At a Glance
- Tasks: Lead and execute a dynamic digital content strategy across web, social media, and CRM.
- Company: Values-driven organisation with a strong international presence.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a fast-paced environment with a focus on innovation and collaboration.
- Why this job: Make a real impact by enhancing digital presence and driving customer engagement.
- Qualifications: Experience in digital content strategies, SEO, PPC, and performance marketing.
The predicted salary is between 28800 - 48000 £ per year.
Our client, a privately owned, values‑driven organisation with an established international presence, is seeking a strategic and proactive Digital Content Strategy Manager. This strategic role requires expertise across digital platforms, content planning, and performance marketing to lead and elevate all digital content activity.
You will be responsible for creating and delivering a cohesive, insight‑led content strategy across web, social media, and CRM channels. Ensuring content is consistent, engaging, and aligned with brand positioning and commercial goals, you will play a vital role in enhancing digital presence, improving website user experience, and driving customer engagement through targeted, data‑driven campaigns.
The role involves owning the content planning process, optimising digital assets, and managing external agency partners. You will liaise closely with channel marketing managers, product teams, and customer experience colleagues to execute high‑performing content. In addition, you will lead the CRM campaign calendar to deliver personalised, performance‑focused communications that support engagement and retention.
Key Accountabilities- Lead the development and execution of a comprehensive digital content strategy across web, social media, and CRM, ensuring alignment with brand and business objectives.
- Collaborate with channel marketing managers, product managers, and cross‑functional teams to ensure content supports both brand‑wide priorities and channel‑specific goals.
- Oversee website content planning, optimisation, and user‑journey mapping to drive engagement and conversion.
- Ensure content is optimised for AI‑enhanced search and digital assistants, including semantic relevance, structured data, and conversational search.
- Manage and coordinate the social media content calendar in partnership with channel marketing managers, ensuring timely, relevant, and brand‑aligned messaging.
- Own the CRM campaign calendar, delivering targeted, data‑led communications through collaboration with internal stakeholders.
- Work with external agencies to execute and assess digital content and campaign performance, ensuring work meets quality standards and strategic outcomes.
- Embed SEO best practice across all digital content, with a forward‑looking approach to evolving AI‑led search environments.
- Oversee PPC activity (Google Ads and paid social), ensuring alignment with content strategy and performance targets.
- Monitor, analyse, and report on digital channel performance metrics, providing actionable insights for continual optimisation.
- Align digital content planning with wider marketing campaigns, product launches, and brand initiatives.
- Demonstrable experience developing and delivering digital content strategies across web, social, and CRM channels.
- Experience in content marketing for technical products, product launches, and customer engagement campaigns.
- Strong knowledge of SEO, PPC, and performance marketing, with proven success in driving online engagement and conversions.
- Excellent project management, communication, and organisational skills.
- Strategic thinker with the ability to align content activities with brand and commercial objectives.
- Ability to translate technical product information into compelling, customer‑focused messaging.
- Strong analytical capabilities, with experience translating performance data into clear recommendations.
- Exceptional written and verbal communication skills, with strong brand‑tone awareness and attention to detail.
- Proficiency with digital tools such as CMS platforms, CRM systems, and analytics dashboards.
- Ability to work effectively in a fast‑paced, dynamic environment.
- Strong stakeholder management, interpersonal, and influencing skills.
- Proven experience managing external agencies or partners to deliver campaign objectives.
- Degree in Marketing, Business, or a related discipline.
- Knowledge of AI‑driven search trends, including conversational search, structured data, and semantic optimisation.
If this role is of interest to you and you have the necessary skills and experience please don't hesitate to APPLY.
Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.
Tate is acting as an Employment Business in relation to this vacancy. Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.
Digital Content Strategy Manager in Hedge End employer: Tate
Join a dynamic and values-driven organisation located in the scenic outskirts of Southampton, where your role as a Digital Content Strategy Manager will not only challenge you but also empower you to make a significant impact on our digital presence. We pride ourselves on fostering a collaborative work culture that prioritises employee growth, offering ample opportunities for professional development and innovation. With a competitive salary and a hybrid working model, we ensure a healthy work-life balance while you lead exciting projects that drive customer engagement and brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Strategy Manager in Hedge End
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content Strategy Manager in Hedge End
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
