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For Companies At a Glance
- Tasks: Lead digital campaigns and create engaging content across various channels.
- Company: Join Tate & Lyle, a global leader in ingredient solutions.
- Benefits: Enjoy flexible working, competitive salary, and a global rewards package.
- Why this job: Make a real impact in digital marketing while enhancing your skills.
- Qualifications: Experience in marketing or graphic design; creativity is key!
- Other info: Be part of an inclusive team dedicated to improving lives globally.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.
About This Role
The Digital Campaign and Content Marketing specialist is responsible for owning and leveraging digital channels within the Region to enhance and accelerate the regional growth agenda and marketing strategy. They own access to the digital channels on behalf of the Region (and aligned with Corp Comms Calendar and CoE governance) and are responsible for delivering an integrated channel approach across e-mail, social (paid and organic), website and other digital channels while driving the region to think differently about how we engage with customers through digital. This role is also responsible for all email communications to customers, and will own the mailing lists, campaign design, and execution and tracking. The Digital Campaign and Content Marketing Specialist is ultimately responsible for building digital capability in the region, serving as the expert user and advising regional marketing team on how best to leverage these channels to meet broader marketing and growth objectives.
Accountabilities
Own Digital Channel Execution (within Regional Remit)
- Own content creation specifically for digital channels, including (where relevant within a region) company LinkedIn, social channels, website, supported by Marketing Specialist: ensure content is configured for specific channel requirements, content is messaged for specific channel, and appropriate call-to-action (such as click-through) is configured
- Own access to all digital channels on behalf of the region (both global channels and regionally-owned channels), ensuring all content adheres to global standards and fits into global schedules as relevant
- Works closely with Customer Marketing Manager, COE and Corporate Comms teams to schedule regionally-specific content on global channels
- Execute all content according to agreed schedule, and ensure all configurations are set for relevant call-to-actions
- Design and track channel-specific KPIs, and continually seek new and improved ways to engage via these channels
Own Email Marketing Strategy and Execution
- Work closely with Customer Marketing Manager and COE to define the strategy for email communications in the region, including frequency, format and call-to-action
- Own email system in-use (eg HubSpot): responsible for building regional capability and the mailing lists configuration and cleanliness
- Lead execution of this strategy, including system coding
- Design and execute new approaches to nurture customers via email marketing (eg “drip campaigns”, different call-to-actions)
- Design and execute methods to test campaign effectiveness (eg A/B testing)
Build Digital Capability Within the Region
- Partners with COE to identify and build relevant capability within the region, and the broader business, serving as a key member of the global digital team to represent regional commercial requirements
- Responsible for understanding tools-in-use, serving as the expert within the region, and advising regional marketing team on how best to leverage these channels to support the broader marketing strategy and growth agenda
- Monitors competitor digital activity and approaches
Skills and Experience
- Experience in Brand, Marketing or Graphic Design roles. B2B experience is advantageous, but FMCG and/or agency also relevant
- Understanding of design, graphics and photography, with experience in Adobe Photoshop, Indesign, Illustrator a necessity
- Interest in digital marketing a necessity, with specific experience in social media content creation
- Demonstrated examples of creating effective and efficient communication assets
- Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization.
- Exceptional creative and problem solving skills.
- Excellent oral and written communication skills (including presentation)
- Ability to travel 5-10% of time
What we can offer you
As business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits. The global package includes a bonus scheme, 16-week Equal Parental Leave and mental health & well-being support.
- Flexible working policy
- Competitive salary
- Discretionary annual bonus
- Excellent employer pension contribution
- Personal private medical insurance
- Life assurance
Tate & Lyle is an equal opportunity employer, committed to the strength of an inclusive workforce.
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Digital Campaign and Content Marketing Specialist, EMEA employer: Tate & Lyle
Contact Detail:
Tate & Lyle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Campaign and Content Marketing Specialist, EMEA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in digital campaigns and content marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can contribute to their goals and share your ideas on enhancing their digital presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Campaign and Content Marketing Specialist, EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Campaign and Content Marketing Specialist role. Highlight your relevant experience in digital marketing and content creation, and show us how you can contribute to our growth agenda.
Show Off Your Creativity: This role is all about engaging customers through digital channels, so don’t hold back! Include examples of your previous work, like social media campaigns or email marketing strategies, to demonstrate your creative flair and problem-solving skills.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and structure your thoughts logically. We want to see your communication skills shine through!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Tate & Lyle
✨Know Your Digital Channels
Before the interview, make sure you understand the various digital channels mentioned in the job description. Familiarise yourself with how email marketing, social media, and website content can be leveraged to engage customers. Be ready to discuss your experience with these platforms and how you can contribute to enhancing their effectiveness.
✨Showcase Your Creative Skills
Since the role requires a knack for content creation, prepare examples of your previous work that highlight your creative abilities. Bring along a portfolio or links to campaigns you've worked on, especially those that demonstrate your skills in Adobe Photoshop, InDesign, or Illustrator. This will show that you not only understand the tools but can also use them effectively.
✨Understand the Company’s Ambition
Research Tate & Lyle's mission and recent initiatives. Understanding their focus on plant-based ingredients and digital engagement will help you align your answers with their goals. Be prepared to discuss how your skills can support their ambition of becoming a world-class ingredient solutions provider.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to manage multiple projects. Think of specific scenarios where you successfully executed a digital campaign or overcame challenges in a marketing role. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.