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- Tasks: Help grow beloved brands through innovative marketing campaigns and consumer engagement.
- Company: Join ASR Group, a global leader in the sweetener industry with iconic brands.
- Benefits: Flexible work environment, hands-on experience, and opportunities for career growth.
- Other info: Collaborative team culture with a focus on innovation and sustainability.
- Why this job: Make a real impact on brands that millions love while developing your marketing skills.
- Qualifications: Relevant brand marketing experience and a degree in marketing or business.
The predicted salary is between 30000 - 40000 £ per year.
Site: Normanton (3 days office, 2 days home based)
Our brands—Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s®, Whitworths®, and Sidul®—sit in millions of homes and professional kitchens worldwide. With operations across North America, the EU, Mexico, and Belize, we’re driving innovation, sustainability, and excellence in the sweetener industry.
As our new Assistant Brand Manager, you’ll be a key member of the UK Marketing team, reporting directly to the Marketing Manager. You will support in building brand plans, managing the product portfolio, delivering campaigns, and driving performance across the UK market.
- Support the development and delivery of brand and trade communication campaigns
- Work closely with agencies on all aspects of activation: social, display, PR, creative production, media, websites, email, search, and packaging
- Manage and optimise the brand portfolio, ensuring projects land on time
- Create customer-facing assets, including compelling brand and campaign presentations
- Analyse market data (e.g., Nielsen) to spot trends, monitor performance, and identify opportunities—especially in Baking and seasonal occasions
- Support wider marketing projects including product launches, AI implementation, and database management
Relevant experience in brand marketing is required, along with a degree in marketing, business, or equivalent experience. A proactive, collaborative attitude and a passion for building brands that people love are essential.
At ASR Group, you’ll join a global business with deep heritage and a strong vision for the future. You’ll work with well-loved brands, have real ownership, and gain hands-on experience shaping how millions of UK consumers interact with Tate & Lyle and Whitworths.
Assistant Brand Manager - Personal Care in Normanton employer: Tate & Lyle Sugars
Contact Detail:
Tate & Lyle Sugars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - Personal Care in Normanton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Assistant Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Familiarise yourself with their marketing strategies and recent campaigns. We want you to show your passion for their products and how you can contribute to their success!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role. We suggest highlighting your relevant skills in brand marketing and any projects you've managed. Confidence is key, so let your enthusiasm shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Assistant Brand Manager - Personal Care in Normanton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Assistant Brand Manager role. Highlight any relevant marketing experience and show us how you've contributed to brand growth in the past.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how you can bring our brands to life. Be specific about what excites you about this role and our products.
Showcase Your Analytical Skills: Since analysing market data is key for this role, don’t forget to mention any experience you have with data analysis. Share examples of how you've used insights to drive marketing decisions or campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Tate & Lyle Sugars
✨Know Your Brands Inside Out
Before the interview, make sure you research the brands you'll be working with, like Tate & Lyle and Whitworths. Understand their market positioning, recent campaigns, and what makes them unique. This will show your passion and help you connect your experience to their needs.
✨Showcase Your Analytical Skills
Since the role involves analysing market data, be prepared to discuss how you've used data in past roles. Bring examples of how you've spotted trends or made decisions based on data analysis. This will demonstrate your ability to contribute to brand performance.
✨Prepare for Collaborative Scenarios
The job requires a collaborative attitude, so think of examples where you've worked effectively in a team. Be ready to discuss how you’ve managed projects with agencies or cross-functional teams, highlighting your communication skills and teamwork.
✨Bring Your Creative Ideas
As an Assistant Brand Manager, creativity is key. Think about innovative campaign ideas or brand activations you could suggest during the interview. This shows you're not just reactive but proactive in thinking about how to elevate the brand.