience and their marketing strategies. Understand how they engage with different demographics, especially in art publishing and children's titles. This will help you tailor your responses and show that you’re aligned with their goals.
✨Showcase Your Creativity
Prepare to discuss specific campaigns you've worked on that demonstrate your creative flair. Bring examples of standout marketing or publicity campaigns you've developed, particularly those that drove engagement and sales. Be ready to explain your thought process and the results achieved.
✨Be Data-Driven
Since the role requires a commercial focus, come prepared with metrics from your previous campaigns. Discuss how you’ve used data to optimise performance and make informed decisions. This will highlight your analytical skills and ability to adapt strategies based on results.
✨Collaborative Spirit
Emphasise your experience working collaboratively across teams. Share examples of how you’ve successfully partnered with editorial, sales, and external agencies to deliver integrated campaigns. This will demonstrate your ability to thrive in a busy team environment, which is crucial for this role.
