At a Glance
- Tasks: Create and implement innovative marketing campaigns for exciting art publications.
- Company: Join Tate Publishing, a leader in connecting audiences with art.
- Benefits: Enjoy gallery access, discounts, training opportunities, and a supportive work environment.
- Other info: Collaborative team culture with a focus on creativity and audience engagement.
- Why this job: Make an impact in the art world while growing your marketing skills.
- Qualifications: Experience in marketing or publicity within publishing or creative industries.
The predicted salary is between 35000 - 45000 £ per year.
As Marketing and Publicity Manager, you’ll be responsible for planning and implementing standout, highly creative, audience-focused marketing and publicity campaigns across our publishing portfolio—from blockbuster exhibition titles to groundbreaking trade books and debut children’s picture books. Working closely with editorial, sales, production, curatorial and Tate’s wider marketing and press teams, you’ll be working across the full marketing mix—from traditional advertising through to digital, and from trade to consumer marketing. In particular, the role will focus on helping to raise the profile and grow sales of our trade and children’s titles across the UK.
You’ll work with the Senior Marketing Manager to ensure Tate Publishing’s marketing strategy aligns with the broader vision for Tate Enterprises. Together, you’ll help develop the annual marketing roadmap, strengthen Tate Publishing’s presence internally, and actively identify new growth opportunities beyond our existing audiences and channels. We’re looking for a creative and strategic marketer with proven experience in art publishing or a similar creative industry. You’ll have a track record of developing standout, consumer-focused campaigns that drive engagement and sales across a range of products. Confident in writing compelling copy, briefing strong creative, adapting to changing needs, and analysing results, you bring both creative flair and commercial focus.
This is a varied role and would suit an efficient, ambitious, proactive, and enthusiastic individual with a passion for art and art books (a particular interest in children’s titles would be a bonus) and someone who enjoys working collaboratively as part of a busy team. This is a fantastic opportunity for an experienced Marketing or Publicity Executive or Senior Executive looking for the next step, or a Marketing/Publicity Manager ready for a new challenge.
Tate Publishing produces a wide range of books, from exhibition catalogues to trade and children’s titles, connecting global audiences with art, artists, and ideas.
Responsibilities- Deliver integrated marketing and publicity campaigns, working across both disciplines
- Manage paid media, including Amazon and social campaigns
- Write engaging copy and oversee campaign creative
- Lead press outreach and identify cultural opportunities
- Build influencer and partner relationships
- Collaborate across teams and with external agencies
- Monitor and optimise campaign performance
- Experience in marketing and/or publicity within publishing or a creative industry
- Confident working across both marketing and publicity
- Strong writing, communication, and organisational skills
- Commercially aware and data-driven
- Passionate about art, publishing, and reaching new audiences
A varied role combining marketing and publicity responsibilities. Work across exhibition, trade, and children’s publishing. Collaborate across Tate and external partners. Opportunity to drive growth and reach new audiences.
Benefits- Access to all our galleries and exhibitions, including staff previews
- Generous discounts in our shops and restaurants
- Access to a wide range of training
- Long service awards
- Employee Assistance Program
- Tate Benefits employee discount scheme
- Cycle to Work scheme
As a member of the Disability Confident Scheme, we interview all disabled applicants who meet the essential criteria for a job vacancy. We strive to ensure our opportunities are open to all.
Marketing and Publicity Manager employer: Tate Museum
Tate Publishing is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. With access to all galleries and exhibitions, generous employee discounts, and a commitment to professional development through extensive training opportunities, employees are encouraged to grow and thrive in their roles. Located in the heart of the UK’s art scene, this position not only allows you to engage with groundbreaking publications but also to connect with diverse audiences passionate about art.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Publicity Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the art publishing world. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you land that interview, be ready to discuss your past campaigns and how you made them stand out. Bring examples of your work, whether it’s a marketing plan or a publicity piece, to showcase your skills and passion for art and publishing.
✨Tip Number 3
Research, research, research! Before any interview, dive deep into Tate Publishing’s recent projects and campaigns. Understanding their current strategies will not only impress them but also help you tailor your ideas to fit their vision.
✨Tip Number 4
Apply through our website! We want to see your application come through our channels. It shows you’re serious about joining our team and helps us keep track of all the amazing talent out there. Plus, it’s super easy to do!
We think you need these skills to ace Marketing and Publicity Manager
Some tips for your application 🫡
Show Your Creative Side:When applying for the Marketing and Publicity Manager role, let your creativity shine through! Use engaging language and showcase your unique ideas in your application. We want to see how you can bring fresh perspectives to our campaigns.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in art publishing or similar creative industries. We’re looking for someone who understands our audience, so demonstrate how your background aligns with our mission at Tate Publishing.
Highlight Your Campaign Successes:Don’t forget to include specific examples of successful marketing campaigns you've led. We love numbers, so if you can share data that shows how your efforts drove engagement and sales, even better! It’s all about proving your impact.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Tate Publishing!
How to prepare for a job interview at Tate Museum
✨Know Your Audience
Before the interview, research Tate Publishing's recent campaigns and their target audiences. Understanding who they are trying to reach will help you tailor your responses and demonstrate your knowledge of audience-focused marketing.
✨Showcase Your Creativity
Prepare examples of standout campaigns you've developed in the past. Be ready to discuss your creative process and how you adapt ideas to fit different products, especially in art publishing or children's titles, as this is a key focus for the role.
✨Be Data-Driven
Familiarise yourself with metrics that matter in marketing and publicity. Be prepared to discuss how you've used data to optimise campaigns in the past, as this shows you have a commercial focus and can drive engagement effectively.
✨Collaborative Spirit
Highlight your experience working with cross-functional teams. Share specific instances where collaboration led to successful outcomes, as this role requires working closely with various departments and external partners.
