At a Glance
- Tasks: Create and implement exciting marketing campaigns for art books and exhibitions.
- Company: Join Tate Publishing, a leader in connecting audiences with art.
- Benefits: Enjoy gallery access, discounts, training, and a supportive work environment.
- Other info: Collaborative team culture with opportunities for career growth.
- Why this job: Make an impact in the art world while growing your marketing skills.
- Qualifications: Experience in marketing or publicity, strong writing skills, and a passion for art.
The predicted salary is between 35000 - 45000 £ per year.
As Marketing and Publicity Manager, you'll be responsible for planning and implementing standout, highly creative, audience-focused marketing and publicity campaigns across our publishing portfolio—from blockbuster exhibition titles to groundbreaking trade books and debut children's picture books. Working closely with editorial, sales, production, curatorial and Tate's wider marketing and press teams, you'll be working across the full marketing mix—from traditional advertising through to digital, and from trade to consumer marketing. In particular, the role will focus on helping to raise the profile and grow sales of our trade and children's titles across the UK.
You'll work with the Senior Marketing Manager to ensure Tate Publishing's marketing strategy aligns with the broader vision for Tate Enterprises. Together, you'll help develop the annual marketing roadmap, strengthen Tate Publishing's presence internally, and actively identify new growth opportunities beyond our existing audiences and channels. We're looking for a creative and strategic marketer with proven experience in art publishing or a similar creative industry. You'll have a track record of developing standout, consumer-focused campaigns that drive engagement and sales across a range of products. Confident in writing compelling copy, briefing strong creative, adapting to changing needs, and analysing results, you bring both creative flair and commercial focus.
This is a varied role and would suit an efficient, ambitious, proactive, and enthusiastic individual with a passion for art and art books (a particular interest in children's titles would be a bonus) and someone who enjoys working collaboratively as part of a busy team. This is a fantastic opportunity for an experienced Marketing or Publicity Executive or Senior Executive looking for the next step, or a Marketing/Publicity Manager ready for a new challenge.
Tate Publishing produces a wide range of books, from exhibition catalogues to trade and children's titles, connecting global audiences with art, artists, and ideas.
Responsibilities- Deliver integrated marketing and publicity campaigns, working across both disciplines
- Manage paid media, including Amazon and social campaigns
- Write engaging copy and oversee campaign creative
- Lead press outreach and identify cultural opportunities
- Build influencer and partner relationships
- Collaborate across teams and with external agencies
- Monitor and optimise campaign performance
- Experience in marketing and/or publicity within publishing or a creative industry
- Confident working across both marketing and publicity
- Strong writing, communication, and organisational skills
- Commercially aware and data-driven
- Passionate about art, publishing, and reaching new audiences
- A varied role combining marketing and publicity responsibilities
- Work across exhibition, trade, and children's publishing
- Collaborate across Tate and external partners
- Opportunity to drive growth and reach new audiences
- Access to all our galleries and exhibitions, including staff previews
- Generous discounts in our shops and restaurants
- Access to a wide range of training
- Long service awards
- Employee Assistance Program
- Tate Benefits employee discount scheme
- Cycle to Work scheme
As a member of the Disability Confident Scheme, we interview all disabled applicants who meet the essential criteria for a job vacancy. We strive to ensure our opportunities are open to all.
Marketing and Publicity Manager in Red Lodge employer: Tate Museum
Tate Publishing is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With access to all galleries and exhibitions, generous employee discounts, and a commitment to professional development through extensive training opportunities, employees are encouraged to grow and thrive in their roles. This position not only allows you to engage with art and literature but also empowers you to make a significant impact on the marketing landscape of the publishing industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Publicity Manager in Red Lodge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the art publishing world. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, come prepared with ideas for marketing campaigns or publicity strategies tailored to Tate Publishing. This will not only demonstrate your passion but also your understanding of their brand and audience.
✨Tip Number 3
Be ready to talk numbers! Since this role is data-driven, brush up on how to analyse campaign performance. Be prepared to discuss past successes and how you used data to drive engagement and sales. It’ll show you’re commercially aware and results-focused.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Make sure to highlight your relevant experience and passion for art and publishing in your application. Let’s make it happen together!
We think you need these skills to ace Marketing and Publicity Manager in Red Lodge
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to marketing and publicity. Remember, we want to see how you can bring fresh ideas to the table.
Tailor Your Experience:Make sure to highlight your relevant experience in art publishing or similar creative industries. We’re looking for someone who understands the nuances of our field, so connect your past roles to the responsibilities outlined in the job description.
Be Data-Driven:Don’t forget to mention any experience you have with analysing campaign performance. We love a marketer who can back up their creative flair with solid data insights, so share examples of how you've used data to drive successful campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Tate Museum
✨Know Your Audience
Before the interview, research Tate Publishing's recent campaigns and their target audiences. Understanding who they are trying to reach will help you tailor your responses and demonstrate your knowledge of audience-focused marketing.
✨Showcase Your Creativity
Prepare examples of standout campaigns you've developed in the past. Be ready to discuss your creative process and how you adapt your strategies to different products, especially in art publishing or children's titles.
✨Be Data-Driven
Familiarise yourself with key metrics that measure campaign success. Be prepared to discuss how you've used data to optimise campaigns in the past, as this role requires a strong commercial focus and analytical skills.
✨Collaborative Spirit
Highlight your experience working collaboratively across teams. Share specific examples of how you've successfully partnered with editorial, sales, or external agencies to deliver integrated marketing and publicity campaigns.
