At a Glance
- Tasks: Support brand campaigns and manage product portfolios for iconic UK brands.
- Company: Join ASR Group, the global leader in cane sugar refining with beloved brands.
- Benefits: Flexible work (3 days office, 2 days home), competitive salary, and career growth.
- Other info: Collaborative team environment with opportunities to innovate and excel.
- Why this job: Make a real impact on brands that millions love and enjoy hands-on experience.
- Qualifications: Degree in marketing or business and relevant brand marketing experience.
The predicted salary is between 30000 - 40000 € per year.
Site: Normanton (3 days office, 2 days home based)
About ASR Group
ASR Group is the global leader in cane sugar refining, producing over 6 million tons annually. Our brands—Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s®, Whitworths®, and Sidul®—sit in millions of homes and professional kitchens worldwide. With operations across North America, the EU, Mexico, and Belize, we’re driving innovation, sustainability, and excellence in the sweetener industry. Now, we’re looking for a talented and ambitious Assistant Brand Manager to help grow two of our UK favourites: Tate & Lyle and Whitworths Sugar.
The Role
As our new Assistant Brand Manager, you’ll be a key member of the UK Marketing team, reporting directly to the Marketing Manager. Your mission? Bring our brands to life across consumer, trade, and digital touchpoints. You will support in building brand plans, managing the product portfolio, delivering campaigns, and driving performance across the UK market. This role will suit a Marketing Assistant who is keen to step up into an Assistant Brand Manager role.
Role Responsibilities:
- Support the development and delivery of brand and trade communication campaigns
- Work closely with agencies on all aspects of activation: social, display, PR, creative production, media, websites, email, search, and packaging
- Manage and optimise the brand portfolio, ensuring projects land on time
- Create customer-facing assets, including compelling brand and campaign presentations
- Liaise with retailers and their agencies to deliver strong joint business plans
- Assist with e-commerce operations, including campaign execution, product listings, consumer care, and fulfilment oversight
- Analyse market data (e.g., Nielsen) to spot trends, monitor performance, and identify opportunities—especially in Baking and seasonal occasions
- Take ownership of budget tracking and management
- Support wider marketing projects including product launches, AI implementation, and database management
You’ll thrive in this role if you bring:
- Relevant experience in brand marketing
- A degree in marketing, business, or equivalent experience
- Strong communication and presentation skills
- Experience using market insight tools (e.g., Nielsen)
- A proactive, collaborative attitude and a passion for building brands that people love
At ASR Group, you’ll join a global business with deep heritage and a strong vision for the future. You’ll work with well-loved brands, have real ownership, and gain hands-on experience shaping how millions of UK consumers interact with Tate & Lyle and Whitworths.
Assistant Brand Manager in Normanton employer: Tate & Lyle Sugars
ASR Group is an exceptional employer that offers a dynamic work culture where creativity and collaboration thrive. With a strong commitment to employee growth, you will have the opportunity to develop your skills while working with iconic brands in a supportive environment that values innovation and sustainability. Located in Normanton, the hybrid work model allows for a balanced approach to work-life integration, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in Normanton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at ASR Group. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your past marketing projects. When you get the chance to meet with hiring managers, this will help you stand out and demonstrate your capabilities.
✨Tip Number 3
Be proactive! If you see a campaign or project that excites you, don’t hesitate to share your ideas with the team. This shows your enthusiasm and willingness to contribute right from the start.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the ASR Group family.
We think you need these skills to ace Assistant Brand Manager in Normanton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Assistant Brand Manager role. Highlight relevant experience in brand marketing and any projects that showcase your skills in communication and presentation. We want to see how you can bring our brands to life!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about working with Tate & Lyle and Whitworths. Share specific examples of how you've contributed to brand campaigns in the past, and let us know why you’re the perfect fit for our team.
Showcase Your Analytical Skills:Since analysing market data is key in this role, make sure to mention any experience you have with tools like Nielsen. We love candidates who can spot trends and identify opportunities, so don’t hold back on sharing your insights!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, it shows us you’re serious about joining the ASR Group family!
How to prepare for a job interview at Tate & Lyle Sugars
✨Know Your Brands Inside Out
Before the interview, dive deep into Tate & Lyle and Whitworths. Understand their brand values, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Marketing Skills
Prepare examples from your past experiences that highlight your marketing skills. Whether it’s a successful campaign you managed or insights you derived from market data, be ready to discuss how these experiences can translate into success for the Assistant Brand Manager role.
✨Be Ready to Discuss Trends
Familiarise yourself with current trends in the sweetener industry and consumer behaviour. Be prepared to discuss how you would leverage market insights, like those from Nielsen, to drive brand performance and identify new opportunities.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the team dynamics, upcoming projects, or how they measure success for the Assistant Brand Manager role. This shows your genuine interest and helps you assess if the company is the right fit for you.
