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- Tasks: Support brand growth through innovative campaigns and market analysis.
- Company: Join a global leader in the sweetener industry with beloved brands.
- Benefits: Flexible work arrangement, hands-on experience, and career development opportunities.
- Other info: Collaborative team environment with a focus on innovation and sustainability.
- Why this job: Make an impact on iconic brands and shape consumer experiences.
- Qualifications: Relevant marketing experience and a degree in marketing or business.
The predicted salary is between 30000 - 40000 £ per year.
Site: Normanton (3 days office, 2 days home based)
Our brands—Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s®, Whitworths®, and Sidul®—sit in millions of homes and professional kitchens worldwide. With operations across North America, the EU, Mexico, and Belize, we’re driving innovation, sustainability, and excellence in the sweetener industry.
As our new Assistant Brand Manager, you’ll be a key member of the UK Marketing team, reporting directly to the Marketing Manager. Bring our brands to life across consumer, trade, and digital touchpoints. You will support in building brand plans, managing the product portfolio, delivering campaigns, and driving performance across the UK market.
This role will suit a Marketing Assistant who is keen to step up into an Assistant Brand Manager role.
- Support the development and delivery of brand and trade communication campaigns
- Work closely with agencies on all aspects of activation: social, display, PR, creative production, media, websites, email, search, and packaging
- Manage and optimise the brand portfolio, ensuring projects land on time
- Create customer-facing assets, including compelling brand and campaign presentations
- Analyse market data (e.g., Nielsen) to spot trends, monitor performance, and identify opportunities—especially in Baking and seasonal occasions
- Support wider marketing projects including product launches, AI implementation, and database management
Relevant experience in brand marketing is required, along with a degree in marketing, business, or equivalent experience. A proactive, collaborative attitude and a passion for building brands that people love are essential.
At ASR Group, you’ll join a global business with deep heritage and a strong vision for the future. You’ll work with well-loved brands, have real ownership, and gain hands-on experience shaping how millions of UK consumers interact with Tate & Lyle and Whitworths.
Assistant to the Brand Manager (Permanent) in Normanton employer: Tate & Lyle Sugars
Contact Detail:
Tate & Lyle Sugars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant to the Brand Manager (Permanent) in Normanton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Familiarise yourself with their marketing strategies and recent campaigns. We want you to show your passion for their products and how you can contribute to their success!
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the Assistant Brand Manager role. Highlight your relevant experience and how your proactive attitude aligns with their vision. We believe in you, so let them see it too!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team and contributing to our beloved brands.
We think you need these skills to ace Assistant to the Brand Manager (Permanent) in Normanton
Some tips for your application 🫡
Show Your Passion for Brands: When you're writing your application, let your enthusiasm for brand marketing shine through. We want to see how much you love building brands that people adore, so share any relevant experiences or projects that highlight this passion.
Tailor Your Application: Make sure to customise your CV and cover letter for the Assistant Brand Manager role. Highlight your relevant experience in brand marketing and any specific skills that align with what we’re looking for, like managing campaigns or analysing market data.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements and skills are easy to spot. This will help us quickly see why you’d be a great fit for our team.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at ASR Group!
How to prepare for a job interview at Tate & Lyle Sugars
✨Know Your Brands
Before the interview, dive deep into the brands you'll be working with. Familiarise yourself with their history, values, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Analytical Skills
Since the role involves analysing market data, be prepared to discuss any relevant experience you have with data analysis. Bring examples of how you've used data to spot trends or improve performance in past roles. This will demonstrate your ability to make data-driven decisions.
✨Prepare for Creative Discussions
Expect questions about your creative process and how you approach brand communication. Think of specific campaigns you've worked on and be ready to explain your role in them. Highlight your collaborative attitude and how you work with agencies to bring ideas to life.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Ask about the company's future plans for the brands or how they measure success in their marketing campaigns. This shows your genuine interest in the role and helps you understand if it's the right fit for you.