At a Glance
- Tasks: Lead the growth of fuel card and telematics business, driving customer acquisition and strategic partnerships.
- Company: Join Tate Fleet, a dynamic division of the Tate Group focused on fleet solutions.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Leadership role with a strong presence in a collaborative environment.
- Why this job: Make a significant impact by transforming a stable operation into a high-growth business.
- Qualifications: 5+ years in the fuel card industry with proven success in scaling revenue.
The predicted salary is between 42000 - 84000 £ per year.
Tate Fleet is the fleet, fuel card and vehicle leasing and management division of the Tate Group. We are now looking to appoint a Commercial Manager – Fuelcards & Telematics to lead the next phase of growth. This is a senior, revenue-owning role with one clear mandate: triple the Tate Fleet fuel card and telematics business over the next 3–5 years while building new strategic growth channels across fleet services.
You will be responsible for transforming Tate Fleet from a stable, profitable fuel card operation into a high-growth, multi-site fleet solutions business covering fuel, telematics, EV charging and mobility services. This role requires someone who has already done this in the fuel card industry — this is not a learning role.
What You Will Own
- Full commercial accountability for:
- Fuel card volumes & margin
- Telematics & connected vehicle revenue
- Customer acquisition, retention & wallet share
- Strategic partnerships
- Multi-site expansion
Key Responsibilities
- Grow and Scale the Core Fuel card Business
- Lead the strategy to triple active fuel card accounts and litres
- Improve margin through better supplier terms, smarter pricing, and product mix
- Drive customer acquisition across SMEs, fleets, trades, and regional and national operators
- Build a Telematics & Fleet Services Growth Engine
- Scale Tate Fleet's telematics base into a meaningful recurring revenue business
- Create integrated propositions combining fuel cards, telematics, driver behaviour, EV charging, and fleet services
- Increase revenue per vehicle and reduce customer churn
- Create Strategic Growth Channels
- Build new commercial routes to market, including strategic fleet partnerships, reseller or affiliate networks, white-label or OEM relationships, and cross-sell into Tate Oil, Tate Solar and Tate Leasing customers
- Build a Scalable Commercial Operation
- Recruit and lead a high-performance sales and account management team
- Define sales structure, targets, commission plans, CRM and reporting
- Introduce best-practice from the wider fuel card industry into Tate Fleet
- Own the Numbers
- Accountable for revenue growth, gross margin, customer retention, telematics penetration, sales productivity, and cost of acquisition
You will report directly to the Tate Group leadership team.
About You
This role is not suitable for general sales managers or people adjacent to the sector. You must have:
- 5+ years in the fuel card industry
- Experience working for or with fuel card providers, fleet card issuers, and telematics-enabled fleet operators
- A proven track record of growing large customer portfolios, building sales teams, and scaling revenue and margin
You will already understand pricing models, rebates, telematics attach rates, fleet churn dynamics, and how to win and retain fleet customers.
Location
Based in Otley, West Yorkshire. Hybrid working, but this is a leadership role with a strong presence in the business.
Job Types: Full-time, Permanent
Pay: £50,000.00-£100,000.00 per year
Work Location: In person
Commercial Manager – Fuel cards in Otley employer: Tate Oil
Tate Fleet is an exceptional employer, offering a dynamic work environment in Otley, West Yorkshire, where innovation and growth are at the forefront of our mission. As a Commercial Manager – Fuelcards, you will not only lead a high-performance team but also have the opportunity to shape the future of our fleet services, with access to comprehensive employee development programmes and a culture that values collaboration and strategic thinking. Join us to be part of a transformative journey in the fuel card industry, where your expertise will directly contribute to our ambitious growth targets and success.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager – Fuel cards in Otley
✨Tip Number 1
Network like a pro! Attend industry events, join relevant online forums, and connect with people in the fuel card and telematics sectors. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your expertise! Create a personal brand on LinkedIn by sharing insights about fuel cards and fleet management. This not only highlights your knowledge but also attracts potential employers to you.
✨Tip Number 3
Prepare for interviews like it’s game day! Research Tate Fleet thoroughly, understand their business model, and come armed with ideas on how you can help triple their fuel card business. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Commercial Manager – Fuel cards in Otley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Commercial Manager role. Highlight your experience in the fuel card industry and any relevant achievements that showcase your ability to grow revenue and manage teams.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully scaled businesses in the past, especially in fuel cards or telematics.
Showcase Your Strategic Thinking:In your application, demonstrate your strategic mindset. Discuss how you would approach tripling the fuel card business and building new growth channels. We want to see your vision!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Tate Fleet.
How to prepare for a job interview at Tate Oil
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles. Since this position is all about revenue growth and customer retention, having concrete examples of how you've successfully increased fuel card volumes or improved margins will really impress the interviewers.
✨Showcase Your Industry Knowledge
This role requires someone with a solid background in the fuel card industry. Brush up on current trends, pricing models, and telematics innovations. Being able to discuss these topics confidently will demonstrate that you’re not just familiar with the industry but are also ready to lead it.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your ability to build new commercial routes and partnerships. Think about past experiences where you’ve successfully expanded a business or created strategic alliances. Be ready to share your thought process and the outcomes of those strategies.
✨Demonstrate Leadership Skills
As a Commercial Manager, you'll need to lead a high-performance team. Prepare examples of how you've recruited, trained, and motivated sales teams in the past. Highlight your leadership style and how it has contributed to achieving targets and driving growth.
